Openness, Conscientiousness, Agreeableness And Agreeableness

Openness
Conscientiousness
Extraversion
Agreeableness
Neuroticism

The examples I have chosen include items that would be targeted to individuals on either end of the spectrum and could be items that personality type would choose.

For the first personality type of Openness, some suggested products/service on the positive end of the spectrum might be:
Travel, one that would include a cultural experience aspect, includes museums, galleries and history elements.
A nonfiction book on a topic that interests the individual
For the opposite end of the spectrum for Openness:
A book that is in a particular genre and or topic that they are comfortable with
Meal at the same restaurant they would always go to and would likely be the same order as made previously

Using the first example of travel, it might be marketed to the intended audience with keywords and phrases that highlight culture and experience, and trying new things. Be complemented by images of people in far away places having fun experiencing new things, outside of the current audience countries environment. An example of this might be brochures in travel agents in New York, USA for a trip on the Silk Road in Asia.

For the first personality type of Conscientiousness some suggested products/service on the positive end of the spectrum might be:
Ordering a healthy meal from a restaurant
Buying a car that is economical to run and has extra safety features for the family
For the opposite end of the spectrum for Conscientiousness:
A big unhealthy dessert because they saw yummy looking cakes walking past the restaurant window
A sport car because it looked good in the showroom and was fun to test drive, even though the individual is on a budget, will be expensive to drive to work in...

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...oducts/service on the positive end of the spectrum might be:
A bottle of liquor

For the opposite end of the spectrum for Neuroticism:
A cup of coffee

Using the example of coffee at the negative end of the spectrum. The tv ad may focus on a nicely presented cafe where a person sits down and gets handed a freshly brewed espresso, the person sits and relaxes enjoying the quite atmosphere of the cafe and enjoying the rich quality coffee. This would appeal to someone who enjoys a relaxed environment and has a calm temperament.

One interesting though is what if an individual is strong in two personalities, like Conscientiousness and Neuroticism. Opposite of Conscientiousness and strong Neuroticism. This type of person might make some interesting choices.

References
Tanner, J. & Raymond, M. A. (n.d.) Principles of Marketing. Flat World Knowledge, Inc. New York. USA.