Online Shopping In Pakistan Essay

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Online shopping also known as e-commerce is a process of buying, selling and trading of goods online through internet with the help of electronic gadgets like smartphones and computers etc. It is a convenient way of shopping where users can make purchases and sell their products anytime they want throughout the day.
There are millions of internet users now in Pakistan, and their number is increasing every day. Due to the introduction of high speed 3G and 4G internet by cellular providers in country, the trend and awareness of internet in increasing greatly among people which ultimately increasing the trend of online shopping among people throughout Pakistan.
With many big online retailers like Daraz.pk and Homeshopping.com, many online shopping …show more content…

It includes all kind of small and big local retail stores.
Following research study shows the trend of increased interest among people for online shopping and whether online shopping websites are effecting the sales of conventional retail store or not.

Basit Rehman (2013) posted in an article that the past of online shopping in Pakistan was very bleak. Reasons being the lack of internet among the populace, and awareness among people regarding online shopping. These reasons also suggested the slow growth of online shopping in Pakistan as compared to other world. According to the author, the Pakistani people living in abroad helps a lot to jump start the processes of increased awareness regarding e-commerce in country. These Pakistani people, because they are living in abroad and aware very well with the e-commerce and online shopping. They attract many …show more content…

He suggested that people prefers to save their time, see their convenience, and want to save as much money as they can on fuel expenditure and other similar things, and online shopping can provide them all of these as compared to conventional retail stores. He further explains that browsing products digitally and buying them with one click in way more easier than going to a retail store and browsing them manually. He explains that good customer services and feedback of other users is also one of the important thing which online shopping website can provide to their customers. Also, customers don’t have to pay sales tax while shopping online. And one ot the most important reason mentioned by the author is the increased amount of terror and street crimes in country in past few years. People, specially who are living in big cities like Karachi and Lahore, now feel more safe to buy products online from a trusted store, rather than going out in late our and risking their lives and money. Especially during the purchase of expansive products like laptops, cellphones of other similar

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