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Conclusion of advantages and disadvantages of online shopping
Conclusion of advantages and disadvantages of online shopping
Pros of online shopping
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Nowadays, online shopping is a phenomena that all people are into and it is one of the greatest aspects of the internet. (Wong, 2013) found 91 percentage people shop online. Out of 9 percentage did not shop online, it is because they do not trust the shop online and another reason why because they cannot touch and feel the product. Shopping is being habituated in a student’s life, especially online shopping. Shopping and students, especially girls cannot be separated. The advantages of shopping online are like high-speed internet service and 24/7 availability that encourage students to update their fashion style which communicate meanings that it has individual and social significance. Besides that, save time is one of the reasons why students …show more content…
Furthermore, online shopping eases the student to make comparisons. When student shop online, they can compare pricings and offerings at difference seller. They also can save their time to running from one store to another store to compare the price. There are some disadvantages of online shopping. For example, the shipping charges and delays before receiving the items. This is a common problem went we shop online. Besides, you also may receive a poor quality of the items. It is clear that, online shop gives advantages and disadvantages to all users. From this situation, I totally agree where students and shopping are a good pair. The three main factors why students love to shop online, including self-satisfaction and build self-esteem, passionate to look like their favourite celebrities and reduce the pressure in a …show more content…
It suggests that under the promotion message that reminds consumers of their own self-image, consumers give more positive evaluations of brands congruent with their own self-image”. Some people derive great pleasure and self-satisfaction from using costly branded products. However, other people buy branded items to show that they are in a comfortable position. It gives them a strong sense of personal identity. Furthermore, students, especially teenagers will feel great and pride and shows their superiority among friends by not only wearing expensive clothing, but also make up, shoes, and handbag. For example, Nike, Gucci, Chanel, Hermes, Clacks and many others. When you buy the expensive item you are actually told that you have arrived and it is will give a positive impression to everyone looking at you. For example, girls do not only spend their money on hair, but also shoes, make up, nails, and facials to look beautiful and keep up with friends. Besides, have some students does not care about the brand of the product. If the product comfortable, grand and affordable, they feel confidence to wear it. From this factor, it shows that students could spend most of their money to be updated with fashion trend around them for their satisfaction and happiness. Branded product gives the good quality of the merchandise and it is looking
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
In James B. Twichell’s article, “What We Are to Advertisers”, he argues about how each person has a certain identity and it is shown in “You Are What They Eat: The Influence of Reference” a study conducted by Jennifer Edson Escala and James R. Bettman. Twichell believes that the type of clothing people buy shapes their identity. He argues that what a person buys can help advertisers target a certain social group or class. According to Twichell, social groups like “high class businessmen” relate with how an identity forms through buying certain brands of clothing. In “You are What They Eat”, Escala and Bettan states that identity forms through how brand name clothing makes a person feel and see themselves.
For example, in a cologne advertisement for Calvin Klein a man is sitting in his car with sunglasses in comfortable apparel. The man in the advertisement is at ease in the convenience of his own car and is basking in the sun. Men have the need to stand out from other men and want to be seen as a strong, adventurous individual, and that is exactly what the Calvin Klein advertisement brings to the table (“How Marketers Should Appeal to Men”). Relaxing appeals to the men who want to live luxuriously since the man in the advertisement must have the money to be able to unwind in his vehicle. The advertisement illustrates that only men who are successful in life use this cologne. Moreover, it appeals to men who do not have a successful career in the business world, those men who only want to reach the top of the food chain of wealth. In addition, in a Giorgio Armani cologne advertisement both the man and female model are dressed in lavish attire with city lights shining behind them. Buying brand name items such as, Armani is associated with being prosperous in the business world. Brand name cologne can be bought at almost any department store, for example, Macy’s or Ross. When luxury goods can be bought by the general public it becomes an incentive for the middle class citizens who want to excel in life. For instance, if a middle class man sees the
Customers, who purchase these items, usually do so for self-satisfaction and for exhibiting a sense of accomplishment, but they are most often viewed as arrogant and snobbish, especially when it comes to bags and apparel. He even details in a book he co-authored with Jean-Nol Kapferer “the [24] anti-laws of marketing”(Bastien, 2015). Luxury strategy is more about identity, cultural forces, and taste education (Bastien, 2015). While it tends to listen to its customers, it doesn’t confine itself solely to satisfying their wants; but it sells excitement, uniqueness, surprise, self-elevation, pleasure, and recognition (Bastien, 2015).
Since the product is considered of as having superior quality, the premium pricing acts as the status symbol. Customers in the high-end class value the quality of a product in relation to the quality, style, and design and not the price. However, the products sold online have attracted discounts in an attempt to garner more customers. The promotional strategies used to market the product include the experimental marketing through the use of controversial advertising (Cozens, 2003). Further, the products are displayed in the leading fashion magazines that target the rich and the high social class. The internet and the television are also major advertising channels for the products besides the international clients and
Kruger (1999) agrees that “the moment when you think that you have discovered the ‘truth’ about yourself, is also a moment when power is exercised over you." As a result, when “I” go to shop, “I” probably regard as a subject, and get to know what “I” likely to be about the self. It is important to understand the consumers’ identification in term of looking insight of themselves. In this work, there will be given a belief introduce of how identity influence the consumers’ point of view of themselves with the process of purchasing. Then, there are individualism and collectivism identity, lifestyle identity, self-identity and social identity as well as gender roles identity are going to present with a few real advertising respectively before drawing
Online shopping has been growing since the put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this what you need before buying it. The internet is twenty-four hour shopping center, you can shop at what ever time you and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do.
Most of the grades choices for overall shoe choice are believed to have been influenced by the trends in their grade or social media. An overall fourteen students out of twenty picked the Adidas Yeezy. The Adidas Yeezy has thirteen points for quality. This could have been determined by past purchases of the brand or through word of mouth. Fifteen students preferred the appearance of the Yeezy. This was based on personal preferences or influence of other brands. For example, the Nike Roshe has been very famous in terms of shape and comfortability, thus people have seen that it is in style and prefer a shoe of that shape. When it came to the biggest question of price which is where students went for the puma Fenty. The reason that we think that students went for the cheaper shoe is because of the standard of living. OWLAG girls are not part of the upper class hence they went for the cheaper shoe. The students that choose the option of Adidas Yeezy, for price, say that some buyers are prepared to spend for quality and appearance. These were definitely expected results because from general observation, the first question on the survey, fourteen students out of the twenty said that they will buy Adidas. This could be because of popularity and their current status whereby they are appealing to the youth which is their biggest market. This question helped us predict the end results of the
When comparing two different ways of shopping most people do not even think about the difference, they do both and not even realize it. In today's society people shop while at work, after work and on the weekends, whenever time permits. Stop and think how can I get more time in the day for family or just myself? The best way to figure that out with all the recourses we have is to go into a store and spend time looking through racks and waiting in endless lines to just purchase something. I compared going into a store verses online shopping; to see which one will save you time and money.
When somebody hears the word brand they usually think of some popular, famous company’s name, its logo, its trade mark or the products that are produced by that certain company. Initial thought leads to identification favorite brands of an individual. Behind favorite brands there are not just hidden products and company, but also different human emotions. Products and goods, for a long time now, do not only fulfill
The act of consumption has been the primary means through which individuals in society participate and transform culture. Culture is not something already made which we consume; culture is what society creates through practices of everyday life and consumption involves the making of culture. When attempting to understand certain acts of consumption it is necessary to observe the relations involved in production and consumption. Through technological innovation, the fashion industry has been expanded to play a prominent role in consumers’ purchasing decisions and styles are becoming less difficult to obtain. With the expansion of department stores and shopping being viewed as a leisurely activity, this has continued to transform the act of fashion consumerism. The functional interests feature a rational attachment to clothing items. Symbolic benefits involve status and prestige to fulfill the achievement for positive self-esteem. Further benefits include a provided experience for the individual consumer and the created use of imagery and desire used to enrich one’s life.
According to Kotler and Keller (2009) brand signifies a certain level of quality. The higher perceived product quality, then the greater the image of its brand (Ming, Ismail, and Rasiah, 2011). When there was a good perception of quality, a positive brand image would be created as there is strong, favorable, and unique associations linked to the brand due to greater brand attributes, benefits, and attitudes as perceived by consumers. Considering the relationship between perceived quality and brand image, several studies indicate a positive impact of perceived quality on brand image (Ming et al., 2011; Hanaysha et al., 2014; Alhaddad, 2015). Therefore, this study hypothesized
In today’s business brand image plays an important role to market the brand. Now whenever a consumer buy a brand he always observe its image. The brand image is force which is at top of the mind and then consumer likes to buy that brand. Before buying any brand consumer are countered by many psychological situation than they select the brand according to that situation, every brand has different image in consumer mind. Brand A has good image in one consumer mind but on other hand the brand A does not create well image on other consumer it effect the behavior of every individual. The purpose of the study is to inspect the effect of brand image on consumer behavior among the people of Karachi. We will find out that the brand image has
Brand offers superior quality of the service to the customer’s expectation and satisfaction. Furthermore, people are much attached to the branded products, as majority of the people purchase the branded products with the belief that brands show their status and life style in the society. And also because they believe that they are purchasing quality when purchasing branded product. As duration of stay creates impact of brand on consumer behaviour, so verification of brand image, brand loyalty and personality should be considered as the significant factors in this regard. It can also be said that there is need to improve the product of a particular brand so that the impact of brand on consumer behaviour is more effective in comparison to the existing scenario. The study also reflects that the product features are very essential for consumers. Advertising plays a very important role in achieving growth for any product or brand. The right media for advertising products and services should be chosen to gain customer attention.
Online and in-store shopping differentiates in various ways. However, they both are convenient ways to shop. Recently, online shopping has been most convenient for me, but I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation. I noticed that many people are starting to prefer online shopping more than in-store shopping.