Online Pay-Per-View Movies

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Online Pay-Per-View Movies

I choose to discuss the topic of the internet as a new medium for pay-per-view movies because I feel it is a very fresh and new topic that has not been discussed, nor received much attention. The onset of this new medium comes from an attempt to deter online movie pirates from stealing the movies to actually purchasing them for a low price. I feel this is especially important for me to be writing this on a college campus because that is where a great deal of movie pirating occurs due to the fast online connections that the universities provide. File sharing programs like Kazaa and Limewire run ramped on college campuses making this an interesting alternative to explore. With this subject hitting close to home, I choose to research it and find out why it would be a good alternative to the free downloads that we receive from online people to people file-sharing programs. While there are a few sites out there that offer this kind of pay-per-view service, I choose to specifically focus on the site Movielink.com because it is backed by five major Media Corporations comprised of Universal, Sony, Metro-Goldwyn-Meyer, Paramount, and Warner Brothers. For this reason, it was the ideal internet site to explore to show the recent trend towards getting new movies online, even if only for a short time.

For this paper, I had to do a lot of research to find information on how the internet sites for pay-per-view movies worked, and how they were going to be marketed. Since the prevalence of this kind of internet site is very recent, I received the majority of my information from periodicals. For this, I did a lot of research on my University Library Site looking for newspaper and magazine articles from all around the world. I came up with a few very good articles that gave me a plethora of knowledge that I attempted to incorporate into my story. Since I choose to focus on the site Movielink.com, which is backed by the previously mentioned entertainment companies, I choose to make each of the CEO’s of the companies a character in my paper. It is important to note that none of these CEO’s ever met, nor do they necessarily reflect the personality traits that I created.

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