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How media influences gender roles
Female gender stereotypes in media
Female gender stereotypes in media
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Television has been a part of the American culture for quite some time. While a fair amount of parents told their children “too much TV will turn your brain to mush” it exposed children to new ideas and concepts that they couldn’t comprehend at the time. In the TV shows I watched as a child, the male and female characters were treated equally and when the girls were told “you can’t do that because you're a girl,” they proved them wrong every time. But as I grew up the content of the shows matured with me and introduced battles more difficult than kicking a ball. These issues consisted of how gender roles create unrealistic expectations of women that result in stereotypes that are commonly inaccurate even though it’s what people assume is the …show more content…
They come to terms that only one of them can run and they decide on Ben, meaning that Leslie has to fulfill the image of a candidate's wife. During Ben’s first press conferences Leslie silently remains to the side with a fake smile plastered on her face. She is then criticized by the press for not entering the Pie-Mary contest, which is further explained as “a Southern Indiana tradition where congressional candidates’ wives face off in a pie-baking contest” (Parks and Recreation, Pie-Mary, 2:51- 2:56). Although she tries to conform to the standards of Indiana civilians nothing meets their expectations. Ben recognizes that in the result of the efforts Leslie is putting in to be a ‘good’ wife she suffering; therefore he takes her place in the Pie Mary contest, which results in a male activist group who believes Ben has been oppressed by Leslie and her success (3:14-3:16). The episode concludes with a joint speech by the couple at another press conference where they shut down those who criticized Leslie for being a terrible mother because she was trying to be a supportive wife. In their speech, it is emphasized that the female gender roles in Indiana are outdated and unfair. Ben breaks the stereotype of a political candidate by pointing out that “No one asks [him] ‘where are your kids’ or ‘who’s taking care of them’”
In both of these series, representations and meanings of masculinity and femininity are affected by the ideology of patriarchy. Even though it is true that these shows tried to fight back against stereotypical representations of men and women, the subtle textual evidence in these shows show that there are limits to how gender norms can be represented on television, especially in the Classic Network
On September 20, 1984 a show aired that changed the way we view gender roles on television. Television still perpetuates traditional gender stereotypes and in reflecting them TV reinforces them by presenting them as the norm (Chandler, 1). The Cosby Show, challenged the typical gender stereotyping of television, daring to go against the dominant social values of its time period. In its challenge of the dominant social view, the show redefined the portrayal of male and female roles in television. It redefined the gender role in the work place, in social expectations, and in household responsibilities. The Cosby Show supported Freidan in her view of “castigating the phony happy housewife heroine of the women’s magazines” (Douglas 136).
According to The Journal of the American Medical Association, women experience clinical depression at twice the rate of men. A two to one ratio exists regardless of racial or ethnic background or economic status. The lifetime prevalence of major depression is 20-26% for women and 8-12% for men. During the Victorian era during 1837 to 1901 women were traditionally viewed as a possession and not an individual. As they held the stereotype of staying at home and dedicating themselves to feminine duties, such as cleaning and cooking, they did not play any roles in academic thinking or a worthy education. But not all women were trapped in the stereotype of being property than being their own individual self. Some chose to speak out to let the world
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
In American culture today, women continue the struggle of identifying what their roles in society are supposed to be. Our culture has been sending mixed messages to the modern day female, creating a sense of uneasiness to an already confusing and stressful world. Although women today are encouraged more than ever to be independent, educated, and successful, they are often times shamed for having done just that. Career driven females are frequently at risk of being labeled as bossy, unfeminine, or selfish for competing in many career paths that were once dominated by men. A popular medium in our culture such as television continues to have significant influences as to how people should aspire to live their lives. Viewers develop connections with relatable characters and to relationship dynamics displayed within their favorite shows. Fictional characters and relationships can ultimately influence a viewer’s fashion sense, social and political opinion, and attitude towards gender norms. Since the days of Bewitched and I Dream of Jeanie, where women were commonly portrayed as being the endearing mischievous housewife, television shows have evolved in order to reflect real life women who were becoming increasingly more independent, educated, and career oriented throughout the subsequent decades. New genres of television are introduced, such as the workplace comedy, where women are not only career oriented, but eventually transition into positions of power.
In her blog Bolick (2011) stated that “I grew up watching both I love Lucy and The Honeymooners and even as a child I always wondered why the wives on these shows didn’t have to work.” Women in television shows decades ago mirrored the roles women played in society. Yet, women in society, although they have made major progressions towards equality they are still portrayed as the housewife. For the first time, America has a woman running for President of the United States. But parents think that children do not have suitable role models because of what they see on television. Does that fault fall on producers of television shows and movies? Or on the parent for allowing the children to watch those shows? Children look up to people in their immediate presence the most, imitating what they see and are accustomed to the most. With the changes in of roles in television, however, society is still noticing the unimportant things. During a recent study conducted by “The Center for the Study of Women in Television & Film” Lauzen (2016) stated that “Moviegoers were more likely to know the occupation of male characters than female characters…… In addition, moviegoers were much more likely to see male characters at work and actually working than female characters.” What this shows is that people have become so accustomed to the way society ‘used to be’ that they pay attention to the details
Do chick flicks give woman unrealistic expectations? The solemn purpose of these movies are to sooth a woman’s soul mainly dealing with love and romance that usually target a female audience. They are typically heavy in emotion and are relationship-based; for example, A Walk to Remember. However, there’s more to it. Woman use romantic movies as a form of catharsis, to give innocent men a break from their emotional girlfriends, and to satisfy a women’s mind by giving them higher, often unrealistic expectations.
Even as the media redefines the roles both genders play at home and in the workforce, a number of traditional stereotypes continue to dominate television screens. Despite the enormous progress society has made to empower women, traditional gender stereotypes continue to thrive in our culture today. This phenomenon is apparent in”Big Baby,” where all parties are represented equally by the dynamic characters of Dr. Cuddy, Dr. Wilson, and Dr. House . To choose to do otherwise would mean that the television show does not portray American pop-culture honestly.
In the society we live in, we are all looking for acceptance, whether we like to admit it or not. We turn to the media to see what other people are doing. The media plays a large role on the way we, a society as a whole, are influenced and think about responsibilities and roles of genders. As young children, we are still not sure of who we are and how we should act about certain topics. In order to ‘find ourselves,’ as young children, we look at things that are available to us. The television is found in every home and thus makes it one of the easiest ways for children to be influenced. This is not to say that the adult female population is not influenced as well. Adult females are seeking more information on how they should be as a person in order to be accepted in society as an acceptable woman.
Women have pushed forward in the struggle for equality. Today women are staples in the professional world. More women are attending college than men as proved in recent studies. Women have outnumbered men on college campuses since 1979, and on graduate school campuses since 1984. More American women than men have received bachelor's degrees every year since 1982. Even here on Haverford's campus, the Admissions Office received more applications from women for early decision candidacy than men for the eighth straight year. The wage gap is slowly decreasing and the fight for proper day care services along with insurance coverage for birth control pills are passionate issues for women across America. From the outside, it seems we have come along way. But step closer. Stop looking at the fights we have won and are continuing to fight as measures of our success. Look deeper. Look into the every day life of a working woman today in the United States. What you will find there tells a very different story of a woman's world today.
The human species is qualified as a man and women. Categorically, gender roles relative to the identifying role are characterized as being either masculine or feminine. In the article “Becoming Members Of Society: Learning The Social Meanings Of Gender by Aaron H. Devor, says that “children begin to settle into a gender identity between the age of eighteen months and two years (Devor 387). The intricate workings of the masculine and feminine gender roles are very multifaceted and at the same time, very delicate. They are intertwined into our personalities and give us our gender identities (Devor 390). Our society is maintained by social norms that as individuals, we are consciously unaware of but knowingly understand they are necessary to get along out in the public eye which is our “generalized other” and in our inner circle of family and friends which is our “significant others” (Devor 390). Our learned behaviors signify whether our gender
The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297). With gender being shaped so profusely by our culture, it is important to be aware of how social identities, such as gender, are being constructed in the media.
Another major factor that influences millions of impressionable females and males is television. Not only does the television teach each sex how to act, it also shows how one sex should expect the other sex to act. In the current television broadcasting, stereotypical behavior goes from programming for the very small to adult audiences. In this broadcasting range, females are portrayed as motherly, passive and innocent, sex objects, or they are overlooked completely or seen as unimportant entities. Stereotyping women is not only rampant in the adult world; it also flourishes in the kiddie universe as well.
Television is the second most popular form of entertainment next to the Internet. According to an article entitled “How do Media Images of Men Affect our Lives?” by Sam Fermino and Mark Nickerson, from the Center for Media Literacy, the most popular television image will be a male figure, and ninety percent of the time, a male figure will appear on television screen upon its first turn on. Shed on in a negative light, the article states further into how males are depicted as brave and strong, and that sensitive men cannot portray these roles.
Despite some opposing ideas, the stereotypes in the media have negative impacts for both men and women and also children. I personally think that the media should not place a huge barrier in between the genders because it only creates extreme confinements and hinders people from their full potential. Overall, it is evident that the media has had an important role in representing gender and stereotypes in our