On Rhetoric Analysis

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Recommended: Plato and Aristotle view on rhetoric

The three Aristotelian appeals include logos, ethos, and pathos. These three appeals were created by Aristotle, and he came up with them in his On Rhetoric. Each commercial made sure to incorporate at least one these appeals with the goal of attracting their targeted audience. In the commercial advertising Shamwow, the demonstrator called “Vince” made sure to incorporate logos into this technique by talking fast and excited. This appeal is successful at times by catching the attention of the viewer by waking up the viewer. In the TD Ameritrade commercial, a well-known actor and activist named Sam Waterston applied ethos by talking confidently and earnestly to the audience. By apply ethos, the audience will feel like they can trust and believe

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