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Plato and Aristotle view on rhetoric
Aristotle's theory of rhetoric
Aristotle's theory of rhetoric
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On Rhetoric Analysis
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Recommended: Plato and Aristotle view on rhetoric
The three Aristotelian appeals include logos, ethos, and pathos. These three appeals were created by Aristotle, and he came up with them in his On Rhetoric. Each commercial made sure to incorporate at least one these appeals with the goal of attracting their targeted audience. In the commercial advertising Shamwow, the demonstrator called “Vince” made sure to incorporate logos into this technique by talking fast and excited. This appeal is successful at times by catching the attention of the viewer by waking up the viewer. In the TD Ameritrade commercial, a well-known actor and activist named Sam Waterston applied ethos by talking confidently and earnestly to the audience. By apply ethos, the audience will feel like they can trust and believe
everything Waterston has to say. It is also helpful that this actor in particular because he is well known for playing the character Jack McCoy on “Law & Order.” Since McCoy represents an individual who is honest and cannot be corrupted, people can easily feel that Waterston can be trusted. In the “Sparkle” Diet Coke commercial, the entire clip applies pathos to appeal to the emotion of the viewer. This commercial is able to do this by using a young girl to make it feel as if you too can be having fun with your friends. By creating an atmosphere that is relatable and liked by their targeted demographic.
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