Objectives And Goal Of METRO Group's Strategy For A Business Strategy

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Objective and goal
The objective of METRO GROUP's strategy is generating long range, sustainable growth. First and foremost, company aim is to improve like-for-like sales and earnings. We are also boosting our performance strength and appeal by optimizing our cost position and cash flow, improving our margins and reducing our net debt. The prerequisite for METRO GROUP's long-range sustainable growth is our persistent focus on creating value for our customers. Five focal points guide us in this work: transform, grow, improve, expand and innovate. They provide the strategic framework for our business activities and lend a shared direction to our group across all sales lines and companies.

Transform
Our customers' needs and expectations form …show more content…

We intend to achieve this first and foremost by improving sales per square meter of selling space in existing stores. An absolute focus on the customer and engaging in socially and environmentally responsible business practices are crucial to this effort. We also aim to significantly improve customer satisfaction. To raise our appeal to private and professional customers, we are making targeted investments in new services. In addition, we are selectively adjusting our sales lines' price levels to further bolster their competitive positions. Finally, we are realigning our incentive systems for employees to encourage additional productivity …show more content…

This work begins by firmly anchoring business innovation within our company structure as well as defining innovation focal points that are relevant to our customers and hold growth potential. The key is cultivating a structured network with internal and external experts. This approach forms the foundation of our innovation

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