“Change we can believe in” was a motto frequently used by Barack Obama throughout his presidential election campaign. Barack Obama's political ads produced in 2008 against the opposing candidate John McCain were used to bring an affirmative tone to the commercials. He wanted to assure the working-class voters of America that he is someone that will support them and make a change in the economic struggles that are currently impacting America. The Barack Obama “Country I Love,” political ad skillfully utilizes pathos, ethos, logos, and kairos to communicate its main message and impact its audience. Obama's ad aimed to capture the attention of working-class citizens, troops, and suburban families. Obama immediately starts his ad off with the …show more content…
He mentions that he “...didn’t have much money...” growing up and his mom taught him “...values straight from the Kansas heartland.” Obama’s goal was to create a deeper connection with his audience by sharing his life growing up and what he learned while growing up. Obama later mentioned that he took up “...jobs and loans to make it through college.” He wants to show the people that he is just like them. He wasn’t raised with a lot of money and worked hard for what he has now. By emphasizing his shared experiences with the American people, this emotional connection reinforces his message. By connecting with the audience emotionally, he brings up the morals he contains just like everyone else in America. Although the ad’s primary strength lies in its emotional appeal, it also employs logos, or logical appeal, to persuade viewers. Obama includes many fragments that describe his morals of being an American such as, “Accountability and self-reliance. Love of the country. Working hard without making excuses. Treating your neighbor as you'd like to be treated.” He includes these to show that his morals also line up to the daily American morals. Obama also mentions that America is a country of “...strong families, and strong values.” Insinuating that the American people have …show more content…
Obama included he passed laws to help keep the values of America in place such as, “...moving people from welfare to work.” During this time, the citizens of America wanted a change by voting the first African American as president. Obama was set on changing economic concerns and offered a variety of solutions such as, “Cutting taxes for working families.” as well as “Extended healthcare for wounded troops.” The economy was obviously suffering from health-care costs and rising unemployment. Obama wanted to represent change for the current state of the U.S. economy. His vision aimed to create a strong and inclusive economy that would benefit all Americans for generations to
Through capturing these events and images in the minds of his audience, Obama writes, “Those stories – of survival, and freedom, and hope – became our story, my story; the blood that had spilled was our blood, the tears our tears; until this black church, on this bright day, seemed once more a vessel carrying the story of a people into future generations and into a larger world” (14). Obama’s references of biblical and historical events which are known today from history as powerful stories of difficulty
Barack Obama uses the stories of everyday people and their struggles to create a social and emotional connection with his audience in order to highlight the problems in average America that can be fixed with a strong President such as John Kerry. In one example he gives, he says that there is “more [work] to do for the father I met who was losing his job and choking back tears, wondering how he would pay $4,500 a month for the drugs his son needs without the health benefits he counted on” (Obama). Here
When Barack Obama ran for presidency, there were a lot of questions about his race, color, and whether he was born in the U.S.. The comments from his pastor Jeremiah Wright put him in an awkward situation, so he decided to give this speech to prove the point that we are all the same and live in the same country, so there shouldn’t be any discrimination among anyone. In his speech, Obama uses rhetorical devices to explain how race discrimination is affecting our country and us in every way possible
Five Paragraph Essays: A Blessing or a Curse I 'd like to say that my style as a writer has come a long way. However I would not argue I still may have much farther to go as well. My Sophomore year of high school was the golden year for five paragraph essays, what I mean is I was constantly writing essays in a five paragraph format, and looking back on I see that as a blessing as well as a curse. It was a gift because to write a five paragraph essay became extremely easy for me. Yet, it was a cure
Carson Stapleton Mrs. Talarico English 2 Honors 6 December 2017 “The Audacity of Hope” Rhetorical Analysis Essay “…My father got a scholarship to study in a magical place; America… (Obama Paragraph 2).” This is a line, from former President Obama’s speech entitled “The Audacity of Hope,” this quote helps to establish the idea that Mr. Obama is a product of “The American Dream.” He develops this theme throughout the speech, it presents the idea; that anybody can “make it” if they are willing
Rhetorical Analysis (Essay #3) In his speech “A More Perfect Union,” Barack Obama uses different types of rhetorical concepts to emphasize his views on the importance of unity in America in order to eradicate racism. The purpose of the speech was to address Reverend Jeremiah Wright’s (His former pastor) racial comment, and to encourage people to form “A More Perfect Union”. The speech is effective because Obama uses ethos, pathos, and logos to persuade the audience to come together as one nation
discourse even more convoluted. In analyzing three prominent voices in the immigration debate, US president Obama, journalist Sonia Nazario, and Arizona congressman J.D. Hayworth, we can evaluate the effectiveness of the different rhetorical approaches by whether or not they reach their intended audiences. Nazario fulfills her journalistic raison d’être by succeeding at objectivity, while Obama and Hayworth as politicians succeed by lying by omission in speeches and in writing in order to pursue policy
Rhetorical Analysis Essay The past isn't dead and buried. In fact, it isn't even past (Obama).” This took place during the contest for the 2008 Democratic Party presidential nomination. In the world, there is still segregation between whites and blacks. Soon after this speech in 2008, he was also elected as the President of the United States. During this time, many people thought segregation was gone, but that was not the case, according to Obama. The challenges that African Americans face and continue
Zezhou Xu Professor Kelly Opdycke Coms 444 28 April 2017 Analysis of Hillary Clinton’s Victory Speech with Burke’s Dramatism Political presentations have always been one of the most important skills of politicians to convince people to believe in their own ideas. The American people who have just gone through the election year have seen countless debates and winning or failing speeches, and I believe there are many wonderful contents worth trying to analyze and discuss with rhetoric. Although the
Keeping Faith with Our Values in a Dangerous World which was published in the year 2007. Slaughters essay is about trying to balance home life and work life, and it first appeared in the Atlantic in July/August 2012 issue and was also on the Huffington Post. This essay argues that women in high power jobs and government positions can have both a work life and also keep their home life. She started her essay with a little information on background about her job. The New America Foundation is in Washington
Speech Analysis Essay The speech I chose was Barack Obama’s “A More Perfect Union”. He delivered this speech on March 18, 2008 to a Philadelphia conference campaigning for a position in the White House as the next president. As well as having many people in the audience, his speech was being broadcasted so many families around the country were watching. He delivered his speech for one purpose and that purpose was to get the American people to like him. With the people liking him, he would get
international schools around the world. In “Who owns global English?” by Dennis Baron, the essay talks about who actually owns the global English in the world. The most accurate response to this question, according to the article, is that the English language no longer belongs to a certain country or specific nation, the English language belongs to who speaks English anywhere.
Junk Food, Not Junk Work The following essay is an analysis of two interesting topic about fast food, and the damage that it causes in the American population. The first article is “Don’t Blame the Eater” by David Zinczenko, who blames the fast food companies about the fast food consumption. The other article is “Junking Junk Food” by Judith Warner. In this article she makes an analysis about the banning of junk food, specifically cookies, in a school of Pennsylvania, criticizing different points
This is evident when the song is approached through the lens of Critical Discourse Analysis (CDA). In a chapter of her book Optimism at All Costs titled “Critical Discourse Analysis and Narratives of Race,” scholar Leslie Branch explains that CDA “examines the way written and spoken words covertly and overtly support abuses of power, dominations, and social inequalities. In addition