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Unique characteristics of sports marketing
Reasons why college athletes should not be paid
Sports marketing chapter 4
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The controversy the NCAA has faced over this issue is plentiful and heartfelt, with opposing sides having countless arguments. These arguments are so polarizing, that you cannot be indifferent to the problem at hand, unless you are not a sports fan, in which case this article will not be totally devoid of interesting things. It will contain the argument for basic human decency, giving a person what is fairly owed, and remembering who brought you the fruitfulness of a multimillion dollar business. The NCAA has time and time again given weak arguments in favor of not paying the athletes. These involve saying they cannot afford to pay the athletes to simply not even paying them at all even if the use their likeness. Several current NBA athletes …show more content…
They are so hypocritical that they continue to have partners and sponsors, who use the line official “car or sports drink” of the NCAA. That is not to say that they are not without compassion. They will allow each student 7$ a meal so that they may get an extra condiment on their sub or maybe a pretzel bun on that burger. They can spend up to two weeks on the road, unable to work and earn money, but more importantly, focus on schoolwork, which is what that big expensive scholarship is for. The NCAA does not intentionally prevent students from earning money when they are back at campus, but there are approximately three team sessions in a day along with classes to go to, which all these factors added together makes it difficult for this player to have any spare change to drop on that nice shirt or take his lady friend to an early morning brunch. College athletes should clearly be paid, because NCAA athletes generate over 870 million dollars a year and yet, not a single dime goes to them beyond schooling, while without the athletes, the NCAA would not have existed, and athletes bring students to the school, for academic purposes and athletic/recruitment
This is a horrible oppressive system that must be fixed. These athletes are being cheated out of money by the people who should be looking out for their best interest. The corruption going on with the NCAA must be fixed and these athletes deserve to paid. They do so much for their University and the NCAA, there is no reasonable explanation to why they shouldn’t be fairly compensated. The NCAA has to recognize what they are doing to these athletes is unjustifiable, there must be a change in this system. The players have become employees of the NCAA as much as students -- employees with no compensation, which not only violates common decency but perhaps even the law.
Over the years, the debate on whether or not to pay collegiate athletes, specifically Division 1, has increased greatly. With athletes bringing in millions of dollars to their respective schools, many believe it’s time to make a change. The debate has been ongoing since the 70’s, maybe even earlier, but it really came to the attention of many in the early 90’s, specifically 1995. Marcus Camby, a basketball player for the Toronto Raptors, admitted he took money and jewelry, from somebody who wanted to be his agent, while he was playing at the University of Massachusetts. This was one of many incidents that involved a player accepting money and other gifts from an agent and/or booster. I believe that college athletes deserve to be paid in some fashion. They devote their whole life to their sport, whether or not they are the starters, and most will not go on to the pros, even though they contribute to the team. They sell tickets, jerseys, T-shirts etc. for their school, and see none of the money. Coaches sign six figure deals with shoe companies, like Nike, Reebok, Converse, and the players are the ones wearing the shoes and jerseys, the coaches have on whatever they want. Even though just recently the NCAA Committee allowed athletes to get a job; between schoolwork, and practices, they don’t have enough time to find a job. Most of the kids come from poor backgrounds, and don’t have enough money to do normal college things, like going out to eat, going on a date, or out to the movies.
College athletes should be paid because of the huge amount of money being made off of the use of their athletic ability. The college basketball and football games that everyone watches on TV is no longer just a game, it is a business. The colleges and arenas hosting such events are not doing it solely for the love of sport, they are doing it for the money that will flow generously into their banking accounts. The coaches also, they are not volunteers, they are not there just for their love of the game, coaching is their job. The athletic directors, coaching staff, and event staff are all doing their job to put food on the table. The fans are watching the game, the players, the ones who are making huge sacrifices to be on the court. The athletes are the only ones in this circle of business who are putting in the hours, maybe even the most hours, and not getting a paycheck. It is time for a change, the fans, the players, and the NCAA is ready for it, it just has to be done. However, there are those out there fighting the other side of this battle, saying there is no need for these student athletes to be paid. Both sides have good points but one of them has great points.
College athletes juggle busy academic and practice schedules all throughout their stressful weeks, so why shouldn't they be compensated for their time dedicated to sports? NCAA rules strictly prohibits players from being paid for all the hard work they do to protect “amateurism”, but are you really an amateur putting in over 40 hours a week between practice and other activities? Although students earn a college scholarship, that doesn’t cover living expenses, and access to a degree at the end of their career, players should be paid because schools, coaching staffs and major corporations are profiting off their free labor.
A question that has been rising to the surface lately is “should college athletes be paid a salary?” One cannot get on the internet now a day and not see some kind of college sport headline. The world of college sports has been changed greatly the past decade due to college athletes. These athletes make insurmountable amounts of money and an unbelievable amount of recognition for the universities. The athletes that provide and make a ton of revenue for the colleges also spend a huge amount of their time practicing and staying committed to sports, and have to maintain good grades in school which requires quite a bit of overtime. Because college athletes generate massive amounts of revenue and put in massive amounts of personal time for their individual universities, colleges need to financially compensate players for their contributions. The colleges that these superstars represent are reaping all of the benefits of the accomplishments the athletes have, yet the big named players are making nothing from what they do.
There have been games at the college level where athletes have left everything they had on the field or court in order to win the game. Athletes do not need paychecks in order to perform. A college education is something that no one can take away. And receiving that education and all the extra gear and team apparel an athlete receives free of charge is enough to convince some players to play in college. The main reason an athlete decides to attend a college for sports is because of the scholarships. The NCAA reported that over $1 billion is spent on scholarships each year. That is a major reason why college athletes do not need to be paid. Keeping the amateurism of college athletes is very important to the NCAA. Overall, there is no reason college athletes should be paid to play the sport they love since they are already some of the most privileged students on
Some people say that college athletes get paid by having a scholarship, but if you look at it a different way, scholarships might change your mind. Coaches try to get players who they think have the talent to make them win and to persuade them to come to their school by offering them scholarships. The whole idea behind a scholarship is to lure the athlete into coming to your school. Scholarships are nothing more than a recruitment tactic. They will give you a scholarship as long as you produce for them. It’s all about what you can do for them. Indeed these scholarships pay for tuition, room and board, and books, but these athletes don’t have money for other necessities. The NCAA doesn’t want friends or boosters to offer athletes jobs because they ...
Even the waterboy gets paid! NCAA football is a billion dollar a year empire, in which coaches, executives, school presidents, board members, athletic trainers, athletic directors, equipment managers, Waterboys, towel boys, ball boys, and even team mascots all receive a chunk of the revenue. Everyone gets paid except the athletes, who don’t receive a dime of the money. That’s because it’s against NCAA rules to pay college athletes with anything other than an athletic scholarship; anything else, and it’s deemed as an improper benefit, thus making an athlete ineligible if he/she were to accept. The NCAA defends its rule of “no-pay” by claiming that all its student-athletes are “amateurs” and not employees; therefore, they’re legally not compensated. The argument over whether student-athletes should be paid or not, is particularly unsettling within the sport of football, because NCAA football is the most popular and profitable sport of all college athletics. The NCAA’s discrepancy over whether it should pay its players or not, currently has the association fighting a lawsuit filed by former UCLA basketball star Ed O’Bannon, who’s suing for compensation on behalf of former Division I football and men’s basketball players. The lawsuit challenges the NCAA’s use of student-athletes’ images and likeness for commercial purposes (PBS.org). In recent months the argument has been geared more towards whether current student-athletes should be paid or not, particularly football players, who like former Texas A&M star quarterback Johnny Manziel, provide the athleticism and entertainment that makes NCAA football the million dollar empire that it is. So, should college football players be paid?
...it off of their likeness. No we should not be paid millions of dollars, or even hundreds of thousands, but I do believe that student-athletes should receive a small amount of money .It is only fair to the student-athletes because they are the ones out there putting in work on the field, weight room, film room, and traveling half the time to represent the university on top of trying to maintain a grade point average. I feel that it does not only deserve, but I also believe that getting a stipend would help student-athletes learn to manage their money. There is a reason so many athletes that make it to the professional level end up broke. It’s not fair to the players that they cannot make a profit off of their god given talents and their likeness. In a certain aspect college athletics is sort of like slavery, the university controls almost every aspect of your life.
There has been an extensive debate over the years about college athletes being paid and I honestly don’t see why there is a debate about it at all. The NCAA has strict rules about players receiving benefits from the school in forms of helping players and their families in the form of paychecks or even helping pay bills. College sports bring in an enormous amount of money for the schools every year and are expected to be given nothing in return. Sports do not only bring in money to schools but also more students and fans. The NCAA (National Collegiate Athletic Association) have taken several players’ records and rewards from them for the simple fact of getting benefits from the school and that is just not acceptable (Allen 115). Athletes are just like every other student in the way of having to pay for housing, food, bills, and more. Having to balance school and sports gives athletes no time to have jobs which means they do not have a way to bring in money to pay for the essentials of going to
It is reported that the NCAA makes $6 Billion annually. This is all from TV deals, advertisement, merchandise, and sponsorships. All this money because of the players and they don’t see any of it. How would you like to go work for a company make that company a million dollars and you not receive a dime of it? It just doesn’t sound right. Especially when you take into the fact that these players are putting their bodies at risk for their school. A college football player for example, his body takes so much punishment on the football field and injuries absolutely happen and he isn’t getting paid to put his body on the line. What happens to these kids’ scholarships if they suffer a career ending injury? If they were receiving some sort of compensation they can help pay their way forward to having an education if they can’t play a sport again because of an injury. These same athletes are also getting stuck with the medical bills when they get hurt. For example at the University of Maine athletes are responsible for the first $10,000 in deductibles (Emmert, Mark 2014). How is this fair they aren’t even receiving any money to pay for this
...ith no choice but to accept illegal money. If the NCAA would just pay these athletes some type of payment then athletes would be less likely to break the rules of the NCAA
The NCAA makes around a billion dollars each year through college sports and their athletes. All college athletes work very hard to help their teams win games and sometimes sustain many injuries. Although college athletes are not paid money for playing the sports that they love to play they are still given scholarships which can be worth approximately $150,000. As revenue is gained by colleges through their sports none of the money being made is given to the athletes who make these sports happen and games be played. Even though college athletes are not being paid to play some people believe they should be paid due to how much money they make for their college and other people believe they should not be paid due to having players become less
The idea of paying college athletes has been up for debate for some time now. With NCCA football to march madness basketball games, there is now a “voice” for compensating both football and basketball players
For the past three decades minimum wage has been seen to rise several times. Only helping some but more than anything harming most. So who are the ones feeling the effects? Certainly not the wealthy, it never is them, mainly it would be the working poor, unskilled and teenagers. Raising minimum wage would cripple the public even more than what it would actually help.