Nonmarket Issues for HiMoney.com

Nonmarket issues for HiMoney.com

As the Internet becomes more popular, Dot-coms also become more prosperous. And the pace of the world becomes faster as well. Nowadays, with these huge changes in information transmission, some nonmarket issues gradually appear in this new industry because of its characteristics of free-resource, high-speed and anonymity. In this case about HiMoney.com, this firm got two pressing nonmarket issues since it launched last year. One was concerning the conflicts between two groups in this year¡¦s presidential election in Taiwan. Another issue is targeting the free-resource in the Internet. A similar case that happened recently is Napster.com (a dot-com that provides software to let people download MP3 music for free). I¡¦ll talk about it later in detail.

Company Introduction

HiMoney.com is a Taiwan-based international Internet Company founded in June 1999 to provide the shortest path, decision critical financial instrument investment knowledge to both regional and global investors. While the world is moving into Consumer Centric Economy, financial products in this new era become more fast changing, diversified and complex. HiMoney.com provides investors and analysts an open platform to exchange and cultivate investment ideas and return.

Although HiMoney.com is an international company with three branches in China, USA and Taiwan at the present, its target market still aims at the Taiwanese around the world. Its entire employees also come from Taiwan and the purpose of this company is to help Taiwanese invest their money in international securities markets like USA, China, Korea and Hongkong.

Nonmarket issue 1: Politic conflicts

For quite a long time, there is a serious problem about group conflicts in Taiwan. Basically, there are two main political groups: one is native Taiwanese whose ancestors came to Taiwan from Mainland China before 20th century, another one is immigrants withdrawing from Mainland China around 1949 together with their families. Currently, the ratio for these two groups is 4:1. Usually, they coexist peacefully in this small island. Unfortunately, some politicians like to stimulate conflict between these two groups so as to gain their political support whenever we hold elections in Taiwan. After January 2000, as our president election campaign was becoming more and more intensive, we could read different kinds of reports about president candidates attacking each other from the different media. In the era of the Internet, information exchange is becoming faster than before, and many people rely heavily on the Internet and computer. On the contrary, some negative and subjective viewpoints spread out also faster.