Nollywood Case Study

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CHAPTER ONE INTRODUCTION 1.1 Background to the Study “The wheel of time moves on and on, the old dies and the young steps into the world. We ring out the old and ring in the new. A child changes into a boy, a boy into a youth and then into a man. The bud changes into a flower. The dawn turns into morning, morning into noon, noon into afternoon and afternoon into night. Today is not yesterday, we ourselves change. No change is permanent, it is subject to change. This is observed in all spares of activity. Change indeed is painful, yet needful. Flowing water is wholesome, and stagnant water is poisonous. Only when it flows through and alters with changes, it is able to refresh and recreate. Change is an ever-present phenomenon; it is the law of nature. Society is not at all a static phenomenon, but it is a dynamic entity. It is an on going …show more content…

To examine the current perception of Nollywood as perceived by the audience. 1.4 Research questions 1. To what extent has the Nollywood movies affected the society. 2. What is the level of viewership of Nollywood movies? 3. To what extent has Nollywood movies affected the society? 4. What is the current image of Nollywood films as perceived by the audience? 1.5 Significance of the Study This study is justifiable on the grounds that it will contribute largely to the understanding of the positive and negative effects of Nollywood movies or the benevolent nature of Nollywood movies towards our contemporary society. Analysing the content of the selected Nollywood movies will help know the current image of Nollywood films. Analysing data and drawing recommendation from the findings of the study will be of advantage to this academic community, students, lecturers and researches. However, as every research work is expected to add to the existing knowledge, this study serve as a referencing material to students and other researchers who will be carrying out research on related studies. 1.6 Scope of the

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