Nokia Case Analysis

Between 2014 and 2015 Nokia has made some improvements but not much. They may not be as popular in North America as they use to be, but they are definitely still present in Europe and Asia-Pacific areas.

Nokia is continuing to innovate new products and rebuild their brand. In present times Nokia is still in a complicated situation as Sead Fadilpašić puts it., In the article “Nokia – Phones relationship status: It’s complicated”, Fadilpašić discusses the problems Nokia may face in 2016, he states, “The Helsinki-based company said it hopes to come back to designing and providing mobile phone technology, but it needs a partner which would manufacture, market and sell the devices.”, this means that at this point no one is willing to back their ideas, therefore putting them in a difficult situation disabling them to grow their brand. Nokia is still fighting to stay alive, in the end they will have to continue to be innovative and find supporters that believe in their brand.

This chart describes the net sales for Nokia Networks and

These competitors continued to be innovative with their products and Nokia stayed in their comfort zone. Other manufactures such as HTC and ZTE have attached Nokia from the low-end developing markets like China. The Finnish company’s unwillingness to embrace drastic change when it was required the most was probably the biggest reason that brought the mobile giant down. The company took way too long to embrace the smartphone revolution and when it finally did it made way too many errors in its strategy. Another fault that lead to the demise of Nokia was that they focused on the device without any attention phone apps and services. As a result of this conflict, in the year of 2013, Microsoft bought out Nokia. The last two members, the CEO Stephen Elop and the Device Chief Officer Jo Harlow of Nokia, moved over to Microsoft as well and became Microsoft