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Real Beautiful Woman
“If you have a body, you are an athlete,” said Bill Bowerman. (Nike.com) In the world of advertising, the mass media provides images of the right men and attractive women and attempts hereby to impose the ideal image in the minds of society. By showing Nike’s strategy involving transforming traditional patriarchal images and stories into images of female authority that are socially acceptable to its intended consumers. These pictures of Nike’s “My body” campaign in 1995 looks into what a real women is through intertextual and picture analysis to get a look into the woman's deep emotions about body image and make that beautiful, confident, and high esteemed Nike woman a desirable woman to be. I will be focusing on the images below from the Nike campaign along with the assumption that high fashion images of women are recognized as beautiful and therefore an ideal for other women to show that Nike is not portraying a "real" woman but rather an alternative equally unattainable womanly figure.
Nike, originally known as "Blue Ribbon Sports", was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. In1971, Nike became the twentieth century footwear that lifted the world’s greatest athletes to new levels of mastery and achievement. Nike’s mission statement is to bring inspiration and innovation to every athlete of the world. The famous SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the embodiment of the spirit of the winged goddess, who inspired the most courageous and chivalrous warriors at the dawn of the Greek civilization. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while...
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Work Cited
Arsenault, Darin J. , and Tamer Fawzy. "Just buy it: Nike advertising aimed at Glamour readers: A critical feminist analysis." Tamara: Journal of Critical Postmodern Organization Science 1 Jan. 2001: 63-76. Print.
Gillian Rose, Visual Methodologies. Sage Publications: Los Angeles (2007).
Ioan, Ileana. "WOMEN IN MODERN PRINT ADS - AN OVERVIEW." Revista Academiei Fortelor Terestre 14.2 (2009): 43-50. Academic Search Complete. EBSCO. Web. 3 Aug. 2011.
Nike. 2009. 3 Apr. 2011 .
Nike History and Timeline - American Studies @ The University of Virginia. Web. 4 Aug. 2011 .
Singley, C.J. "From Women’s Movement to Momentum: Where Are We Going, Where Have We Been, and Do We Need Nikes to Get There?." Journal of American & Comparative Cultures
"Nike." Columbia Electronic Encyclopedia, 6th Edition 1. Academic Search Premier, EBSCOhost (accessed November 6, 2009).
The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that “Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind” (p. 264, Larson). The logo Nike is most famous for is “The Swoosh.” This is the term given to the symbol of winged victory that appears on Nike products. “The design of the swoosh logo was inspired by the wing from the Greek goddess Nike” (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.
Nike's Lance Armstrong, LaDainian Tomlinson, Brandi Chastain and Freddy Adu Share Thoughts on Revolutionary Nike FREE Shoes PR Newswire US
"Getting and spending" has eclipsed family, ethnicity, even religion as a defining matrix. That doesn't mean that those other defining systems have disappeared, but that an increasing number of young people around the world will give more of their loyalty to Nike than to creeds of blood, race, or belief. This is not entirely a bad thing, since a lust for upscale branding isn't likely to drive many people to war, but it is, to say the least, far from inspiring.
Sunday, June 19th 2016 will be a date that will lay in the hearts of Cleveland sports fans for the rest of their lives. On this day, the Cleveland Cavaliers finished the nearly impossible task of coming back from being down three games to one in the NBA Finals in order to give the city of Cleveland its first professional sports championship in fifty-two years. The team was led by LeBron James, Kyrie Irving, and company; together, they made history. After the championship many emotional advertisements came out about the city of Cleveland, but there is one that stands out the most. Nike, who endorse LeBron James and Kyrie Irving, released an emotional advertisement called “Worth the Wait,” targeting those who have been with Cleveland since the
The Swoosh logo was created by Caroline Davidson in 1971. Davidson was asked by Phil Knight, co-founder of Nike, to create a logo that could be placed on the side of the shoe. She gave him the Swoosh, and he in return gave her $35.00. When the Swoosh is inverted and placed next to the wing of The Nike of Samoth...
Nike was first known as Blue Ribbon Sports, founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in 1962. It officially became Nike, Inc. in 1978 while taking its name after the Greek goddess of victory. Mark Parker is the current CEO and Phil Knight still continues to hold a position at the top of the organization, as the company Chairman.
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.
An article recently published in The Wall Street Journal focused on the effects of Nike
Nike, which is the Greek goddess of victory, was born in 1972, when BRS launched its first branded shoe at the U.S. Olympic track and field trials. Over the next decade, the company nearly doubled in size each year. In 1978, BRS officially changed its corporate name to that of the Nike brand.
It’s because when I sport the Nike swoosh, I feel as if I representing the Nike brand and the beautiful, driven, fit women I see in their advertisements. Feeling this way gives me the inspiration and confidence to play my best. I feel as if I identify with the women in the advertisements by wearing Nike. “The relationship between persons and the product remains one of the most crucial signifiers within advertisements. Persons in advertisements supply the consumer with a certain identification frame—whether the person is presented as a user or is presented within a lifestyle setting, the viewer is invited to identify him/herself with the presented person.” 202 Brand Culture. The Nike brand does a great job at doing this to their consumers to create brand loyalty. Nike brand users, just like myself, see the athletes using the brands and feel a certain connection to them. Brand loyalty should not only be a goal for brands because of the benefit of having their logo advertised on consumers who fit within their target market, but also for PRICE SOMETHING ECONOMY
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States).
America is a birthplace of NIKE Company. Nike’s workplace consists of a leader, visionaries and experienced employees who are very passionate to maintain the status ...
For my Senior Colloquium, I plan to evaluate and analyze Nike “Just Do It” campaign launched in 1988. The campaign is one of the top two taglines of the 20th century with it being both “universal and intensely personal” (“Nike, Inc.”). Nike mission is to bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete according to Nike. Nike does more than just make gear for athletes; as a company, Nike believes in the power of human potential. This paper will discuss all aspects of Nike's persuasive campaign. Some of the campaign's strategies, goals, and techniques will be discovered and some persuasive theories that can be useful to the Nike advertising campaign will be identified and explained as well. Afterwards think about these theories, the particular arguments of the campaign will be legitimate.
This is the best way by which Nike has used to convey its significance, because the target audience appreciates and relates to their idols. Nike uses inspirational stories that are related to sports and fitness to build its communication. They use pictures or verbally transmitted to deliver their story. Nike main aim is to broadcast as excitement and affection. For this sometimes Nike provides advertisements that are related to emotion that will reach the target audience. Nike use to print advertisement which performs the individualism of women, which helps them to convey