New Media Essay

Throughout the years, technology has vastly developed, and is growing everyday. There has been more diverse ways to connect through an extension in development. There has been a growth in these forms of electronic communication, which has largely been made possible through computer technology, 'new media'. This term is in relation to 'old media' forms, such as print newspapers and magazines that are static representations of old text and images.

To understand what is 'new about new media', we need to understand exactly what the media forms are which cover it. According to Rouse (2005), new forms appear as 'mainly and static picture forms of online communication'. New media is anything which is therefore possible through computing technology. Everything that is digital is now essentially represented or created by a one or a zero (anything that uses a computer consists of a one or a zero depending how far you look into the object in question); this term is called binary, for example, videos on websites. A bit is the underlying principle of digital computing, which in essence is the core of New Media. Bits' travel at the speed of light, and carries no weight or size, and is not particularly a physical thing. Interestingly, bits were only needed to represent numerical data, however, it now represents audio and visual data too. Therefore, we now gain instant gratification immediately from this. Bits are all connected and the movement from physical atoms to digital bits is evident in old media, such as vinyl’s, to new media, where songs are digitally connected Maybe just say where songs are digitial? Instad of digitally connected?.

Additionally one main thing that has really impacted media from a small scale, to a mass scale, is the i...

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...meanings). So this shows the way traditional human cultures are modeled and how a computer represents this.

Foremost, Manovich’s theories show that the possible differentially between old and new media is the fact that New Media is more technologically advanced, and there are major differences in the two forms, through the way that they are displayed digitally. It could also be argued that the most important thing that makes new media, ‘new’, is that that new media can be modified and programmable. Therefore it is more dynamic form of media, compared to a old media which is more static and fixed. The use of computer technology also makes these new forms of new media more accessible to a wider variety of people to view.

My reference =

Lev Manovich. (1999). The Language of New Media . Available: http://www.manovich.net/LNM/Manovich.pdf. Last accessed 22/05/2014