Netflix Research Paper

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Why did you choose this company? How does it fit your career goals? I chose this company because I am interested in Marketing and I would like to work in the TV or Film industry. So, Netflix links these two worlds in a different and interesting way. Indeed, the company has revolutionized the TV and DVD industry. Netflix has changed the game for everyone and I believe that streaming is going to be future of everything. Also, this is a pretty interesting market that has shaped the industry. Finally, this assignment can help me to understand much better this business model and how it is changing the way people consume entertainment. A. Background information Netflix is a global provider of streaming movies and TV series. Reed Hastings founded the …show more content…

It was not until 2007 when the company introduced their streaming services. Currently, the company has over 75 million subscribers (Statista, 2016) and it is available in 190 countries. The company offers three types of subscriptions Basic $7.99, Standard $9.99, and Premium $11.99. The difference between the subscriptions is the HD resolution and the number of screens that you can use at the same time. This year, Netflix ranked in the position number 5 of the most innovative companies in the USA for giving their audiences exactly what they wanted (Fast Company, 2016). Most of the content that Netflix offers is licensed from distribution partners. However, in 2011 Netflix started to produce original content and this is one of its biggest competitive advantages over its

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