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Netflix Technological Case Study
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Cable television is on the verge of extinction because of online television. Reason being is everything is at the tip of the finger on the internet, and it is less costly compared to leading cable companies where the costs are high and people cannot fit their televisions in their pockets. One leading online streaming company is Netflix. This company has revolutionized the internet for movies and television shows. Now there are online streaming devices for home televisions such as Apple TV, Roku, and the Google Chrome Cast. Even many actual channel companies have online accounts such as HBO-GO because even these companies know that soon cable will be either non existent or hardly existent. Technology is evolving to digital and online base …show more content…
With Netflix growing constantly, they can also produce their own shows (“The Future of Television, And Why Netflix Shares Are Overvalued”). Netflix claims, “It's actually quite expensive, but it gives you something unique. Without that, you're merely licensing old shows from everyone else and it's very substitutable”(“The Future of Television, And Why Netflix Shares Are Overvalued”). Netflix is going strong and becoming bigger and stronger every year (“The Future of Television, And Why Netflix Shares Are Overvalued”). Netflix is also a threat to many other companies, especially HBO because of the explosion of viewers and hits they are taking form HBO (Laporte, 62). Since last year, between January and Thanksgiving of 2013, the Netflix stocks have exploded and almost quadrupled (Laporte, 62). Netflix is also showing off new shows from HBO and Showtime, which is an upgrade for Netflix (Magid …show more content…
Most new gaming devices such the new Play Station Four can stream web videos and also play Blu-Ray (Magid n.pag.). Most families in America have at least one television that only sits in a room and is only used for DVDs, video games, and internet videos (Magid n.pag.). Back in the nineties, CDs were only a dream; they could only hold a small amount of data and that wasn't much (Bajarin pg.65). Many years went by before the DVD came out as a way to support distribution of movies (Bajarin pg.65). The direction that digital video was headed, it had to be changed even though the internet was only an idea because of the high demand of cable and tv channels (Bajarin pg.65). Now days, major networks are adding onto the internet and using iTunes and the Google store to be able to download shows and their channels become better every month (Bajarin pg.
Christopher McCandless’ long, fascinating, but an ultimately fatal journey into the wilderness of Alaska is depicted in the biography, Into the Wild, written by Jon Krakauer. Late in the of summer of 1990, a very young Christopher McCandless left his ordinary world in Annandale, Virginia to pursue a solitary life in the untamed wilds of Alaska. Many will insinuate that Christopher McCandless’ actions were childish and idiotic, but a stronger argument would be that his unconventional thinking and desire to live life on his own terms allowed him to reach self-actualization.
Two of the top alternatives to satellite tv or basic cable are Netflix and Hulu. I have been a member of both online streaming services for the past four years. I have dedicated much of my free time and studying time to these two services. Both services have gained many subscribers and make the need for satellite tv almost obsolete. It would be hard for me to only have one of the services as they both are strong services in their own way,
“Stock of the online DVD rental company was up more than 15% in early morning trading Thursday. Netflix increased their forecasts for both revenue and total subscribers today, trying to compete with powerhouses like Blockbuster and Wal-Mart. The increased forecast stems from a slew of new subscribers that have invested in the service after a price decrease from $21.99 to $17.99 last month. Despite the increases in revenue and subscribers however, some analysts feel that the business model is “fatally flawed” and the company may fall by the wayside due to competition from the aforementioned retail and entertainment powerhouses.” Investors Guide reported this.
In conclusion, the vast technology change opens many opportunities for Netflix to grow. By assessing the market environment and challenges, it enables Netflix to overcome the obstacles to remain as the market leader. To achieve the future growth, Netflix should implement both strategic and tactical approaches to compete with others. The strategic and tactical business plans for Netflix are improving content libraries, developing more partnership with production firms, and staying with the low-pricing strategy.
Streaming video content over the internet continues to grow in popularity with consumers for a variety of reasons, including the widespread availability of high speed internet, attractive video content, easy to use video streaming devices and the rising cost of cable television service. Some consumers use streaming video to enhance or supplement the typical offerings available from their local cable provider. Others take a more extreme approach and use streaming video as a means to eliminate the need for a cable television subscription altogether. Presently consumers cancelling their cable TV subscriptions are still considered a minority of all subscribers; nevertheless their steadily increasing numbers have earned the moniker of “cord cutters.” Those looking to ditch cable TV can also find a growing number of online resources that will ease their transition to cheaper online television viewing.
...a remarkable opportunity to grow in the industry and lead as an innovative provider, Netflix has much opportunity to satisfy its customers and maintain their attention with their revolutionary business growth (Martala, 2009). Their success goes beyond their product. As stated, it is a combination of their culture of high performance drivers and fosters the “freedom and responsibility” mindset (Elliott, 2010). Because of their innovation and gradual entry into the market, Netflix has the competitive advantage to add layers of products for growth for years to come. Currently, Netflix has the competitive advantage to increase price and retain their current customer base. Even more beneficial, is the opportunity to attract additional subscribers with their new features. To end this, combining their products, price, culture, and strategic plan makes Netflix innovative.
Internet may be very powerful, convenient, and almost complete but no, CABLE TV IS NOT DEAD YET. Yes, cable subscription is very costly but even if that’s the case, many people are still into it. Since there are still many people that don’t have internet subscriptions/connections, then cable TV is the option for them.
Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
I should receive a passing grade in this class because I can write now. Not just an exaggeration, but after another semester of English I finally feel confident that can write. Three of the reasons behind my confidence is I learned, I experienced and best of all I repeated. These three values helped prepare me for what is in store in English 1302 and here is why.
The headlines of written media are not necessarily written to be informative, but rather to seek the attention of the reader. Such headlines are often times misleading and distracting from the valid information within the article. For example, headlines from Newsweek and Time gave off the impression that the 1988 election was more of an athletic competition than it was a true presidential election they were striving to win. Several headlines of these two magazines read; HIGH STAKES IN NEW ORLEANS CAN BUSH GET BACK ON TRACK? THE DEBATE: HARDBALL BUSH COMES ON STRONG. HOW BUSH WON. The headlines of these papers tell little, rather, they only inform the reader of who is winning that very week, or the mistakes made in a certain time frame. Such headlines, as well as the information (or lack of)
Every year, the most prestigious award-giving body, The Academy Awards, or most commonly known as the Oscars is held during the beginning of the year. If a movie wins an Oscar, in any of the seventeen categories available, it is often considered as great. However, if it received multiple awards, its considered to be one of the greatest films of all time. HOW DOES THE ACADEMY CHOOSE THE NOMINEES AND WINNERS?
The development of motion pictures into an industry can be explained with one word. Money. It actually began before motion pictures became what we call today movies. The kinetoscope, a device invented by Thomas Edison, would take still pictures and present them in such a way as to make it appear the images were moving. This was done, not by passing the image in front of a light to project an image on a screen, that comes later, but by flipping still pictures to give the illusion of movment.
When comparing television to the Internet, perceivably the Internet could take the place of television due to limitations on television. As far as what can be seen at one point or another. Clearly on the Internet a person can find anything they want at anytime they wish.
Although the Internet is a relatively new technology, television has been around for about fifty years. There are many problems with television though,
A movie theater has its advantages and disadvantages. One advantage is that people can see the showing of different movies that have been newly released. The disadvantage is that, that is all there is to it and nothing more. At home, you can control the variety and ways to watch a movie. People buy many movies to watch at home and it can be anything at any time even at any place. The only bad thing about it is that they cannot see any of the newest released movies that recently came out in theaters. There are two types of ways people watch movies at their homes. One way is people already own DVDs or have bought many of them and start watching them in their DVD players. The other ways are streaming a movie through the internet. For this to happen, people would mainly buy the monthly subscriptions such as Netflix, Hulu, or Amazon Prime. Through this subscription people do not only watch movies in their homes but they also watch television shows. The only downside is there is a very limited number of movies added onto these