Netflix And What Makes Them More Recognizable

The Netflix Rollercoaster and What Makes Them More Recognizable

Explain Netflix’s marketing strategy and is it sustainable?

Netflix’s marketing strategy came to life because Reed Hastings, the CEO of Netflix, had the problem of keeping a rented movie too long and then getting charged excessive late fees. The company’s initial marketing strategy was to allow a customer to order a DVD in the mail and keep it as long as they want. Netflix later developed a process for customers to be able to go to the company’s website from the comfort of their homes and watch anything they wanted, as many times as they wanted (Marketing). The variety of subscription options for customers attracts more subscriptions than normal to Netflix. Customers can

They found out that DVD subscriptions and streaming was becoming two different companies. So they went back to either unlimited DVD rentals or streaming for one low cost each. I believe it was a short-term public relations nightmare, because I think they finally found what they were looking for and they are drawing people in currently. I have been a Netflix customer for a while and I am very happy with their services and programs. I think they are trying to catch up with the other services out there because they recently have started putting newer movies on their stream quicker than normal. I also believe past customers and customers now are a lot happier with their new services. Netflix will continue to grow and I think will be the best streaming service. Recently Netflix has been making their own original shows and I think it’s benefiting them greatly. Netflix's originals get better ratings on average than other Netflix content (such as TV shows licensed from legacy networks). Netflix originals have an average rating of 3.87 stars (out of 5), higher than the 3.47 stars "other content" averages. Originals perform 11.5% better