Nature of business carried:
Milk procurement.
Processing of milk and milk products in the dairy.
Distribution of milk and milk products to the market.
To perform these function there are also three main departments:
Procurement and input departments
Production departments
Marketing departments
Products profile:
Milk: milk formed as a vital part of human diet due to having high nutrition valve. It also been regarded as one of the most complete food items due to its composition consisting of proteins, carbohydrates, fat minerals and vitamins.
Types of Nandini milk are: Types of Nandini milk products are as follows: o Curds o Butter and ghee o Sweet lassi o Gulab Jamun o Butter masala milk o Peda and diced paneer o Flavoured
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It also has its plant at Mangalore and Manipal whereas chilling centre located at Puttur.
• Mangalore dairy plant: Mangalore dairy plant in DKMU deals with processing of milk and manufacturing of milk products and packaging its product. It also sells 3.30 lakhs liters of milk per day through its dealers and milk parlours. The reason for the demand for milk is increasing due to an increase of population in the Mangalore district.
• Manipal dairy plant: it deals with processing, manufacture and packing of milk for udupi district. And also has 80,500 litres per day handling capacity.
• Putter chilling centre: The Mangalore dairy takes an overall in charge for putter chilling centre and it has capacity of 20,500 litres per day.
Infrastructure facilities:
DKMU It is well designed organization in which employees are very much comfortable to work. The organization have been managed to give various facilities to employees to achieve desired goal so that employees can well concentrated to work
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DKMU holds a majority of share in the market it also enjoys competition.
Sri Krishna Dairy pvt ltd, Herur, Udupi District it have covered the some areas of Udupi and Dakshina Kannada. It also doing business related to field of dairy sector. In area of udupi it have been covered some remote areas where DKMU have been not reached. Sri Krishna dairy is trying to compete with DKMU in field Procurement and marketing of milk. It is adopting new strategy as per demand and supply for milk products in the market.
Other than, Sri Krishna Dairy PVT, Ltd, Amul and Arogya also giving bit of competition. For DKMU some time in Mangalore even local milk seller and they sell milk at cheaper rate compare to Nandini pricing strategy.
SWOT Analysis:
SWOT analysis a method used to evaluate overall strength, weakness, opportunities and threats. We can also analyse non tangible asset of organization through this method. A SWOT analysis is way to measure overall performance that has already existed in nature. The success or failure is depended on which situation that they are handling
It is important to evaluate the ins and outs of a company to provide valuable information on the standings and future standings of the company. It also provides insight to develop strategies for long-term growth and shows potential threats that may hinder the bottom line. Strengths The strength portion of the SWOT analysis shows the internal environment, which are the controllable components of the firm that give a competitive advantage. This allows them to purchase high volume items for a lower cost.
Another issue which needs to be addressed is to Build the Brand Equity of the company: The company is very small and not figure among the top players in the industry. It had never invested on any marketing expenditure to promote itself and just relied on word of mouth. The company had published some flyers and a brochure recently and also started providing refrigerators with the name Shimla Dairy highlighted to stores which most of the big players were practicing it ever since.
From a financial and marketing standpoint, the effects have been catastrophic. In some areas, milk production has decreased by an average of two liters daily and calving index (efficiency at which new calves are produced) went down by an average of twenty days (Davies NP). Th...
My attempt to locate a cow that could have produced my milk has made me realize that it is much more than a simple, healthy beverage. In tracing milk I left my apartment, visited the cooler in Safeway, found the driver that delivers it, located the plant which he bought it from, and saw the trucks leaving the plant where it is processed and pasteurized to go to the farms and get more from the udders. Essentially, I have found that the idea of my milk being a simple purchase is a fa ade for a much more complicated web of processes which provide many jobs and involve many courses of action. Exactly how long does it take for the milk to get from the udder to my fridge? Three days.
When produced from a grass fed, healthy, clean animal, unpasteurized milk is a completely safe alternative to pasteurized milk. Raw milk has not been pasteurized or homogenized, it has more nutritional value considering it has not been heated to kill of pathogens (Imus). Raw milk is only unsafe when it comes from overproduced factory cattle. These cattle are in the wrong conditions for healthy milk production (“The Industrial Milk Factory”). It should be legal to sell unpasteurized milk in the local community. The buying, selling, and distribution of pasteurized milk would help boost the local economy and it would also help the local citizens make ends meet. It is much healthier and safer to know where your milk is coming from, rather than to buy it from a larger chain store.
What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.
...nerally a more healthy people. Milk has many hazards that are veiled from the public and pose many grave risks to a consumers health.
When most people think of dairy animals they immediately think of a cow because that’s what they are taught growing up. More recently dairy goats operations have become more and more popular because of this dairy goat products will continue to be product in demand. In 2013 there were three hundred sixty thousand milking goats with Wisconsin being number one with forty six thousand milking goats . In the United States cow’s milk is most commonly consumed milk; but worldwide its goat’s milk that is most widely consumed. Milk overall is known as a natural source of nutrients, goats milk is a popular alternate to cow’s milk with it being easier to digest. Overall goats are much more efficient than dairy cattle. They produce more for their body size, the cost to raise them is much cheaper, and the components in goat’s milk are on a much higher scale than any dairy cattle.
A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
A SWOT analysis is a measure tool to summarize a company’s internal and external aspects. By measuring the company’s strengths, weaknesses, opportunities and threats and looking for improving solutions by using the strengths and opportunities to improve on the weaknesses and take the necessary actions concerning any threats a company can survive in today’s world market.
However, the dairy industries have made significant efforts in utilizing the by-products of milk product and processing, yielding both economic benefits and a reduction in wastage. In particular, skim milk, a by-product of cream separation, and whey, a by-product from cheese production, have received much attention due to their high commercial value. This paper discusses the efficient and effective conversion of milk production and processing by-products into valuable ingredients
With India's per capita consumption of ice-cream - at 200 ml - against 22 litres in markets like the US, being among the lowest in the world, opportunity for ice-cream marketers is abundant
The organized market is growing at nearly 10 percent in value terms annually. Traditional dairy products account for about 50% of the total milk produced.
In India, Dairy is currently the top ranked commodity. Dairy Sector hold a strong position in the GDP, but still it receives less Government funding than the agriculture sector. Since, the population is growing and with that the national income of the people are also growing, they are becoming health conscious and the demand for milk is also growing, therefore this is a serious matter because of the slowdown in the growth of ...