NIKE

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Table of Contents

Introduction………………………………………………………...page 2

History……………………………………………………………...page 2

Total Revenues……………………………………………………..page 3

Gross Margin……………………………………………………….page 3

Net Income…………………………………………………………page 4

Current Assets……………………………………………………...page 4

Current Liabilities………………………………………………….page 4

Working Capital…………………………………………………....pages 4 – 5

Nike’s Health………………………………………………………page 5

Common Stock Outstanding……………………………………….page 5

Nike’s Sales Health………………………………………………..page 5

Nike’s Fiscal Year…………………………………………………page 6

Illustrations and Graphs……………………………………………pages 7 – 12

Works Cited……………………………………………………...page 13

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History
Nike is probably the mot well – known name in sports athletic apparel. Nike has supported the most prolific names n sports. Michael Jordan, Tiger Woods, and Ken Griffey Jr. are just a few of the athletes that Nike sponsors. The company’s revenue constantly grosses in the billions. The company continues to dominate the athletic apparel industry.
Nike was established in 1957 by a coach and an athlete. The two went on to establish the most successful footwear company in the world. Bill Bowerman and Phil Knight are the two founders. From 1961 to 1971, Knight joined with a Japanese company named Tiger. He thought that the company would end Germany’s domination over the footwear industry. When he met with the company, they asked what company he represented and Knight came up instantly with the name “Blue Ribbon Sports”. The company would later become Nike. Blue Ribbon’s revenue continued to rise and in 1971, a student names Carolyn Davidson designed the Nike Swoosh symbol for $35. In 1972, Blue Ribbon separated from Tiger and became Nike. The company arrived at the name from the Greek Goddess of victory, Nike. The 2700 employee company went public in 1980. From 1981 to 1991, Nike began to sponsor the top athletes in the world of sports. Nike pursued the likes of athletes such as Carl Lewis and Michael Jordan. Nike Company topped the 107 billion-dollar mark in 1986. The company established the “Just Do It” campaign in 1987. Nike continues to dominate the footwear category not only in the United States, but also in Canada, Japan, and Taiwan.
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Financial Statement Analyzation
Nike’s financial history has fluctuate...

... middle of paper ...

...s revenues were better than the previous years and there was also a higher return on equity. 2001 was a good year for Nike Company. The numbers were very similar to that of 1997 when Nike could have been said to be at its peak.
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Nike’s Fiscal Year and Conclusion
Nike Company’s fiscal year end at May 31 each year. Looking at Nike’s financial numbers shows that the company is not only a top choice in the general public’s eye, but also to many investors. Nike is a company that an investor would find very attractive. It is a company that has high revenue numbers each year and is established. When thinking about what to do about a Nike stock, Just Do IT.

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Works Cited

1. “A Coach and an Athlete”. www.Yahoo.com

2. “1997 History”. www.Nike.com

3. “1998 History”. www.Nike.com

4. “1999 History”. www.Nike.com

5. “2000 History”. www.Nike.com

6. “2001 History”. www.Nike.com

7. “Nike’s Eleven Year Financial History”. www.Nike.com

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