This case discusses the future of the Carmelite Monks of Wyoming and their monastery, the strategic approach they must take in regards to their coffee business, and the vision to purchase additional pieces of land. The study illustrates how and to what magnitude the Monks can rely on their coffee enterprise, Mystic Monk Coffee (MMC), to contribute as a financial resource towards the success of purchasing new land; an $8.9 million ranch in the Rockies. MMC must create improvements and efficiencies to enhance their overall performance levels. This ranch would allow Father Daniel Mary to establish a 500 acre monastery to accommodate a convent for Carmelite nuns, a Gothic church, a retreat center for lay visitors, 30 monks, and a hermitage. In …show more content…
The first recommendation is to hire additional workers. These employees will be used to continue the operations of the coffee business during the time the Monks are devoting towards their worship. It will help them keep up with increasing demand numbers and allow work to continue to move fluidly. The second recommendation is for MMC to spend the $35,000, and obtain a new coffee roaster to increase the level of production in a day. An advantage of pursuing this course of action increases the production from 540 pounds to 780 pounds per day. This new level of productions can create a higher profit margin. It also can be seen as an advantage for economies of scale, which in turn will maximize cost. MMC must also realize some of the disadvantages associated with this new roaster. This includes a product surplus if demand doesn’t meet supply, creating a higher inventory …show more content…
Advantages involved with pursuing this venture include a decrease in shipping costs since the retailer they distribute to will be in charge of delivering the product to the consumers, higher inventory turnover, and MMC will be a brand consumers associate with high quality and praise because of their location within respectable coffee shops. Since they are new within the coffee industry, the negotiations process may become a disadvantage for them as buyers may attempt to control the entire process, causing MMC to lose potential profits. The coffee shops have a high level of bargaining power, making it difficult to have all your needs met in the process. The costs associated with these negotiations can become significant and make possible deals not as profitable as simply keeping the business within their own location. Conclusion The greatest, most efficient option for MMC is to utilize is the second alternative; purchasing a new coffee roaster. The higher level of productivity allows them to meet all the demands they receive from their customers, increasing overall income. Weighing the advantages and disadvantages of all three alternatives, this offers MMC the greatest opportunity to succeed in reaching their go and purchasing the ranch. The increase in production also benefits the Monks by making their time of devotion not such a burden on the business. A new
The founders of Keurig Inc. created the company to develop an innovative technique which allows customers to brew one perfect cup of gourmet coffee at a time. In this case, the CEO Nick Lazaris along with the other leaders of Keurig Inc. must determine how to successfully enter the at-home-market for use at customers’ homes, while maintaining a healthy relationship with Green Mountain Coffee Roasters, Inc. (GMCR) and Van Houtte. GMCR and Van Houtte are two of the company’s main roaster partners that own a 70% stake in Keurig, so they want the business to succeed but are a little apprehensive about the company’s marketing and pricing strategies.
Ideally, you would like to be in a market where there are few substitutes for the product or service you offer. It is true that a potential customer can ultimately make their own sandwich or cup of coffee. Yet do these customers have the time and resources to do it? Most likely this will not be the case. The Café can reduce the threat of substitute products by lowering its switching costs. Customers may be more reluctant to switch to a different product if the competitors sandwiches are not as fresh or homemade. Customers place a higher value on fresh, homemade breads and ingredients.
Gather as much data and facts as you can on the industry and coffee market so that you can consider every option when creating the strategy.
The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a Light version of the beer. This paper will evaluate the following:
Tim’s Coffee Shoppe is a well established business that has been running as a sole proprietorship for over 30 years. The business needs to improve on its management strategy in order to perform optimally in its present environment. The purpose of this paper is to provide the owner Tim with suggested improvements on managing the human as well as financial resources of the coffee shop so as to remain competitive and increase profits. The Coffee house is conveniently located close to several metro stations, ensuring a steady flow of traffic. It is also situated near a University, presenting the business with a steady clientele of college students. The business is facing stiff competition from Queequeg’s coffee with 7 shops located near Tim’s. However, the restaurant seems able to hold on to its market share judging from the reported sales revenue of $ 400,000, and increasing sales. The Shoppe recently underwent a remodeling of its interiors and exteriors, and has purchased several new equipment including computers and a freezer. Tim’s is however facing challenges in staff management.
The work ethic behind SpinCo has translated the company into number one. Our staff cannot be over looked because of the money being stacked up. We pride ourselves on working the office job around the clock. In order for Spin Co. to keep the pace running we must make sure our staff are properly vet throughout the day. Being the coffee lovers that they are, management must ensure our staff have a constant flow of coffee running through their veins. I have come with a plan to make sure our staff remain energized from 8-4 everyday. This will ensure a solid foothold in the market, an elevation on top of the competition, and sustain profitability at an accelerating pace. Since coffee bags don’t work anymore, I have done extensive research out there. On the internet, there is an endless list of coffee machines for sale. I have come up with three choices to report to management. The prince range is well spread in order for management to find the best fit. An overview for each machine is outlined below, followed by their technical features.
Finally, this report will identify recomendations for Starbucks to minimze future loss and to compete with major competitors like McCafe and Gloria Jeans Coffee.
One of the biggest spiritual reforms was the development of monasteries. Before this time monasteries were a place for social revolutionaries and rejects, but St. Benedict set up a code of values for these monasteries that emphasized such values as prayer, poverty, obedience and chastity. Therefore, monasteries became an acceptable way to show devotion to God and the church.
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Deep within the trees little hooded men walk along a path to meditate and pray dressed in brown robes tied with nautical rope. They dwell in silence and live a life of celibacy. This is what most of think of when we hear the word monk. Throughout the years, monks have always been people of intrigue. They live a different lifestyle than most. They live a life of seclusion far from the mores of modern society, which often makes people ponder who these people really are and why they choose to participate in such a foreign religious movement. This paper will attempt to unravel the mysteries of this peculiar movement of by researching it's origin, the true meaning of a silent lives, and how key leaders have helped to develop it one of the most popular movements in the history of Christianity. A movement called Monasticism.
The differences between the laity and monastic worshippers within Buddhist tradition are distinguished by the extent to which these two groups are willing to follow the middle-way as taught by Buddha. Typically, in order to have a functional Buddhist society, there must be the devout, and those who support the devout, giving aid in the form of food, monies, shelter, transportation, etc. The devout who sacrifice the purity of a true monastic lifestyle in order to support the community (who in turn are the recipients of merit or punya; a bank of ‘good’ actions tied to ‘good’ karma) (Gethin 101), from the monastic worshippers, are called the laity; upasakas (men laity) and upasikas (women laity). The monastics, or Bhikkhus (monks) and Bhikkhunis (nuns) are responsible for accepting the devotion shown by the laity, reciprocally, the laity are obliged to maintain devotion for “in order to be free from guilt […] the bases of a clear conscience [is] generosity and good conduct” (Ibid 83) . Good conduct is the realization and active partaking of the “eight significant dimensions [the Noble Eight-fold Path] of one’s behavior” (Ibid 82), which constitute right (in all actions of) understanding, thought, speech, action, livelihood, effort, mindfulness, and concentration (although not limited to, rather expanded upon realization). The importance of a laities duty within society is to support, through their livelihood, the only traditional Buddhist teaching available to them (Ibid 92). In order to adapt a Buddhist ideology, some conducts were left out of lay worship to support a less strenuous spiritual life (putting the emphasis on merit earned) in pursuit of maintaining a functional community. The purpose, to establish the five lay percepts ...
Ohori is a smaller corporation with a semi-varied product line, so they classified into the job shop category of the process matrix. Ohori sells ten different grinds ranging from percolator to Turkish style, which requires different variations of the grinding, refining, and roasting process. These variations in the inputs of the process yield different outputs in terms of the flavor and richness of the coffee. Folgers, by comparison, sells its coffee as a single grind type, with variations on its blends. This puts them into the project process category in the process matrix. Some standard options are offered, but the range of choices is limited and determined by marketing in advance of the customer’s order.
We know that it was going to be expensive to produce the product but we are confident that no matter the cost of production, our sales would greatly succeed the cost. The cost of producing a 5 oz. can was about 75 to 80 cents if they can produce 100,000 per month. If we were to produce 50,000 cans per month, that cost would rise by 5 to 10 cents per can. A 10 oz. can would cost about 25% more than a 5 oz. can would to produce. With those numbers, 100,000 5 oz. cans would cost us about $900,000-$960,000 per year to produce. 50,000 5 oz. cans would cost us $750,000. 100,000 10 oz. cans would cost us $1.125M-$1.2M a year...
This Marketing report comprises of information regarding Coffee Bean and Tea Leaf, a renowned coffee retailer founded in the US. This report begins with an introduction of the company that discuss the origin and elements that this report focuses on, then followed by the vision, mission and values of the coffee retailer for the coming years. Then, it discusses the situational audit of the company where in it provides information about the internal analysis using the strengths and weaknesses of the company. The external analysis continues in the form of a PESTEL analysis which focuses on the factors that affect Coffee Bean and Tea Leaf course of business. A further analysis will take the form of Porter analysis that defines the competition the
In terms of machinery or technological suppliers, suppliers to the restaurant industry enjoy moderate power, as suppliers are few. This applies to suppliers of coffee, latte and espresso machinery as well due to the small number of organizations servicing the industry. Due to their success in differentiating themselves as providers of premium coffee, Starbucks faces little bargaining power from their customers around the globe. However, a lesson from their entry into the Chinese market has been that an organization needs to clearly understand their target consumers and price their products accordingly to avoid demand challenges.