My Stakeholders In The Ford Pinto Case

As the ford ECO one of my main responsibility is make money for my stockholder while following the legal and ethical custom of the industry. My stakeholder in the ford pinto are investor who want to see return on their investment which means the company have to produce a greater profit every year. In the situation of the ford pinto case as the ECO I would have done the same thing that ford at the time which is keep the flaw in the design. The stats in the Fatalities report, showed the flew in the design could cause death but it will be a very low percent of death. allowing the engineers to redesign will delay the roll out of the product which and the redesign cost will be expensive. Although it seems sample to redesign. For example, we could

have added a metal plate or put the gas tank in an area. My primary responsibility as ECO is to create profit and limit cost. keeping the flaw in the design will be a risk that I will take in order to achieve my primary goal. Several elements suggest that Ford’s ECO was negligent and violated its code of ethics, but ford followed the legal and ethical custom at the time. The Ford Pinto cost $2000 and making changes would increase its price which would have made it less attractive to small car buyers. Many people can claim that as ford CEO I still have a responsibility to protect the lives of people who uses our cars. This means company should be criminally liable for deaths even though indirectly. the decisions made by the COE seems to put profits before human lives, but Human lives are measured by rules and guidelines that set the price of a life in a certain industry.