Mountain Dew Rhetorical Analysis

Assignment 1: Rhetorical Analysis of An Advertisement (Mountain Dew Kickstart) Brayton Loots University of Iowa RHET 1030:0— (0058) Rhetoric/Business Rhetoric Instructor Justin Cox 11 September 2024

Introduction The advertisement that I chose to analyze is the Puppy Monkey Baby ad made by Mountain Dew. This advertisement was aired during the 2016 Super Bowl game where it caught the eyes of millions of Americans and people around the world. The reason I decided to write about this ad is because when I think of a funny, entertaining, and overall good advertisement, this is the first one that really comes to mind. I can also guarantee that many of the people who watched this game between the Panthers and the Broncos would also agree with this point.

Puppy Monkey Baby ad

From 1940-1980 there was only one kind of Mountain Dew, but then in 1981 a new variety was released. Mountain Dew Red was introduced then, and later became Mountain Dew Code Red in 2001 (Citation). Since then, Mountain Dew has concocted many different flavors and varieties of the drink that was first founded over 80 years ago. The Mountain Dew brand is owned by an even larger business in the soda industry known as PepsiCo. Mountain Dew has managed to hold a solid public reputation, as it is an extremely popular drink around the world. It is a brand that is commonly associated with things such as extreme sports, gaming culture, and adventure. It has a very sweet and bold flavor, along with caffeine for an energy boost (Citation). The main purpose of this specific ad was to promote their new drink Mountain Dew Kickstart, and an ad during the Super Bowl was the perfect opportunity to do so. This ad is different from other advertisements from the brand specifically because it promotes Kickstart, rather than its more