Illusion and Reality: A Study on Montana Meth Ads

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(SOAPSTONE) The Montana Meth Project puts out ads called "Meth, Not Even Once" campaigning awareness for the growing problem that is meth addiction. Many of which feature a character, an addict, telling a seemingly harmless story, but the videos that go alongside it depict much harsher realities. In this particular ad, the narrator is a girlfriend telling the viewer about her boyfriend who, in the video, is quite less than she chalks him up to be. Her calm words contradict the dark and disturbing situation shown in the footage. The girlfriend's word choice and tone of voice give off a teenage vibe as she uses "like" in one of her statements. Judging by her diction, and age of the two characters, the target audiences are teenagers and young adults, whom may relate to the …show more content…

The prostitution in which she participates doesn't seem consensual or even safe, never mind legal. What she says about her boyfriend contradicts everything he seems to be doing for her. As a teenager, she's hardly experienced in romance and relationships and is loyal to her boyfriend regardless of the actions he takes in spite of his addiction. The goal of the project is to promote awareness about meth addiction. Each ad shows the harsh reality that comes with addiction that many people may overlook. They want you think twice about the life you may enter before experimenting with drugs. But this ad touches on another important subject, rather it was intended or not. Who would ever talk so lovingly about the person who made them sell sex for drug money. She states, "He takes care of me" which he doesn't seem to doing much of since his priority is the drugs he's obtained. These are textbook examples of abuse. Drug abuse and relationship abuse often come hand in hand. The growing problem with relationship abuse can be equally concerning to the growing problem with meth

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