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Introduction of hersheys company
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The addicting, tantalizing, bittersweet, comforting, delicious, delightful, desirable, luxurious, satisfying, sweet, deep brown chocolate. Although chocolate dates back to 1900 B.C. though to be a gift from the god of wisdom, Quetzalcoatl. We will just skim the top by looking at the famous highly favored Hershey’s chocolate. Even though Milton Hershey did not invent chocolate or different flavors his company is one of the oh-so famous for the chocolate bars, kisses and much more delectable chocolaty treats. So here is how Milton Snavely Hershey invented his famous company, to the different kinds of chocolaty treats that are offered, and even though logos have nothing to really do with chocolate it had a big impact on what people bought. And …show more content…
Milton Hershey built up his empire it's time to go over the Types that he in a way created or made better and the chocolate bar is the best example of one just think of the many different types of chocolate bars. And so when he first saw a chocolate machine “He found it at the Columbian Exposition where, in 1893, he had the chance to see a complete chocolate manufacturing operation in action. There, he arranged to purchase the entire assembly and had it shipped to Lancaster as soon as the Exposition closed. Upon arrival, the equipment was set up in a wing of the caramel factory. It was here that Hershey first experimented with the chocolate-making process. He established the Hershey Chocolate Company and soon began marketing baking chocolate, cocoa and sweet chocolate products in a variety of shapes and sizes. Milton Hershey's greatest contribution to the food industry was in the manufacture of milk chocolate. He was not, of course, the first to make it. The Swiss began manufacturing milk chocolate as a luxury item in 1876. But Milton Hershey was the first to make it commercially, with mass production techniques, and using fresh milk.” (A Sweet to Eat - Hershey's Chocolate)Nobody told Mr. Hershey how to make milk chocolate. So he found out the hard way. As that cacao is an oily type and milk was a watery he often ended up with the cacao and milk separating ad dose most oil and water dose. And a big mess. When he finally figured it out he was a huge …show more content…
There are candies that are not chocolate as well such as Allan Candy, which are gummies and jujubes, that are advertised to: add fun to your day by way of your taste buds (Product), Jolly Rancher hard tack candy that was originally started in 1949 in Colorado by Bill and Dorothy Harmsen, known best for their strong fruit flavors; Twizzlers, are also known for their fruity flavors this licorice also boast the anis or black licorice flavor as well as a chocolate one it “ is the Twist You Can?t Resist…”(Product). Another candy is, Pelon Pelo Rico a south of the border treat that is both sweet and sour lime with an extra spicy twist, on the subject of Central and South America, Dagoba is a brand under Hershey’s that in 2001 “began making organic chocolate, doing so in ways that honored a legacy dating back to ancient Aztec and Mayan traditions”(Product), while these chocolates are exotic, Scharffen Berger goes farther. Founded in by two men Robert Steinberg and John Scharffenberger,one a winemaker. Their “chocolate Maker travels the world to source the finest cacao from small sustainable farms” not only finding exotic cocoas but also helping the small villages much in the spirit of Milton Hershey himself. On the health nut side they have the Brookside developed technology to create soft,
Zak, L. (2009, 04). Not all's fair in love of chocolate. Food Magazine, Retrieved from http://search.proquest.com/docview/198287549?accountid=12964
“His decision to focus on the production of the Hershey milk chocolate bar is now hailed as one of the most important decisions in the history of American business” (Milton Hershey 1). Certain aspects of Milton Hershey’s life are impossible to not take notice of. A simple chocolate bar completely changed the world of business, Milton S. Hershey impacted the world in a huge way.
Before Milton Hershey had a world wide known chocolate business, he had a small, not so well known caramel business. Milton Hershey began his chocolate making business in 1893, when his father and him traveled to Chicago to attend a big job fair (Tarshis 14), but it wasn’t until 1900 when Hershey succeed in making the first milk chocolate candy bar (The Hershey Company). Hershey attended an exhibit hall of new and amazing inventions around the world at the fair in Chicago. As Hershey walked into the exhibit hall, he was struck by a delectable smell (Tarshis 14). “Hershey was already a leading candy maker. He had created the largest caramel factory in the country, but he became convinced that the future of his business would be chocolate. At the fair in Chicago, Hershey Bought chocolate-making equipment. He had it shipped back to his caramel factory in Pennsylvania. Then he hired two chocolate makers. Soon the company was churning out chocolate candies in more than 100 shapes” (Tarshis 15).
The videos provided for this subject builds a great understanding on what happens behind the scenes and how the production cycle of chocolates turns deadly for few. The chocolate industry is being accused having legit involvement in human trafficking. The dark side of chocolate is all about big industries getting their coco from South America and Africa industries. However, it is an indirect involvement of Hersheys and all other gigantic brands in trafficking (Child Slavery and the Chocolate Factory, 2007).
Milton Hershey is best known for being the creator of Hershey’s chocolate. However, he has accomplished more than concocting caramels and candies. Mr. Hershey was a philanthropist, someone who has an aspiration to aid people and end social problems. They do so by donating large amounts of their personal fortune to help people or things, somewhat like a charity, but the purpose is for it to last a long time rather than just for a while. Likewise, Milton Hershey was a caring man who sought to make life better for people, whether they be man, woman, or child.
Chocolate or cacao was first discovered by the Europeans as a New World plant, as the seed of the tropical Theobroma cacao tree. In Latin, Theobroma literally means: “food of the Gods” (Bugbee, Cacao and Chocolate: A Short History of Their Production and Use). Originally found and cultivated in Mexico, Central America and Northern South America, its earliest documented use is around 1100 BC. The majority of the Mesoamerican people made chocolate beverages, including the Aztecs, who made it into a beverage known as xocolātl, a Nahuatl word meaning “bitter water” (Grivetti; Howard-Yana, Chocolate: History, Culture, and Heritage). It was also a beverage in Mayan tradition that served a function as a ceremonial item. The cacao plant is g...
Milton Hershey was not the type of person that anyone would have viewed as a leader, or shrewd businessman. Being born into a rather poor lower class family, he was not very well educated. The one thing that we do know for sure though, is that leaders are not born, they are made. This is exactly the case of Milton Hershey, and because of his undying determination to succeed, he became one of the greatest success stories of all time.
University of North Carolina, 2010. Web. 16 Oct. 2013. <http://www.learnnc.org/lp/pages/1866> Coe, Sophie D., and Michael D. Coe. The True History of Chocolate.
Cadbury must be able to create or revise a marketing mix that would keep a strong stand in the market against the big competition from Nestle and Hershey who both have very successful campaigns for their chocolate products.
...terized as the “Henry Ford of Chocolate Makers.” With the help from his aunt, he established his own candy business in Philadelphia in 1876, he was merely 19. He mainly produced caramel confections, which he ended up selling for one million dollars after a trip to the chocolate centers of Europe. With the money, Hershey bought a farm in Derry Township, Pennsylvania, and built his chocolate factory. This became the nucleus of “Hershey, the Chocolate Town.”
Hershey’s takes advantage of many different types of advertising. Television commercials and ads are very common. Sponsorships is also another very common way Hershey advertises. Hershey sponsors everything from ice skating shows, to racecars. The Hershey Food Corporation is very competitive so they need this type of advertising. However, the only other major corporation to compete with is Mars. The chocolate industry is diffidently not pure competition. Mars and Hershey’s form an oligopoly. Hershey’s has so many different kind of products that they have a lot of competition. The company has branched out to where they’re not only competing against other chocolates but also for fruit candies, and baking chocolate and chocolate drinks as well. The fact that so many products are offered, extends the corporation to different divisions. Mexico and Canada have manufacturing plants. Seventeen manufacturing plants include Hershey, Pa (Hershey plant, Reese plant, West Hershey plant0, Hazleton, PA, Lancaster, PA, Memphis, Tenn., Naugatuck, Conn., New Brunswick, NJ, Oakedale, CA, Palmyra, PA, Reading, PA, Robinson, Ill., Stuarts Draft, VA, Wheatridge, CO, Dartmouth, Nova Scotia, Montreal, Quebec, Smiths Falls, Ontario, and Guadalajara, Mexico.
So as your "Trick or Treating" or just having a simple snack of chocolate, remember how the simple bar got there through a complex serious of processes.
Chocolate is a sweet food preparation made of cacao seeds in various forms and flavors. It has large application in the food industry and can be consumed either as a final product or as a flavoring ingredient for a great variety of sweet foods. Its primary ingredient – cacao, is cultivated by many cultures in Mexico and Central America as well as in some countries in West Africa, such as Cote d’Ivoire.
Have you ever wondered who invented the delectable Hershey’s milk chocolate? Well, Milton Hershey was the inventor of Hershey’s milk chocolate and he actually failed a few times before making his well known Hershey’s chocolate bar. So here is information about his early life, first candy business, and his success that you might not of known and might find interesting.
"Food: The History of Chocolate." Birmingham Post 11 Dec. 2004, First ed., Features sec.: 46. Print