Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Impact of digital technology in entertainment industries
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Microsoft targets numerous segments of the population of many countries through advertisements of its Xbox. Microsoft, one of the most successful companies in the world, is using its innovations to take over the machine gaming market. Sony and Nintendo have been the gaming powerhouses for many years now, but are now starting to become overshadowed by the success of Microsoft’s Xbox. As long as gaming machines have been available, teenage boys have been the targets of the companies. One new strategy that Microsoft is using is the targeting of all ages and both sexes of consumers. While other companies continue to stay in the young kids and teenage market, Xbox is revolutionizing the target market of gaming systems.
Microsoft is in the process of producing games aimed at young and teenage girls as well as male and female adults. Microsoft is planning to have all types of games available for the Xbox as they are for the computer. As any computer owner knows, a game of any genre can be purchased for the computer. There are tens of thousands of games available for people of all different ages, races, and sexes who all have different interests. Microsoft, unlike the other gaming machine companies, has experience with producing software of this caliber, and is completely prepared for the innovations. With the vast amounts of funds that Microsoft has available, these goals are in no way out of reach.
There are already abo...
The following paper analyzes the initial release of Microsoft's XBOX 360 gaming system release into the United States and the changes that occurred with the supply, demand and pricing of the product in the months following its release. The social science of economics tells us that supply, demand and price are closely related to one another and have a significant on how much of a particular good is purchased and the rate at which it is purchased by consumers. The XBOX 360 phenomenon is a solid example of the impact that changes in supply, demand and price have on the marketplace and the rate at which goods are purchased.
XBox Live is an online service with over 40 million users worldwide. It was released in January 10,2012. Online gaming on Xbox one first started on November 15,2002. “Xbox Live, the Xbox’s online gaming network, debuted in 2002 and allowed players to compete against one another over the Internet.” (www.britannica.com) Many people all around the world connect and play games on XBox Live. Some people also call XBox Live ‘a social media’ because not everybody who play XBox Live are gamers. Some people play XBox to get connected with others around the world. It is still active and continues to be a played by gamers.
Back in the day, gamers would use dials and keyboards to move simple two-dimensional shapes across a tiny pixelated screen. Since then, forty years later, friends and family are able to play together in ultra realistic virtual realities. Games are no longer only played by geeky teenage boys spending the day at an arcade. Video games are now for men, women, boys, and girls of all ages. According to a survey taken by 23 participants at McHenry County College on April 22 2014, 96% of them have played video games before, 61% play video games weekly, and 9 of the 16 women surveyed currently play video games. These results show that not only are video games extremely prevalent in modern day life, contrary to popular belief, a good portion of women play them as well. Many different types of personalities play video games as well. Video games are no longer an activity only desired by introverts. Not since the internet has allowe...
Do you or any of your friends play video games on a console? If you ask gamers the question, “gaming console you like the most?” they will probably say Xbox One or PlayStation 4. Xbox and PlayStation are known as the most popular gaming consoles of all the time. These two consoles have been competing for a very long time for the throne of the best game console since 2001 until now. In this article, we are going to find out which console has the best advertisement, We are going to determine this not by the console’s hardware, not by its cool features, and not by what exclusive games they have. It is because to grade the games and features are good or bad is kind of difficult because everyone can has different games
The history of video games began in early 1950s, and it continued in development until today. video games gained popularity as movies and T.V shows, and like movies which producers focus on the story plot, each character role, and the way they are being represented, videogames have the same concerns, especially character 's role and, representation, because most of players will not care about the game’s story, they just want to have fun playing the game, but the player will play as a character, or meet other characters from various gender, and that what make game designers care about the gender and, characters representation. and by the way of presenting gender, it will control the number of players of both genders, because it could connect to their life. games industry made researches about what both genders want in their game,
In the console-gaming world people know Sony and Nintendo. Microsoft may be the largest and richest software company in the world, but it’s unknown when it comes to console gaming. Microsoft is counting on the Xbox to change that perception. Gamers may not be willing to take a chance with the Microsoft Xbox, even if it is far superior to any console ever made. Nintendo Gamecube is nothing if charismatic. Nintendo’s new machine is half the size of any other console and looks like a toy with its brightly colored plastic shell and handle. It’s destined to be home of such popular games as Mario, Donkey Kong, Pikachu, and Kirby. Nintendo Gamecube seems mismatched as it goes up against the Microsoft Xbox and the Sony Playstation 2 (a multimedia mayhem that Sony says it’s supposed to be “The Future Of Entertainment”). All this makes you think; what makes Nintendo believe it can possibly go up against the ultra-sophisticated Xbox.
Key Changes in the Video Game Industry The first wave of home video games was launched nearly 30 years ago. By the early 1980s, this electronic entertainment medium had emerged as a cultural phenomenon, thanks to classics such as Asteroids, Centipede, Donkey Kong, and Pac-Man. The world of video games has, of course, changed drastically since then. For starters, Microsoft, Nintendo, and Sony are now the key players in the console industry, having replaced Atari, Coleco, and Mattel for those top spots. Advances in technology are making game worlds more realistic and interactive than ever before.
The case study highlighted that the new game Wii introduced by the company had the ability to attract individuals considered non-gamers or casual gamers. The Wii was not as powerful or technologically advanced as the Xbox 360 and the PS3, but its success lies in its ability to provide a new means of playing video games. The innovative design of the Wii’s controller, which had built in motion sensors, created a whole new gaming experience for users - on...
While the Nintendo name is most closely associated with a video game platform (the NES), the company's real focus has always been the games rather than the platform. Herein lies the true distinction between Nintendo and its two larger rivals. Nintendo seeks to make good games. Microsoft and Sony seek to control a distribution channel.
Video games started as arcade machines with simple graphics and even simpler stories, soon evolving into home gaming with The Magnavox Odyssey, the world’s first home-gaming console. It invaded living rooms in 1972, selling 300,000 units. Since then there has been many consoles and games released, some have been huge commercial successes which
... for Xbox and therefore, Flextronics can modify their production schedule to meet those demands in the same real-time as well. The communication makes sure that the entire process is closely monitored by both sides so there is tighter coordination and efficiency to minimize inventory, avoid shortages and develop a balance between the supply and its demand.
Video games have come a long way. They have evolved from the simple game of Pong into a complex, multi-platform, multi-genre, multi-billion dollar industry.
Gaming has long been considered a male-dominated activity. There have been numerous scientific studies conducted to analyze the impact video games have on an individual and vice versa, however one of the most common discussions concerning the gaming community is sexism. With today’s growing audience and the popularity of smart phone gaming, it is a mystery as to why gaming has managed to keep its male-minded stereotypes. Most games reflect the sexist gender roles imposed upon gamers by society, however today’s response is a heated protest, some more dramatic than others. Most gamers are demanding more female protagonists, and developers are listening, but it’s a slow climb to equality in the world of pixels and fantasy. Let us discuss the surrounding influences of the video game community, some setbacks and remarkable breakthroughs in diversifying, and the ways gamers shape the games they play.
The video game industry, also known as the interactive entertainment, is the development, marketing, and selling of video games to millions of people worldwide. The video game industry is one of the fastest growing industries in the U.S. economy. Today, players of all backgrounds and ages enjoy playing video games. According to Michael Gallagher’s book, there are around 155 million Americans that play video games. There is an average of two gamers in each game-playing U.S. household and the average game player age is around thirty five years old. In addition, there is 56 percent that are male and 44 percent that are female. Surprisingly, women whose age are from 18 years or older represent a significantly greater portion
The playing of online games impacts teenage gamers socially, educationally, ethically and psychologically on teenagers. This issue involves numerous stake holders. They are mainly teenagers, parents, friends, policeman, and the game company.