Mexicana Stereotypes

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As of today, modern society contains an abundant amount of information about Chicana/Latina demeanor. Information seeps out of commercial ads, TV Shows, movies and the like. Many sources, such as these, attempt to sell a specific product and end up also selling information about, the way Latinas supposedly carry themselves in society, now and in the past, their supposed usual and most dominant characteristics and where they come from. This information is infested with mere stereotypes and is not in any way factual, and most importantly it gives, usually negative, meaning to Chicana and Latinas in the dominant society. However, these stereotypes come about so often, through Television, and other forms of media that that have significantly illustrated Latinas, to the entire world, to be a completely different product then what they actually are or can be. Not only does the portrayal of Latinas through media create false images it reproduces these images greatly, causing them to be …show more content…

There is a scene in the ad in which a group of children of all ages chase Jennifer Lopez down the street while she drives. As stated earlier, several young children also rush to greet her at the end of one scene. It may not seem extremely evident at first but there seems to be correlation between the fact that the people chasing her are mostly children and the fact that she is a Latina woman, who seems to almost be attracting them. This factor of the ad could be related to the misconception about Latinas being hypersexual and highly fertile. It might be possible that if the ad portrayed a Latino male driving the car there might be less children running after him, or running to hug him at the end of the advertisement. Jennifer Lopez being a Latina woman may symbolize motherhood and fertility which are factors that are often used to identify Latina and Chicana

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