Menudo, LLC: Executive Summary

TABLE OF CONTENTS

I. EXECUTIVE SUMMARY

II. MISSION STATEMENT

III. STRATEGY

IV. DETAILED DESCRIPTION OF PRODUCT

V. QUALITY MANAGEMENT

VI. FORECASTING

VII. OPERATION PLANNING

VIII. LOCATION

IX. MANUFACTURING PROCESS

X. FACILITY LAYOUT

XI. JUST IN TIME

XII. REFERENCES

EXECUTIVE SUMMARY

“Magically Mine” Menudo, LLC is a small, food service business whose primary objective is to produce and distribute mouth-watering bowls of menudo, a traditional Mexican soup. The establishment will be located in a commercial neighborhood in the north part of the city of Laredo, where retail and office commercial business are prevalent. The company will strive to establish and grow its consumer base by offering dine-in, pick-up, and delivery services

MISSION STATMENT

“Magically Mine” Menudo’s mission is to bring the best-tasting menudo at affordable prices to consumers, using only the freshest quality ingredients. Our product will exceed our customers’ expectations in terms of service and flavor, while maintaining a clean and pleasant establishment that surpasses all governmental regulations.

STRATEGY

Our strategy will be to market our product by advertising in all available channels, including television, radio, print ads, social media, and others. Menudo is a popular food item among the Hispanic community, and recipes to produce this delicious soup vary greatly. Therefore, we will strive to make our version the best-tasting one, to gain and retain more than a fair share of the market. An aggressive marketing campaign will usher in customers, while a high standard of customer service will build up rapport to enhance our ability to target new customers via referrals. Participation in community events will also be key to establishing our brand with the

Menudo is labor-intensive and usually takes about 5 to 7 hours to make. In Mexican culture, menudo is often considered a remedy for a hangover.

There are a number of recipe variations of menudo, depending on location.

QUALITY MANAGEMENT

“Magically Mine” Menudo projects to grow its presence after being introduced in the market. In an effort to meet varying customer demands, our company will plan to introduce new products to accompany and complement our great-tasting menudo. In addition to new products, “Magically Mine” Menudo will also offer flavor variations of our menudo recipe to cater to our customers’ different tastes.

Our products can be enjoyed by customers of all ages, from children to the elderly. It is our goal to provide great-tasting menudo for the entire family to enjoy during social and family functions.

FORECASTING

As our company’s brand increases its market share, our supply chain management and demand forecasting mechanisms will need to vastly improve to keep up with customer demand.

“Magically Mine” Menudo 32 oz.

Forecasting Demand by bowls (in thousands) using the simple moving average