Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The social aspects of sports
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: The social aspects of sports
Mega events are short-lived collective-usually cultural-actions that have long-lived pre- and post-event social dimensions, impacts and effects, which include world expos, Live Aid concerts, Earth Summits, Olympic Games, World Cups, bring together various signifiers of an emergent global order (Roche, 2003). Mega events such as the Olympic Games and FIFA World Cup are also known as mega sport events. Mega sport events are seen to have the ability to produce a wide range of significant economic and social benefits for communities and regions, which they could help increase the opportunities for new expenditure within a host region by attracting visitors to the region (Getz, 1994).
For host cities, the mega sport events bring them opportunity to advertise themselves globally, leverage business opportunities in new investment, on-sell event management knowledge, enhance the tourist industry of the host country, and boost citizen morale and pride, which are factors that can motivate both corporate involvement and public support (Barney, Wenn, & Martyn, 2002). Besides providing opportuni...
Brazil is bound to host in a two-year span the largest sport events in the World, The 2014 Soccer World Cup and The Olympic games in 2016. The country will attract a lot of investors looking for some brand exposure since the whole world will have their eyes turned to this tropical country. These events present opportunities for Brazil to benefit from tourism and prove to the world that it is ready to take its place as an important piece of global governance. Although Brazil has a flourishing economy, it still has many characteristics of a third world country. Social issues remain present in the country’s politics. There are several concerns regarding the capability of an emerging country to host events with that stature.
Close, Paul, David Askew, and Xin Xu. The Beijing Olympics the Political Economy of a Sporting Mega-event.. Hoboken: Taylor & Francis, 2006.. 34-35
Sporting is one of the universal activities that brings people from different backgrounds together and is viewed as an income generating activity that creates revenue for the participants as well as the location where the activities are held. The NCAA Final Four Basketball Tournament is one of the most anticipated sporting events in the US that attracts a high number of fans in the cities where it is held. Before the Final Four is held in given location, it is imperative for the organizers to have a detailed understanding of the venue so that they can introduce marketing strategies that are in line with the demands of the fans (Snipes & Ingram, 2007). The host committee is charged with the responsibility to come introduce an exhilarating experience for the locals and visitors. Owing to the interest generated
groups of people apart from others only fuel the inequality as each group fights over control of the available resources (Vahabi, 2009). As it applies to sport, conflict theory can be observed in the colossal stadiums built by society elite to house the equally expensive teams used for monetary benefit that is without equal reward (Woods, 2011). This theory is furthered by the unobtainable participation of both athletes and spectators in respect to economic and social status.
Mihai, Alexandru. “The Strategic Sports Marketing Planning Process.” Manager. Manager Journal, 2013. Web. 6 December 2013.
The Current Scale and the Economic Importance of the Sports Industry Over 100 years ago the scale of the sports industry has increased gradually. Not all sports have followed in the same path or footsteps. A slow increasing level of control has been affecting the sports industry since 1960Â’s. Mainly standardisation and commodification of sport. More money has been put into the industry equivalent with the efforts that the sports organisations have put in, to increase their potential at the professional end of the scale, and the voluntary end they remain sustainable.
From 2001 2002 there was a 23% increase in the construction of sports stadiums and arenas with costs of those facilities upwards of $7.8 billion. The growing global sport industry requires that sport facility and event management keep current of new and proven management techniques. Sport Facility Management: Organizing Events and Mitigating Risks by Ammon, Jr., Southall, and Blair, provides readers with a basic introduction to elements of facility management for the full range of sporting and entertainment events. There is a high demand for individuals who are educated and trained in facility management, event organization, and risk management and since the September 11 attacks there has been a great emphasis placed on facility and risk management. Each chapter provides theoretical foundations and practical applications for each critical phase of facility management. The authors provided photographs, case studies, and industry examples to assist the reader in gaining an overall basic, picture of the sporting event and entertainment industry today. The book provides in-depth discussions about positive advances that have made the entire experience easier and more comfortable for fans; and about the negative economic and cultural consequences for sport events after September 11 2001.
Another big change that Olympics brought to Beijing was the rapid increasing amount of tourists. According to Chen Jian, resident of the Beijing Olympic Economic Research Association, 2.5 millions domestic tourists and about 600 thousands of foreign visitors would visit Beijing during the Olympic games, with the total tourism expenditure about $4.9 billon. (Lee, 2008) Admittedly, since Beijing had been advanced the traveling environment and infrastructure constructions, it would attract more people to come and
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
The flip side of any sponsorship deal is the knowledge that the sponsoring organisation's most valuable marketing asset, its brand, is exposed to the risks that are inherent in professional sport. The key issue is the strength of the link between shocks, crises and general bad behaviour of top-profile sports people, and the image and brand equity of sponsors. In short, when the mud flies, does it stick to the brands?
After researching the impacts events have on regional development I have come to agree with the statement ‘The events industry is an effective and appropriate vehicle for facilitation of regional development’. The significance of this thesis is to critically discuss and demonstrate an understanding of the relationship between the events industry and regional development while also providing an understanding of the history of events and the increasing significance of the event industry in contemporary society. Real life examples from around the world are used to recognize and justify the event industry as part of the tourism sector and explore specific implications to event management. Various sectors of the events industry are identified and discussed to support the theoretical discussion on how the events industry is an effective and appropriate vehicle for facilitation of regional development.
One may disagree that hosting Olympics is not worthwhile as it requires a city or a country to bring out an enormous sum of money for the preparation and planning of hosting the Olympics. Zimbalist (2012, pp. 116) says that the summer Games roughly generates a total of $5-$6 billion and almost half of it belongs to the International Olympic Committee. On the other hand, the cost of the games has increased roughly
Sport has always brought people from different backgrounds, beliefs, ages and cultures together. There are the lager events, such as the world cup events and the Olympics that bring people from different parts of the world for a short period of time together all to watch a sport they love. Smaller events that occur amongst a country can bring people together despite any issues occurring in it.
Looking back in history to the 19th century Europe, colonization and global expansion created a sense of competition amongst European nations. This sparked global rivalries over territories and was a catalyst to the age of nationalism in Europe. The competition between countries venture of manifest destiny was the leading catalyst in the rise of nationalism. It is no surprise that the nationalism and competitive nature of 19th century expansionism, created a platform for the rivalry and competition in modern sports (Bottenburg). Global rivalries in sports are played out in, major events such as the world cup and the Olympics. These events bring out the die-hard and the casual fan together in a global celebration of sporting and national pride. The World Cup of soccer is a great place to begin looking at the impact modern sports have on nationalism and national identity. Every four years 32 teams from across the globe come together in celebration of the worlds most popular game, in hopes their country wins the worlds most coveted trophy. Nationalism in this tournament comes in an array of positivity and negativity. The atmosphere, colors, flags, fans cheering and chanting songs shows the role of symbolism. On the other hand, hooliganism and violence amongst fans show us the negative aspect of attaching such strong nationalistic ties to a
Many investments for infrastructure construction in the destination primarily designed for the business tourists (hotels, restaurants, transportation…) provide economic profits, and they can also be enjoyed by local residents and leisure tourists.