Mega Events In The Mega Event

2. INTRODUCTION
Mega events have grown to be an important part of global societies. This case study will examine The Economist’s Report entitled “Hosting Mega-Events: Managing Innovation in Infrastructure” (McFarlane & Freudmann 2013). Further to this, a critical analysis is conducted on the success factors, healthcare facilities and the local communities affected by mega events.
The Report defines a mega event as “a large scale-scale, multi-sector, international activity which advances universal values and contributes to the economy of the host city or region” (McFarlane & Freudmann 2013). Key words in this statement are international, universal values and economy; all align to the western words capitalism ideology. For the reason the focus

McFarlane & Freudmann (2013) state two types of infrastructure, underground infrastructure not visible to guest and visible infrastructure that visitors will see. Both are important to a mega event but both require different approaches. The legacy of an event is the key to infrastructure planning, if as mentioned if governments have clear goals for the long term, mega event can be the catalyst for bettering there nations. As stated Brazil and the city of Rio has struggled with poverty, crime and unemployment for a decade. The nation has used the Olympics’ as a way to improve infrastructure and force change. The critical success of a mega event depends on the host nation’s delivery these essential services. Muiller (2016) article “The Mega-Event Syndrome” has a more critical view on past mega events then McFarlane and Freudmann (2013). One such point Muiller (2013) makes is the Athens Olympics, in which Greece lost 3.4% of their gross domestic product the year flowing and left the nation with a legacy of unused facilities and environmental damage. Muiller (2013) outline symptoms to what he calls “Mega Event Syndrome” one of such is the uneven distribution of physical infrastructure and a misallocation of resource in local communities which influence the next point on sociocultural success factors.
c) SOCIO-CULTURAL
One of the most important critical success factors of a mega event is the local population. Often overlooked in the planning process local populations can be key to running a successful event.
The positive sociocultural impacts a mega event can have on a nation