The Literature "Media-Sport" is a term, according to Miquel de Moragas, Director of the Institute of Communication and the Centre for Olympic Studies, Autonomous University of Barcelona, was derived as a result from the relationship between media and sport. He defined it as "one of the major forms of entertainment in modern societies but, as the cultural theory has clearly shown, these forms of entertainment are also forms of production and a privileged vehicle for the broadcast of ideas about identity, social- relationships, cultural exchange, etc" (De Moragas, 1996) . In addition, "Media-Sport" has become one of the main venues to demonstrate the rituals, customs and traditions of social and cultural relationships on a worldwide scale. (De Moragas, 1996) Though there is plenty of literature available analyzing both sport and media, yet there is limited literature on the relationship between sports journalists and sports organizations. Only few scholars have shown interest in this part and it is only because they have been sports media themselves. The relationship with the media is vital, essential and fundamental to the political and cultural economy of sport. Nicholson (2007) confirms that the relationship between sport and the media since the beginning of the 21st century has become a crucial and essential marketable and profitable cultural connection for the two businesses. (Zion et al 2011) add that due to the massive increase in television audiences and revenues of advertising, sports have become of great value to the media. Moreover, through its directly buying of the sports events’ rights and world- class competitions, Media has therefore become the main sponsors and the right holders of marketing, advertising and the ... ... middle of paper ... ..., there is a ‘symbiotic’ relationship between sports media and sports organizations. But, this relationship is tensed, sensitive and edgy and therefore, the expected ‘mutual benefit’ is not fully achieved. Thus, one needs to understand what have come between these two sides that drove them apart. In other words, what were the reasons that created such a gap between both sides and how could this study help mend the cracks that are marring the Media-Sport relationship? Accordingly, this paper intends to delve into understanding more about the relationship between sports organizations and media. It will also evaluate the efficiency, competence and level performance of the already existing media departments and find out why they are not functioning well and find out why some sports organizations do not have their own media departments to deal with sports journalists.
This is a case study on the impact that the media has on People of color in sports. This cases study will show the central issue, what 's at stake, who 's involved and their point of view, actions or consideration to address this issue, the efforts to address issue working and why or why not these efforts working.
Sports have undoubtedly had a global impact on culture. From ordinary, popular sports such as running to more blatantly bizarre and obscure activities such as extreme ironing, the world-wide appeal of athletic activities in society has led to their integration in a variety of cultural outlets such as television, social media, journalism, and film. Extending from this desire for athletic competition is the equally ravenous appetite for talented athletes who ultimately transform the sports in which they play. One particular form of communicative media, classical literature, has largely been influenced by society’s desire for the epic athlete, enabling a spectrum of authors from Plato to Hemingway to cater to this audience. Transcending the multitude
Media: are the main sources of news, entertainment and promotional messages. For example: television, newspapers magazines and radio.
Huffman, S., Tuggle, C. & Rosengard, D.S. . How Does Campus Media Cover Sports? The Gender-Equity Issue, One Generation Later. Mass Communication & Society, 2004, 7(4), 47589. Min Soo, K. Steven, M. & Co. Acceptability and Ethics of Product Placement in Sport Video Games.
Rowe, David. Critical Readings: Sport, Culture and the Media. Open University Press: England, 2004. (pp. 210- 228)
Lenskyj, H. (1998). 'Inside Sport' or 'on the margins'?: Australian women and the sport media. International Review For The Sociology Of Sport, 33(1), 19-34. doi:10.1177/101269098033001002
...ooky. "Gender in Televised Sports: News and Highlights Shows, 1989-2000." Sociology of Sport Journal 27.2 (2010): 139-59. SocINDEX with Full Text. Web. 16 July 2014.
Stold, G. C., Branvold, S. E., & Dittmore, S. W. (2012). Sport public relations: Managing
(2013) found that media accounts accredited an athlete’s decision to retire as a failure to fulfill his or her natural obligation. In addition, when athletes decided to return to elite competition, media depictions of that decision referred to it as natural and expectable (Cosh et al., 2013). This study demonstrated that the media has an influence on perceived athletic identity of athletes. This influence is likely to increase significantly moving forward for multiple reasons. For example, athletes’ increased use of social media is subjected to scrutiny by the media simply because they have access to it. With more insight into the lives of these athletes, the media will increase the stories and articles because the social media provides them with the means to do so. Therefore, Cosh et al. (2013) suggested that athletes should utilize narrative therapy during their transition out of sport, as it may assist in the exploration and generation of new
Traditional media such as newspapers served as the main medium for sports fans to receive information about their favorite athletes and sports teams. Newspapers
influence of mass media on sport : Influences of Mass Media in Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays.
There are many contradictory arguments about cross-media ownership. Some people said it is an effective way to manage media company. Also, some people argue that a media company can offer high quality information and product since they have broad network and huge capital. This information and product cannot be made with small capital. However, there are concerns that media concentration affects our society negatively.
This method helps both the media company and sports event gain more viewers and increases revenue through sponsorship. Media coverage of sports can also serve as a learning tool for those who watch, as they will learn the rules of the game. The younger generation benefits from the role models that they follow through how the media covers them. Media coverage can also serve as a learning technique for professional players of the leagues as it can help their performance for the next game. The media does keep you informed about news you normally wouldn’t know about until the game has started such as if a player will play or not. This also affects your fantasy teams. From a business standpoint the media delivers far more then anyone could have imagined, which is valuable when it comes to whom they are sponsoring.
This chapter provides background information on the research topic. The first section provides a general overview of the anthropology of sports with sub-headings of anthropologists and their contributions to the study of sport and the body in the anthropology of sport. The second section provides a description of sport studies. The third section of the chapter sheds light on the meaning and application of sport. The fourth heading provides literature on relevant subjects to the anthropology of sports and sport studies. Finally, the fifth heading provides concluding thoughts for the chapter.
Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.