Media Literacy

989 Words2 Pages

Music videos (“Modern music videos are primarily made and used as a marketing device”) (http://en.wikipedia.org/wiki/Music-video). have been a strong influence on society in terms of ideology over the years. Music videos create certain images, trends that society is influenced by, society follows the trend but however not only in clothing but as well as their behaviour. Music videos are formed as if they were movies, and music artists act in a certain way, dress a certain way and they portray themselves in horrific ways in which society now sees as acceptable. Therefore music videos influence on society’s behaviour in personalities as well as physical appearance, and has made what was once not acceptable, acceptable. Ideology “is a set of opinions or beliefs of a group or an individual” which can also influence the behaviour of an individual or group(http://www.vocabulary.com/dictionary/ideology). Media literacy is to “enable people to analyze, evaluate, and create messages in a wide variety of media modes (http://en.wikipedia.org/wiki/Media_Literacy). Media literacy skills are the ability to “analyse and evaluate” (http://en.wikipedia.org/wiki/Media_Literacy). Which are used in identifying the ideologies media send off, or in evaluating how media influences society’s ideologies, the audience should use media literacy skills in order to not believe everything the media says, and to have an opinion of their own. Music videos influence society’s ideologies, by changing the beliefs which also influence behavioural patterns. Music video changes the beliefs of people because what was once acceptable a few years ago may not be acceptable now, society changes with history. In Today’s time, the 21st century music as well as many other it... ... middle of paper ... ... stereotyping (http://mediabeauchamp.files.wordpress.com/2010/09/analysing-music-video.pdf). Therefore music videos influence on society’s behaviour in personalities as well as physical appearance, and has made what was once not acceptable, acceptable. Music videos have changed over the years in that in today’s time/ the 21st century everything including music videos is sold through sex, the fashion is more sexy and this influences younger generations into dressing sexy as well as having an attitude, their behaviour changes, many of the music videos create a unrealistic world that the audience take realistically and becomes an expectation to the audience. Society should require media literacy skills in order to analyse and evaluate the message being portrayed through media, so they are not manipulated into believing/ being gullible to all of the media’s messages.

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