Media Influence On The Negative Consequences Of Drinking

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A person consciously or unconsciously chooses to consume alcohol and other drugs according to whether that person assumes that the positive consequences of drinking or consuming will be greater than not doing so. Also, individuals use addictive substances for a variety of reasons; for example, they consume to relax, to fix in certain group, for pleasure, may experiment out of a sense of curiosity, to avoid any kind of pain (physical or psychological), and others do so because they become addictive and cannot stop. Media influence on the perception and use of alcohol even though some research doesn’t agree with it; the fact is that alcohol portrayals are relatively common on film, television, and music videos conveying a positive or neutral

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