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Beauty is within the eye of the beholder. Or is it? That's what they expect us to believe when portraying television shows, ads, and commercials. Media has been corrupting our societies for countless years. And nothing is done about it simply because it's to some people's benefits to have hit television shows or a famous ad, no matter what the content is. The most well known and obvious for of corruption that the people get from media is the effect it has on consumerism. most of the commercials and ads on TV, which air during the breaks of your favorite TV shows, promote brands and buying things that are not needed. Things that would make someone the envy of the whole neighborhood, Luxuries that would make almost anyone feel superior to everybody else. And that is exactly what the human nature is bounded by, superiority, fame, power and wealth. The owners of media industries claim that it's business and it's good for the economy. But is a good economy worth corrupting one of the variables that it depends on, society in this case. Consumerism is when people are incited or promoted into buying material object they may or may not have, regardless if they do, because nowadays all that is heard on TV or the radio or in ads, is that "newer is better". Every year a new phone comes out, and then a new car, and then a new "in Style" version of your shoes. Where does it end? it doesn't actually it goes on and on until they bleed you dry. At times people realize that they're buying the same phone every year but with the new year stamped on the top of it so what they do to spice up the sales a little is they take the peoples favorite idols and pay them to air on said commercial and ads or even shows, wearing using, or simply referring to a b... ... middle of paper ... ...ovies and commercials. But even though media can prove useful to society in certain ways and it is essential nowadays to people’s lives, it causes more damage than it does good in the long run. Like would it be better to have a good economy with a moral people now and later on have a good economy with psychologically distorted people, or to always have a balance between the two? A good economy is useless to a society of people that kill each other and riot due to the ideas fed to them to build that economy. Media has been corrupting our societies and mostly our youth for countless years. Few can see what is really going on and that’s dangerous for later on. To stay quiet and not act on informing the people is just as bad as standing on the side of corruption. People need to see life for what it really is its more than women, luxuries, and fictional TV shows. . .
Media is different forms of communication, such as radio, newspapers, and television, that are directed to mass audiences. Kilbourne’s presentation explores how media, specifically advertisements, have unrealistic and unhealthy perceptions of beauty, perfection and sexuality.
The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
The need to maximize profit margins and self-interest, some of the characteristics of capitalism motivates the behavior and the media is instrumental in creating a system of greed that eventually leads to a criminal society, especially in the proletariat.
The media holds an enormous amount of control and influence over society and the way
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
Media is used by dominant powers to spread their ideological beliefs and to help maintain social control. Althusser (1971) explains that, as an ideological state apparatus, media doesn’t use pressure as a way to bind society together under one dominant ideology, but instead uses the will of the people to make them accept the dominant ideology. However, media is also used as a way for people to challenge the dominant ideology. Newspapers, for example, will have articles that openly criticise and oppose the dominant ideology for what it is, whilst at the same time providing perspectives and opinions on different ideologies (such as feminism) that society can believe in. Although these alternate ideological perspectives exist, they are usually overlooked and only ever reach small audiences. Ideology can also help us understand the media because of the way in which it distributes ideology. A lot of different types of media, such as film and TV; reflect different ideologies, though we are not always aware that they are doing so. An example of this would be action/adventure films, which shows that using force or violence to solve problems is acceptable and reflects upon certain ideologies. This helps us to understand the media because the ideology that is reflected in these films is capable of reaching big audiences through the use of TV and film, thus allowing for it to become a more common belief within
Unquestionably the media being newspapers, internet, radio and television, influence society. They can affect, have affected and will continue to affect the progression of life in this nation and around the world, as electronic technology continues to be the chosen mode of communication for a whole generation, offering direct, often anonymous influential information.
The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.
Malcolm X, a human rights activist, once said, “The media´s the most powerful entity on Earth. They have the power to make the innocent guilty and the guilty innocent, and that´s power. Because they control the minds of the masses.” Through numerous studies and considerable amount of research, it has become clear that the media has a significant effect on society and its perception. This applies to all topics, but mostly to issues that are difficult for the mass to experience for themselves. For example, our views of government and social institutions are largely based on the medium’s reports, not our own experiences.
"People are more influenced by mass media than they think. What evidence is there to support this statement?"
Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,
The media though is a really good thing. It helps us relay messages back and forth. It is a very good source of communication. It informs people of what is happening in our community and throughout the world. The media can also be a very bad thing however. It is sometimes used against people. It can relay a different message than what is being shown. It can make people seem like really bad people when they are really are just regular nice people.
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.
The Role of Media in the Society Media has always played a huge role in our society. For a long time media is one of the methods of controlling people and leisure. In In ancient times when there was no newspapers and television, people used literature as a source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them, and how they are used. Nowadays, media is one of the main parts of our lives and our society, because we use word media, to combine all. sources of information to be used.