Media Blitz Formative Essay: Whole Foods Market

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Media Blitz Formative Essay
This past summer, Whole Foods Market was bought by Amazon for $13.7B in cash and many are wondering what a multi-billion dollar company like Amazon would want with a business such as Whole Foods (Petro 1). What makes this chain of grocery stores so special? As it turns out, Business Insider recently stated that the typical Whole Foods customer has over $1,000 per month in disposable income and the company has a strong private label business with its 365 brand (Petro 1). This is important to Amazon because it offers a different selection of products, as opposed to national brands that can be found at any retail store. This dynamic is something that Amazon has recently started to incorporate into their company in

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