In western society, the media influences how we feel, look and behave. The portrayal of men and women’s body ideal is littered in the magazines we read, on television and on the internet. The media and an individual’s self-esteem are seen to play an important role in the satisfaction that one has with their body. Previous research has also explored gender differences between males and females. This study looks how media and self-esteem are related to Body Image Satisfaction (BIS) in 49 Male and Female University Students. Participants were asked to complete the Body Image States Scale (BISS) to assess body satisfaction and the Rosenberg Self-Esteem Scale to assess self-esteem, prior to exposure of body ideal media images and videos. Body satisfaction was assessed again after exposure. Results indicate that the media has a significant impact on body image satisfaction for both Males and Females. Further, Self-esteem is positively correlated with body image satisfaction in both males and females. There were no significant differences between male and female self-esteem scores or body image satisfaction scores.
Keywords: body image satisfaction; self-esteem; media; gender
Body Image Satisfaction: The Role of Media, Self-Esteem and Gender
INTRODUCTION
Literature Review
In today’s society, we are bombarded with media messages about how we should look, dress and behave. The seemingly unattainable ‘ideal’ body is broadcast on our television and movie screens, in magazines and on the internet, displaying what men and women should look like. With these images being in such abundance, many may see this body ideal as normal, with anything less unacceptable. With the advancement of technology, many of these images are altered in ways t...
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...li were presented on two large projector screens and both presentations lasted for approximately 5 minutes. Participants were then required to complete the BISS (after). The experiment ended and participants were offered snacks and thanked for their time. The total duration of the experiment was approximately 15 minutes.
Participant’s questionnaires were scored after the experiment. The Rosenberg Self-Esteem scores were calculated by scoring each question from 0-3. For example, Strongly Disagree scored 0, Disagree scored 1, Agree scored 2 and Strongly Agree scored 3. Items 3, 5, 8, 9 and 10 were reverse scored. A higher score indicated higher self-esteem. For the Body Image States Scale scores were calculated by scoring each individual question from 1 to 9 (low to high) and finding the mean of the 6 questions. A higher scorer indicated greater body satisfaction.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
Self-esteem focuses on personal body outlook as a whole. Body esteem is how one feels about his/her own body. Body satisfaction is an evaluation of how one thinks about his/her own body. In A Meta-Analyses of the Effects of Media Images on Men’s Body-Image Concerns, the conclusion from the study conducted was that “pressure from the mass media was significantly related to men feeling worse about their own bodies.” When someone’s esteem is lowered, depression can occur. This is an extremely dangerous negative effect from the media because this can lead to self-harm, or worse, suicide. From the study, it can be concluded that extremely muscular and “ideal” male body image types that the media portrays negatively affect how men think, feel, and see themselves on a daily basis (Barlett, et
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
Van Vonderen, K. E., & Kinnally, W. (2012). Media effects on body image: Examining media
Why is this topic of utmost importance? Undeniably, the media now has become an essential tool for everyone in this era, be it for information and social networking (Shakeel). However, it has also become a platform for people to look up to – for both the good and bad reasons. Generally, most females look to the media as an example for an “ideal” body image. If so, what are the impacts? To what extent does mass media contribute to negative perceptions of body image by females? Does the amount of time spent using the mass media contribute to females’ perception of their body image? What factors influence why some females are affected by the images of the media and some aren’t? This literatu...
The media has had an increasingly destructive effect on young people who are becoming worryingly obsessed with their body image. The media is saturated in sexual imagery in which young people have to face every day. The sheer volume of sexual imagery in the media today has resulted in the vast majority of young people to become hooked on looking as near to perfection everyday by using the latest products and buying the latest fashions. This used to be enough but lately the next step to achieving perfection is cosmetic surgery. Everyone wants to look attractive, especially teenagers who are not only put under massive strain to succeed but to look beautiful and climb the ranks of the social ladder, and it seems that the only way to achieve the much desired beauty is to turn to drastic measures.
Body image is what you believe about your physical appearance. Images of beautiful men and women are displayed everywhere from billboards to television advertisements. Fortunately, everyone does not look the same. Looking at models and movie stars often can create a negative self image of oneself in relation to these images. Approximately 46 percent of men of normal weight think about how they look constantly or frequently (Cloud, 46). The emergence of men’s new obsession with body image is connected to pressures from the media, plastic surgeons, and peers.
What is the perfect body type? Throughout our adolescence ages into the adult hood stage many of young women struggle to answer this question. Our idea of what the perfect body type is ever changing however it is always influenced by the Medias perception of what the perfect body image should look like. We all idolize these images we see on television and in magazines and some of us would do anything to look just like them. This image forces us to have self esteem issues.These advertisements are damaging both our mental and physical state of being Many young girls who take extreme measures to live up to the Medias perception of the perfect body type are more likely to develop one of the many body image disorders. The average age a girl starts to diet is eight ("Media and Eating Disorders" 1). When a girl becomes obsessed with dieting and looking better, they can easily become anorexic or bulimic. 79% of teenage girls who vomit are dedicated readers of woman's magazines ("Media and Eating Disorders" 2). The Medias standard of perfection puts stress and pressure on young girls to become skinner. Eating disorders, excessive exercise, and depression are a result of the Medias influence on their self image. The media have negatively influenced the self image of young girls by forcing their unrealistic perception of what women should look like onto them .
In recent years, sociologists, psychologists, and medical experts have gone to great lengths about the growing problem of body image. This literature review examines the sociological impact of media-induced body image on women, specifically women under the age of 18. Although most individuals make light of the ideal body image most will agree that today’s pop-culture is inherently hurting the youth by representing false images and unhealthy habits. The paper compares the media-induced ideal body image with significant role models of today’s youth and the surrounding historical icons of pop-culture while exploring various sociological perspectives surrounding this issue.
Dittmar, Helga. "How Do "body Perfect" Ideals in the Media Have a Negative Impact on Body Image and Behaviors? Factors and Processes Related to Self and Identity." : Sussex Research Online. N.p, 6 Feb. 2012. Web. 27 Mar. 2014.
Holmstrom, A. (2004). The effects of the media on the body image: A Meta-Analysis. Journal of Broadcasting and Electronic Media, 48(2), 196-217.
The importance of physical appearance is emphasized and reinforced early in most girl’s development; studies have found that nearly half of females ages 6-8 have said they want to have a slimmer body image (Serdar). Body image is a complicated aspect of the self-concept that concerns an individual’s perceptions and feelings about their body and physical appearance (Serdar). Images in the media today project an unrealistic and even dangerous standard of feminine beauty that can have a powerful influence on the way women view themselves (Serdar). This ‘ideal’ body image is present in mainstream media, and mainstream media are a sources for women to turn to for women with how they should look. (Hendriks, 2002). Images in advertisements, television, and music usually portray the ideal woman as tall, white, thin, no curves, and have blonde hair. Women who are active viewers of media may develop the attitude that thinness is desirable, experience greater body dissatisfaction, and may even partake in weight loos behaviors in attempt to mirror the models and actresses they observe in the media. (Hesse-Biber, Leavy, Quinn, & Zoino, 2006). In recent years, women’s body sizes have grown larger, while societal standards of body shape have become much thinner (Serdar). Only a very small percentage of women in Western countries
Body image dissatisfaction is increasingly identified as an essential target for public health action ( Paxton , 2002, P. 2) Body image refers to a person’s unique perception of his or her body. It is how we perceive our selves, how we think we appear to others and how we feel about our looks from “our own internal view”. ( Nio, 2003, P3). This internal view is associated with the person’s feelings thoughts and evaluations. It can either be positive or negative. Negative body image could be associated with low self esteem. This could include low willingness to be involved in activities due to poor body image. Self-esteem is an important psychological need of human beings. It is very essential for a person to have a positive body image in order to face and overcome challenges in life. It helps to boost motivation and mental attitude.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
The media’s portrayal of the female body image has a negative effect on the female population, as shown in both literature reviews and this research. The dominant factors which affect body image are that of the frequent comparison to others, seeing models, celebrities, in the media as well as the general society around. The supposed ideal physical appearance and what is considered to be the ideal body plays a great role in the nega...