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Mcdonaldization in today's society
Fast food in america and society
Fast food effect on society
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In our present day society, patterns and innovation turn out to be such a huge piece of regular day to day existence that individuals begin to utilize them as verbs and modifiers. George Ritzer fundamentally did likewise with the fast food eatery McDonald's in his book, The McDonaldization of Society. He characterizes McDonaldization as the procedure by which standards of fast food places have come to command basically every part of society. McDonald's and other fast food eateries offer a contrasting option to work escalated, home-cooked suppers that have been appealing to occupied families. Accommodation and moderateness are qualities and comparable standards are turning out to be progressively imperative in all parts of our present day society. …show more content…
Clients of McDonald's can foresee the sustenance menu. A customer can locate the famous Big Mac in California and the same in New York. The building, the designs, and the outfits are additionally ordinarily the same. Similarly, different companies are turning out to be progressively unsurprising. Shopping centers all over the nation have similar stores, and similar products. Mainstream fiction is can be rebooted again and again in a wide range of media, where it can have a similar fundamental design. Customers appear to love consistency, like recognizing what's in store and what to do in any circumstance. The second rule of McDonaldization is calculability, which can be seen at McDonald's in a few ways. To begin with, there's an accentuation of amount over quality. The size and weight of a burger that someone purchases is the exact same same size and weight of a burger another person purchases Second, the cost of that burger is a major offering point because the interest of low costs is clear in their Dollar Menu. Third, speed is likewise considered critical and prioritized, and once in awhile comes at the cost of value. In like manner, amount is progressively critical wherever you go. Shoppers regularly utilize cost and number of things sold to gage the interest of a business. Many stores, especially fast food chains are currently open 24 hours a day with a specific end goal to remain aggressive. They likewise keep on offering occasion stock …show more content…
Ritzer says that the substitution of nonhuman for human innovation is additionally a piece of control. Most of the food at McDonald's are pre-bundled, pre-measured, and naturally controlled at whatever point is acceptable. Machines help the workers make and serve the greater part of the sustenance. Likewise, innovation is being utilized as a part of all operations to boost control. For example, customers at supermarkets filter their own particular stock during checkout, or when moviegoers buy tickets from machines. Institutionalized structures are becoming required anyplace a customer
In today’s world, technology and current norms drive a large portion of everyday life that the vocabulary becomes a common universal language. For example, if you don’t know or understand something, just “google” or ask “siri” about it, write a “blog” about a recent experience, or witnessed the latest “post” that has received over 1.6K “likes”. George Ritzer describes the same thing with the fast food restaurant McDonald’s in his video “The McDonaldization of Society”. He defines McDonaldization as the process by which principles of the fast food restaurant have begun to overflow and dominate all aspects of our world.
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food restaurants following the same basic ideal that is tasty foods served fast at a minimal cost (2011). Schlosser explains how fast food restaurants have gained substantial market share of the consumers; he also shows that by marketing to children and offering less unhealthful fare, that are purchased from mega-companies which are often camouflaged with added ingredients and cooked unhealthful ways, that these companies are indeed causing irreparable harm to our country (2004).
Schlosser and Wilson argue that expansion of fast food chains has fostered conformity within areas that were once unique. One such
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print.
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
Predictability: An Egg McMuffin in New York will be the same as an Egg McMuffin in Chicago. Customers can expect no surprises, neither pleasant nor unpleasant. Workers, too, behave in predictable ways. Those who interact with customers have actual scripts to follow.
Over the last three decades, fast food has infiltrated every nook and cranny of American society and has become nothing less than a revolutionary force in American life. Fast food has gained a great popularity among different age groups in different parts of the globe, becoming a favorite delicacy of both adults and children.
Meyer , J. W. , and Rowan , B. “ Institutionalized Organizations: Formal Structure as Myth
RITZER, G (2008) The McDonaldisation of Society (5th edition) London: Sage. (Ch. 3 – Efficiency)
The McDonaldization of Society The McDonaldization of society may sound somewhat misleading but the term actually refers to the rationalization of society. The use of the word "McDonaldization" just simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer discusses five dimensions that characterize rationality or a rationalized society: efficiency, predictability, calculability, the use and preference of non-human technology, and the control over uncertainty. The five characteristics can be noticed in various aspects of society which exemplifies the extent that rationality affects our society and societies worldwide. In this paper I will summarize Ritzer's discussion of these five characteristics and give possible examples of each dimension.
Unlike Marx and Durkheim, Weber rejects to utilize universal tendencies to generalize all social actions (Jones et al, 2011: 84). Instead, Weber believes that historical circumstances are distinctive and should be understood by comprehending the reasons behind the actions respectively (ibid: 85). Through out his sociology, Weber focuses mainly on the problem of rationality and rationalisation process throughout Western culture (Swidler, 1973: 35) . Modern Western society is becoming rationalised increasingly according to Weber (Ritzer, 1998: 42). After Weber, his thought is applied by Ritzer (1983) to the fast-food restaurant in American society, which is called McDonaldisation. Both two theories regard formal rationality as the foundation
Although the process of McDonaldization portrays simplicity, there are many negative aspects to it. While it may appear positive by making products and processes more efficient for the consumers, a negative effect is inflicted upon the producers. For the consumers, McDonaldization offers efficiency, calculability, predictability, and control. As for efficiency, Twigg asserts that “ . . .
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. N. pag. Print.
American culture is changing dramatically. In some areas it’s a good thing, but in other areas, like our food culture, it can have negative affects. It is almost as if our eating habits are devolving, from a moral and traditional point of view. The great America, the land of the free and brave. The land of great things and being successful, “living the good life.” These attributes highlight some irony, especially in our food culture. Is the American food culture successful? Does it coincide with “good living”? What about fast and processed foods? These industries are flourishing today, making record sales all over the globe. People keep going back for more, time after time. Why? The answer is interestingly simple. Time, or in other words, efficiency. As people are so caught up in their jobs, schooling, sports, or whatever it may be, the fast/processed food industries are rapidly taking over the American food culture, giving people the choice of hot