Mattel Case Study

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MATTEL- Company Profile

PROFILE
Mattel is the largest toy manufacturing company in the World. The company has 31,000 employees working towards the vision of ‘Creating the future of play”. The company has net sales worth around 5.70 billion U.S. dollars. With Mattel’s ‘Barbie’ ranked as the #1 toy for over ten years. Mattel is ranked Fifth most socially responsible company in United States. And ranked #403 amongst the Fortune 500 in 2014. Mattel operates in 40 countries.

MISSION
MATTEL: Raising the bar in labor conditions, health, safety
‘Mattel is more than a toy company. We seek to make a meaningful difference in the lives of children around the world through play. One of the ways we do this is by creating toys that inspire and empower
Geoffrey H. Walker- Chief Strategic Technology Officer and Exec. VP

EXISTING GLOBAL STRATEGY
The management and leadership at Mattel are closely aligned with Mattel’s core values and the vision to “Creating the future of Play”. The management works towards the company vision to be ‘The world’s premier Toy brands’ pursuing key company strategies:
Improve execution of the existing toy business
Globalize the brands
Extend the brands
Catch new trends
Develop people

COMPETITION
HASBRO, Inc Second largest Toy company
LEGO Company Plastic construction toys, 3rd largest toy company
BANDAI Co., Ltd Japanese toys and video game company, 4th largest producer of toys
JAKKS Pacific, Inc Licensee for several companies marketing action figures, electronics, dolls, dress-up, activity kits
LEAPFROG educational entertainment company
MGA Entertainment toys and entertainment products
TOMY Company Ltd Japanese company making toys and merchandise
ELECTRONIC ARTS Inc Leading global interactive entertainment
TY Inc Beanie toys

Bibliography https://www.thestreet.com/story/13434471/1/one-reason-mattel-mat-stock-is-gaining-today.html http://in.reuters.com/finance/stocks/companyProfile?symbol=MAT.O

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