More handpicked essays just for you.
Importance of technology and media in communication
Major milestones in the history of mass media between 1960 and today
Negative effect of electronic communication
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Importance of technology and media in communication
MC is a process by which a message starting from one place reaches a large number of people in many different locations. It is different with the usual face-to-face communication in a small meeting or a classroom or a board room. MC is not possible in the reverse direction i.e. from receiver to source
The technology of communication has risen by effectively and bounds in the 20th century resulting in many mind-boggling progress in this field. The invention of the computer and later, the internet has revolutionized the role of communication in modern living so much that even a school student of present age feels disoriented if he is made to live in an environment away from the TV and the internet. The possibility of communication in reverse – from the recipient to the sender — is now possible because of the advances in technology.
There are three basic means or media of mass communication. These are ..
a. through the printed word or image, in the form of newspapers, books, magazines, and advertising
b. through the medium of sound – radio, tape recordings and records that include audio CDs and cassettes
c. through a combination of sound and image such as in television, DVDs, CDs, computers and the internet.
The medium that has virtually exploded in the world is the television. The computers and internet have support the popularity and reach of the TV.
The use of the internet has been so much that it is beginning to eclipse the printed newspapers, books and magazines. Even the cassettes, a product of new age technology have become obsolete. CDs replaces DVDs and the improvement in technology is going on.
Traditional letters, circulars, handouts, posters are going to shut because of the use of internet gave birth to e-mails. At n...
... middle of paper ...
...ciety and the government to rein them in.
Political conviction through captive TV and newspapers has not quite succeeded in converting people with different views to the side of their masters. Studies conducted by reputed social scientists have shown that aggressive propagation of a certain political view often results in viewers from the other clinging to their views. This is the reason why Fox News does not quite succeed in converting Democrats to the Republican side.
Propaganda by interested groups are not necessarily corrupting in nature. For example advertisements in the Indian TV highlighting the importance of girls’ education or nutrition for a pregnant woman carry very relevant and benign messages. In developing countries, we often see advertisement against smoking and drinking. Prejudice-ridden in Indian society can be overcome through mass communication.