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Negative effect of media on children
Impact of media on children
Impact of media on children
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With the rise in the popularity of television in the 50’s and the ensuing price decreases throughout the years, media has become one of the most pervasive agents of socialization in children. Currents statistics of TV ownership give credence to this fact, with 96.7 percent of all American households owning sets. (Stelter 2011) Because of the fact that the influence of video media is so widespread, it is imperative that we recognize the effect that it has on people, especially children during the phase of primary socialization. One of the largest and well known content producers in the realm of children’s media is The Walt Disney Company. Disney Is responsible for countless films that have, beginning with their first feature film in 1937 Snow …show more content…
White and The Seven Dwarves, been prolific agents of socialization. Classic princess films such as Beauty and the Beast, Sleeping Beauty and Snow White remain wildly popular and portray the exaggerated ideals of Hedgemonic Masculinity and Emphasized Femininity. While it has been argued by some that Disney films have become more progressive in recent years (Frozen), there remain many problematic elements conveyed through the displays of conventional gender norms, although they may have become more covert. For this reason, I chose to analyze 2001’s Atlantis: The Lost Empire, a film that I interpret as being as being a slight attempt at progressiveness but that is nevertheless underscored by it’s ascription of dominant gender norms to it’s characters. Rather than centering around a hedgemonically masculine male, the main character is a man named Milo who embodies a subordinated masculinity.
This becomes apparent when we first encounter Milo in the second scene of the movie when, after a brief flashback of Atlantis being destroyed, he is practicing a lecture on Atlantis in an underground boiler room. In terms of physical appearance, Milo is skinny with a long pointed face, and wears huge round glasses that hide most of his face. His dorky looks, as well as his interest in discovering the mythical Atlantis suggest that he is the stereotypical non-hegemonically masculine nerd and positions him as the underdog protagonist right from the start. The subordinated masculinity that milo embodies throughout the film is necessary as he cannot physically adhere to many of the stereotypical traits of the hegemonic male. Instead of asserting his masculinity through violence, sexual prowess, or socio-economic status, he finds power in his intelligence and, on multiple occasions, his aptitude for fixing machines. At one point he fixes an exploration crew members named Audrey’s car, “It looks like the rotor is shot, well the boiler in this baby is… like the one back at the museum, the heating on this whole line has always been a little temperamental”. (Atlantis 2001) She responds by asserting her dominance over him, dismissing his attempt to “get the girl” by punching him in the stomach. In this scene Milo stakes his claim in the patriarchal dividend to enact hegemonic masculinity in a perfect opportunity to assert his power over a female companion. The fact that she is an engineer and can undoubtedly fix her own car without the help of a man is seemingly lost on
Milo. Outside of Milo, all of the people in the expedition crew are fairly one-dimensional in terms of character development and are distinguished completely by single defining personality traits. It is interesting to note that all of these traits are traditionally hegemonic and are ones that Milo himself seems to lack. Helga, who is in charge of strategic planning is charismatic and has an aggressive nature; Audrey is a sarcastic, but quick-witted engineer; Vencenzo is a demolitionist obsessed with creating bombs and lastly Lyle, the commander of the expedition is simultaneously charming, ruthless and has the the muscular build to match his hegemonically masculine personality. On the surface, the films inclusion of Audrey the female engineer, or the overly aggressive Helga may be seen as a sign that Disney is attempting to shy away from stereotypes of emphasized femininity, but upon further inspection it turns out that these characters are mere props included to develop Milo’s character. Helga, for instance is given a tough sounding name to match her stereotypically masculine demeanor while Audrey’s superior engineering skills are meant to strip Milo of one of his only claims to masculinity. In more ways than one, Atlantis is similar to the Disney movies that came before it in terms of it’s depiction of gender norms although it does use alternative means to reinforce these norms. Most of the supporting characters in this film are used as tools to highlight Milo’s subordination and position as the underdog. Significant parallels can be borrowed from studies of programming on Disney’s popular television station to help explain this phenomenon. In her article Cowboy Up!, Kristen Myers discusses the recent popularity of feigning broader definitions of gender in order to call attention to implied weaknesses in non heteronormative “feminine” behavior in men: Incidents [are] largely comedic, rather than serious challenges to the gender order. Systematic analysis of the portrayal of masculinity on these programs reveals a leger de main: non-hegemonic boys [are] not heroic, but clowns, serving as foils for hegemonic masculinity. Comedy [is] centered on the ways that these boys failed at masculinity. Humor was used through- out the programs, disguising hegemonic messages as benign. (Myers 2012 p. 140) Ultimately though, it is Milo who is set up to benefit from his depiction as the bumbling underdog and in this way the film differs from the television shows that Myers was studying. His gradual friendship with the crew members is symbolic for his acquisition of the stereotypically masculine traits that they embody, specifically the ability to be charismatic around women, to fight and to strategize. Near the end of the end of the film the crew turns on him, revealing that their ultimate motivation was money and that Milo’s knowledge was a means to this end. Upon the team’s arrival in the heart of Atlantis, Milo meets and is immediately infatuated with the native princess Kida. This is the main turning point in the movie and signals the shift from Milo’s subordinated status to hegemonic status in a classic example of the Mighty Whitey Trope, “when [the] world [is] being explored… by Europeans for the first time, Mighty Whitey is usually a displaced white European… who ends up living with native tribespeople and not only learns their ways but also becomes their greatest warrior/leader/representative.” (tvtropes.com) With Milo in his element, it is hardly surprising that he is not only able to speak the native tongue but also read the language which Kida says has been lost since the flood many years ago. The second instance of Milo’s fixing a type of car comes when he is alone with Kida. He has no way of knowing what he is doing with the Atlantian machine but is able to fix it anyway saying, “you deserve credit for even getting this far” and framing Kida, who has lived there here whole life, as incompetent. Nevertheless, she is grateful and is depicted as the stereotypical damsel in distress through the remainder of the film. Although Kida is a warrior she does embody traits of ideal femininity, mainly helplessness and passivity. In stereotypical Disney fashion, Kira’s father charges Milo with saving her from his now evil crewmembers, solidifying the notion that women cannot save themselves and thus need a man. In the end of the movie, Milo fights Lyle in a violent battle in order to save her from death. Milo remains in Atlantis indefinitely in order to marry Kida, marking the implicit heterosexuality in the dominant masculine gender script. In the end, Atlantis: The Lost Empire is not all that different from most other media that The Walt Disney Company produces as it perpetuates the same type of gender binary messages that it did when it started in the 30’s. The trend now is for these kinds of messages about Hegemonic Masculinity and Ideal Femininity to be presented under the false pretense of feminism, when in actuality the subordinated masculinity types depicted support the dominant gender schema by pointing out feminine characteristics that are purported as weaknesses or flaws in a man. Children are learning the same problematic ideas about gender. If anything films such as this one may be teaching them to reinforce gender norms in secondary socialization not only through overt means, but in increasingly covert ways as well.
Presently, Disney known for its mass media entertainment and amusement parks technically bring warm feelings to many children and some adults. Personally, Disney elicits magical fantasies that children enjoy and further encourages imagination and creativity. For decades Disney has exist as an unavoidable entity with its famous global sensation and reach. Furthermore, Disney is a multibillion dollar empire with an unlimited grasp on individuals and territories. An empire per se, since they own many media outlets, markets, shops, etc., you name it they got it. However, the film Mickey Mouse Monopoly presents an entirely new perspective on the presumed innocence projected in Disney films. This film exposes certain traits Disney employs and exclusively portrays through its media productions, specifically cartoons for directing and nurturing influence beginning with children. Mickey Mouse Monopoly points out camouflaged messages of class, race, and gender issues in Disney films that occur behind the scenes intended to sway viewers towards adopting Disney values.
The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live. One big part of the media that tends to start to develop a sense of how the day-to-day American should live is Disney. Since kids are the main source of Disney’s billion dollar industry children have become an important dimension of the social theory (Giroux 1999: 65). “Within this context, television emerges as a consumer-oriented medium that reflects advertisers’ desire to reach a young, upscale, and primarily White audience” (Goodale1999; Henderson and Baldasty 2003: 100). As a result other races and ethnic groups other than white Americans are often put aside when it comes to the social media view of how Americans should live.
For this engagement essay the article Mean Ladies: Transgenders Villains in Disney Films by Amanda Putnam and the chapter “Someday My Prince Will Come”: Disney, the Heterosexual Imaginary and Animated Films by Carrie L. Cokely will summarized, analyzed, and engaged with using the Queer analytical framework.
His work in modern media was revolutionary. Moreover, he broadened communication and made it easier to learn about new cultures. Disney’s movies play a vital role in children’s development and their productivity when they enter the “real world”.
Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the audience simply what they want to see. In the attempt to stick to the norm and portray stereotypical female characters, Disney created Princesses. Presented as damsels in distress and inferior beings to men, Disney Princesses give children an inaccurate portrayal of gender roles at a young age. Through Disney’s social success and intriguing films, such as The Little Mermaid, Snow White, Aladdin, Sleeping Beauty, Cinderella, and Beauty and the Beast, Disney Princess movies portray stereotypical representation of gender roles through the denigration of the female image, targeting and ruining the perception of youth today.
The debate over the good and bad aspects of Disney movies has been going on for years. It has become a part of pop culture in a way never expected through things such as YouTube videos and meme’s. While looking at multiple Disney movies may give a wider range of example of both the good and the bad in Disney movies, to help depict the effects the movies actually have on kids it is most beneficial to study just one movie. Zia’s essay argues that Disney movies have a good influence on children by teaching them good life morals. However, one of her examples, Mulan, is not an example of achievement through hard work like Zia explains, but rather a change made through magic, and example of the horrible historical inaccuracies made in Disney movies and the lack of parental respect that they teach children.
Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, & O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or a boy, they will stay that way for life (Kohlberg 1966). “According to theories of gender constancy, until they’re about 6 or 7, children don’t realize that the sex they were born with is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children worldwide. “Because Disney are such a large media corporation and their products are so ubiquitous and wide spread globally, Disney’s stories, the stories that Disney tell, will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Sun). Because of the portrayal of women in Disney films, specifically the Disney Princess films, associations of homemaker, innocence, and dependence are emphasized as feminine qualities for young children. Thus, children begin to consider such qualities normal and proceed to form conceptions of gender identity based off of the movies that portray the very specific and limiting views of women (...
In the article Construction of the Female Self: Feminist Readings Of the Disney Heroine, Jill Birmie Henke, Diane Zimmerman Umble, and Nancy J. Smith are looking at the female self and how it was developed based on two theories: Standpoint by Parker Follet and the psychological development of girls by Gilligam. That by examines gender identity especially girls and how media exposure affects them through analyzing five of Disney movies: Cinderella, Sleeping Beauty, The little Mermaid, Beauty and the Beast, and Pocahontas. They segmented the article into three titles: The Oxymoron of Power and the Perfect Girl where they introduced the two theories in which they built their critic on, Construction of the Female Self where they talk about the evolution in the female character from Cinderella to Pocahontas, and Construction of Self in Relation to Others where they talk about the evolution of the self in relation to others from power-over to power-with until power-to. Finally they concluded that even if the female character in Disney’s movies was changing to become more
When putting the three articles together, you can see exactly how Disney is able to control popular culture and the media. Disney controls the media and uses propaganda in order to influence beliefs that shape society’s culture. Part 2. After going through the first semester of First Year Seminar Deconstructing Disney, my viewpoints on many things have changed and how I watch and perceive films has also changed. However, the way I perceive the film Wall-E has not changed much.
Jackson, K.M. (1996). Walt Disney: It’s Persuasive Products and Cultural Contexts. Journal of Popular Films and Television, 24(2) 50-52
Critics have warned the public audience about Disney programming’s affect on the “invasion and control of children’s imagination” (Ross 5). These movies express the typical gender roles “such as males being physically strong, assertive, and athletic, and females being prone to overt emotion, inc...
The way individuals discipline their body is analogous to how they act towards the idea of power and status. How bodies are trained to emit gender distinctions is similar to how people tend to clothe their bodies. The way people tend to “sit, stand, gesture, walk, and throw” are different depending on their performance of masculinity or femininity (Martin 297). Women’s bodies tend to be more “confined, their movements restricted (Martin 297).” The term “femininity” defines the idea that the female sex is perceived with specific traits and characteristics. Crossing their legs, sitting up straight, having a softer voice and light footsteps are all ways in which women become naturally embedded to the gender norms. She is ascribed to be more gentle, nurturing, and emotional, and weak. These traits she attains are given by society the moment she is born, creating an idealized sexually more inferior identity than that of a male. By analyzing the socially constructed gender profile of men, it is easy to see how society creates a more dominant and powerful facade. They are stereotyped to being more aggressive, highly sexual, strong, competitive, emotionless, and in control. These socially constructed differences confines males and females to particular character profiles that limit their equality as a whole. The bodies are gendered “as a product of social doing; constituted through interaction (West and Zimmerman 175).” The way male and female establish their gender order in society correlates to their mentality as a whole. Overall masculinity is more valued than femininity in society. Masculinity correlates to gender privilege. An inequality that gives males the access to more power, resources and positions due to the traditional notions of gender roles. Men are given a greater advantage because he is deemed more capable to fend for himself. He is given greater power in the working field and
Walt Disney himself once said that he does “[...] not make films primarily for children [...].” Therefore, his ...
Rideout, Victoria J., Foehr, Ulla G., and Roberts, Donald F. Generation M2: Media in the Lives of 8- to 18-Year-Olds. Rep. Menlo Park: Henry J. Kaiser Family Foundation, 2010.
Parents need to know when their child is exposed to media parent involvement that includes positive guidance on appropriate use of all media that includes internet, music, television, and video games. All media has the possibility to develop positive and negative effects on children and adolescents. Depending on the child’s developmental stage determines if the effect will be