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The concept and theory of strategic planning
The concept and theory of strategic planning
The concept and theory of strategic planning
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Marvel Studios was created in 1993 in Burbank California. It is a corporation owned by Walt Disney. Marvel Studios is in the retail industry and their products are released worldwide. Marvel Studios products are Live action movies. Marvel Comics saw potential and an untapped market in making its comics into live action movies and saw it as a potential lucrative business move. Although Marvel Studios has tried to dip its toes in the movie industry before, it wasn’t done in a way that was true to them, so the audience and marvel comics fans couldn’t connect.
Marvel Studios mission statement is to become the leading production company and to differentiate itself from other production companies. It strives to produce entertainment content, services
The Disney Organisation which was first created by Walt Elias Disney on October 16th 1923, is perhaps one of the most powerful and prominent corporations in the world. Disney is best known for all their motion pictures which are aimed at a family audience, in recent years Disney collaborated with Pixar to develop further within the motion/ animation industry. According to Forbes.com Disney is ‘number eleven on The World’s Most Valuable Brands’ list. And is worth an estimated 179.5 billion dollars. The Disney Corporation is constantly putting a spin on well-known fairy tales and folk tales, whilst also creating new and innovative stories such as Frozen which is one of the largest grossing Disney films to date. From Snow White and the Seven Dwarfs to Frozen Disney’s films have become iconic and have had an influence on society by creating the ideals of good winning over bad and
middle of paper ... ... In 1923, Walt Disney signed a contract to make several cartoons. Roy, Walt’s older brother, moved to Los Angeles to set up the Disney Brothers Cartoon Studio.
It allows opportunities to combine the performance of certain activities, thereby reducing costs and capturing economies of scope. This is done by acquiring IP that is underexploited or unused by the owner. They have opportunities to transfer their skills, technology, or intellectual capital from on business to another. This is yet again done through media networks, parks and resorts, and also their studio entertainment. All of which allow them to go globally. Along with the opportunity to transfer skills and technology, they can use their brand name across multiple product or service categories. This is seen in the multiple IP networks, studio entertainment, multiple resorts and parks that are all around the world, and lastly, in their consumer products that were ranked number one in 2011 for being the largest licensor of character-based merchandise in the world. Value chain match-ups seen in primary activities are inbound logistics, operations, outbound logistics, the marketing/sales, and service. All lead to support activities such as technology, human resources, and general administration. Opportunities for skills transfer is seen in the media networks, parks and resorts,studio entertainment, and consumer products. Disney Company can share iconic Marvel characters in their parks/resorts, movies, and consumer products, due to buying the IP to Marvel and it does not stop at just Marvel ABC and ESPN are also involved.
In 1941, Stan Lee, the creator of the Marvel universe, released his firs comic book about the patriotic hero Captain America. This comic was released during World War 2 to give the Americans a sense of hope and to let people know that we’re not alone. Marvel does a good job with its comics because they want to show you that even when times get tough, as long as you have hope things will get better. A good example of this would be Spiderman. When his Uncle Ben died, his last words to Peter were, “With great power, comes great responsibility.” Spiderman goes on to
Walt Disney and Roy Disney started the Disney Brothers Cartoon Studio in 1923, the name of the company evolved over time and is currently referred to as the Walt Disney Company. The company diversified its portfolio from family entertainment to media genres such as radio, music, theatre and online content. Disney prides itself as being the second largest media empire after Comcast, this is based on revenue analysis. It has evolved over the years to diversify into more mature content as compared to its initial focus on family based entertainment such as Mickey Mouse, Donald duck among others. The company’s headquarters are at Burbank, California.
The Walt Disney is a media and entertainment company having a business line up which includes resorts and theme parks, motion picture production and distribution, eight local television stations and a variety of other businesses that exploits the company’s intellectual property. The company’s revenues increased from 35.5 billion Dollars in 2007 to 40.9 billion Dollars in 2011
The Disney Brothers Studios was founded by Walt and Roy Disney in October of 1923. As the brothers increased their reach in the entertainment market, this small studio evolved into the corporate giant known today as the Walt Disney Company which has interests in entertainment and media enterprises including Walt Disney Parks and Resorts, The Walt Disney Studios, ABC, Inc., ESPN, Disney Channel, Disney Stores, television and radio stations and Internet websites.
Carl Laemmle who was a film exhibitor, and producer formed the American motion picture studio in 1912. The studio started off creating low budget films, until it was purchased by the Music Corporation of America, which formed it into the most profitable and largest company for films and television in the world.
Every child in the United States has heard or read the Marvel and DC comics books. If you have not then you have probably have heard of their characters like the famous star spangled hero, Captain America, or the Dark Knight himself, Batman. Both Marvel and DC has influenced the children and adults of American in its darkest times. The great wars affected many by its poisonous grasps, and its victims sought comfort with the antidote provided by the marvelous illustrators and writers of comic books. Now their cinematic counterparts are here to inspire the 21st century. The Marvel and DC cinematic universes have similar content, they both have unique characteristics that set them apart.
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.
Disney was first formed in 1923 when founders Walt Disney and his brother, Roy, created an animated short called Alice Comedies (“The Walt Disney Studios – History, n.d.). Years later in 1937, Disney established a large following from the production of their first ever full-length animated movie, Snow White and The Seven Dwarfs (“The Walt Disney Studios – History, n.d.). The large revenues that flowed in from this production allowed Walt Disney to grow his business into the multimillion-dollar company that it is today.
The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.
For around 90 years Disney has been around and has released approximately 530 movies starting in the 1930’s. Today throughout the world, the studio brings great movies, music and stage plays to consumers. “The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value” (“Investor Relations”).
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
Mission Statement: As an educator I will provide for students the opportunity to make a positive difference in their lives to help them accomplish unexpected goals. I will enhance learning to support my students in achieving their highest potential by integrating technology into the curriculum. I will integrate conceptual technology learning techniques that will implement concrete knowledge of technology that will emphasize mastery of understanding. Through committed support from educators, faculty, staff, parents, and the community, I will advance learning to support my students. This will allow students to become confident, creative, motivated, technology-ready students. I will provide leadership to achieve these standards of excellence each student deserves for a technology driven society.