Marketing: Target Market for Apple Inc

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Recommended: Smartphone industry overview

Consumer product refers to an article of trade that is produced, and then used by the customer, to fulfill his or her present needs and wants. Among the commodities that can satisfy customer’s needs and wants is iPhone 5S. This is a Smartphone of high quality, which is manufactured by Apple industry. Being part of iPhone line, it was first presented to the market on 20, September, 2013 (Stephen, 2000).
Apple Inc. has grown broader in terms of market size, and product accessibility. It designs, manufactures, and markets media service and mobile communication. The company was known as Apple Computer Inc. It was established in 1976, and is located in United States. It is managed through brick and mortars vend stores. The company manufactures iPhones, iPad, Apple televisions, professional software applications, OS X and IOS operating systems, I Cloud, and offers support. The industry also sells and conveys application, and digital contents through Apps Store, Ma App Store and iTunes Store. The company has a worldwide market. It achieves to put products on the sell through online stores, direct sales force, retail stores, and wholesalers (Wilson, 2013). The company also sells products like Ipad, IPhone and Mac through direct sales force; value added resellers, and third-party cellular network carriers. It greatly produces moveable digital music players, private computers, and also puts on the market several software, networking solutions, services, and third-party digital functions and contents. The company’s market share in United States has been a principle driver of success of the industry (Keenan, Smith & Szymanski, 2008). According to report that was released by NDP, ownership of iPhone in United States has greatly risen up t...

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...T., & Branford, O. A. (2012). iGuide to Plastic Surgery iPhone Apps, the Plastic
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Sammon Jr, T. M., & Scurlock, B. W. (2000). U.S. Patent No. 6,012,051. Washington, DC: U.S.
Patent and Trademark Office.
Stephen, J. K. I. (2000). U.S. Patent No. 6,044,376. Washington, DC: U.S. Patent and
Trademark Office.
Ware, S. (2001). Paying the Price of Process: Judicial Regulation of Consumer Arbitration
Agreements. Journal of Dispute Resolution, 2001, 89-100.
West, J., & Mace, M. (2010). Browsing as the killer app: Explaining the rapid success of Apple's iPhone. Telecommunications Policy, vol 34, issues 5-6, pp 270-286
Powell, W. W. (2005). Getting into print: The decision-making process in scholarly publishing. University of Chicago Press.

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