Marketing Objectives Of Amazon's Drone Delivery System

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Marketing objectives: 1. Increase the web traffic by delivering fast Using drones to deliver items in minutes will Increase web traffic and eventually lead to greater sales, and brand recognition. Visitors spend more time on the Amazon site, and less time waiting for package to arrive they are more likely to convert browsing into purchase of a product. This is a key indicator of how likely these customers are to use amazon. 3. Increase the revenue from operations by using personalization delivery system, sending tailored products for customer made on demand like special gifts will convert more potential customers into real customers Improvement in delivery services will attract many sellers on the marketplace. Business will delivery product …show more content…

New buy, Modified re-buy, Straight re-buy DIFFERENTIATION AND POSITIONING Differentiation Amazon’s Drone Delivery services differentiation is that it will offer its consumers “Premium delivery service”. Means high quality service will be offered to customer that they wouldn’t be able to find elsewhere. This resembles to their Cost Leadership strategy that customers will have their products delivered fast and in an attractive manner. Drone delivery services will attract education sector as amazon will be able to deliver latest edition of books to schools which will result ease of operation. In the consumer market and business sectors Amazon drone delivery will means innovation and accomplishment. Amazon using drone service will carry greater appeal to consumers’ psychological desires as expensive products like mobile phones will be delivered by drones in matter of minutes and hour, so the potential customers will feel no hesitation to pay extra for such services. Drone services with no doubt will be the most revolutionary delivery services offered by amazon and it will differentiate amazon from its competitors and this will definitely attract more customer to

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