Marketing Disney Consumer Products in the Middle East
1. Disney Consumer Products Middle East was interested in Lebanon,
which has only one million children and teenagers and not Egypt, which
has a much larger population, due to the following reasons;
a. The literacy rate in Lebanon was much higher than the literacy
rate of the populations of other Arab states in the Middle East
at that time.
b. The population of Lebanon was more familiar with western
products, which included the Disney products. In reference to
(Exhibit 6) in the case study, one could see that both awareness
of the brand and awareness of the various product categories of
the brand were already established.
c. Many of the Lebanese distributors occupied important positions
throughout the Middle East, which in turn might help DCPEME in
penetrating other Arab markets.
d. The Lebanese society was comparatively liberal when compared to
other neighboring Arab states, thus all Disney products would be
accepted and readily sold in such a market
2. In 1993, Disney products were distributed in Lebanon through one of
the following three channels;
a. Worldwide licenses that legitimately distributed Disney
products through their Lebanese distributors.
b. Non-worldwide licenses that distributed Disney products through
Lebanese distributors.
c. Non worldwide licenses unaware that several that several of
their wholesalers were selling Disney ...
As previously mentioned, a variety of attachments ensue social relationships; these attachments mold differently to what each age grade needs developmentally, especially young adults. Attachment is defined as “a strong affectional tie that binds a person to an intimate companion” (450). This concept emerges around six to seven months of age, and is directed towards our parents (to mother first more so than father) or direct caregiver (450). At such a young age, an infant shows its attachment towards it’s caregiver by “crying, clinging, approaching, following, doing whatever it takes to maintain closeness to her and expressing displeasure when they cannot” (450). These basic characteristics of attachment are quite similar, but are expressed differently as we grow. Other age groups like, for instance, young adults would differentiate in the way they...
The debate between the two schools of thought, attachment versus temperament, has been an ongoing battle. Reasoning behind both attachment and temperament make it difficult at times to confidently support one way or another. While the adaptation between child and caregiver can be hard to quantify, there are valid theories that support how crucial this relationship can be in the child’s development later in life. On the other hand, nothing is ever set in stone or permanent. That is the beauty of evolution, growth and free will that can greatly impact our outcomes.
The most important part of Disney’s long-term success is due to its key strategic choices and incorporation of various diversification strategies. Disney created value mainly through “vertical integration” of its business lines, especially through the concept of forward integration. For example, Disney integrated production of movies and the final distribution in cinema’s or on television, especially through its acquisition of ABC in 1995 (1, p.6/7). Through this acquisition, Disney was able to extent its boundaries quickly and gain access to a wider lev...
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amounts of equity (Disney and Government) as well as with subordinated debt (Government), Disney had
To truly understand the characters of Chopin's stories, one must examine the history of her life. Kate Chopin was born as Katherine O'Flaherty to a wealthy Irish St. Louis family on February 8, 1851. While she was still a young child, her father died in a train accident. Only a few years later her brother died after being captured by Union forces during the Civil War. The loss of all the males in her life, according to Hoffman, led to the intense female relationships she shared with her mother, grandmother, and great-grandmother. As a young woman, Kate treasured her independence. Late 1860's society was highly critical of her because she walked, unac...
Through dynamic interaction with the caregiver, mediated by behavioral systems and feedback, an attachment bond is established. The theory further states as cited by Betherack (2008) that attachment is “adaptive and innate” meaning through evolution; attachment is a behavioral system that has become crucial to survival and therefore the continuation of the species. He also stated that the drive to provide care giving is innate thus it is adaptive. This is because infants are born with “social releasers” which attract care giving. Infants form a number of attachments but must have a special attachment to one individual, otherwise known as a “primary attachment” or “monotropy”. This one special attachment is often to the infant’s mother due to the “sensitive responsiveness” the infant receives. The infant then sees this individual as its “primary attachment figure” which provides the main foundation for emotional development, self-esteem and later relationships with the world at large.
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Although LIDS can use all the four exporting strategies, the one that best suits it is merger and acquisition. LIDS can successfully export its products to markets in foreign countries through forming a merger, which should be followed by an acquisition. It can begin by entering the target market through mergers with domestic companies to create new entities. Once the merger process is successful, LIDS should then strike deals with the target domestic companies to allow it to run them. That should see the firm take over the operations of the relevant domestic companies in its target foreign market.
Marketing is a very broad term, which encompasses all the activities that help businesses in identifying their customers and needs of their target market, utilising all the communication resources in order to target their target market, eventually persuading them to purchase the organisations products and services. It is much broader than the concept of selling, as selling just includes techniques of direct communication used to persuade the customers to buy the products and services of an organisation. In fact, sales are the integral part of marketing. Marketing also helps organisations to utilise all resources in an efficient way to gain customer satisfaction, which will eventually help in the growth of the company. While, on one hand, marketers tend to focus on the needs and preferences of the customers, they also need to keep a close eye on their competitors (Gillespie, 2010). Companies always look to beat down their competition with providing better products and/or services, or by providing less-expensive goods to the customers than their competitors, in order to achieve or maintain the leading position in the industry. The core focus of this paper is to identify and discuss the core aspects how managers could maintain the marketing activities of the organisation in the global context.
The market segmentation of Walt Disney is divided into five main segments as follows: media networks, theme parks and resorts, Walt Disney studios, Disney consumer products and Disney interactive (Carillo, Crumley, Thieringer, & Harrison, 2012). As Carillo et al. (2012) continues to explain, media networks encompasses cable, broadcast television and radio networks, aside from digital operations. ABC, ESPN, and the Disney channel are some of the constituents of media networks. Theme parks and resorts, as Russell (N.d) states, include the operation of the Disney World Resort, the Disneyland hotel, the Disneyland Park, the Hong Kong Disney resort, and the Disneyland Pacific
Hospitality companies can gain feedback about their operations through blogs, discussion boards, hotel review sites, social networks, etc. These are an example of what type of media?
Kate Chopin, born Catherine O’Flaherty, was an American author who wrote numerous short stories and two novels during the time period of 1889 to 1902. She was born in St. Louis, Missouri on February 8th, 1850 to Thomas O’Flaherty, an Irishman, and Eliza Faris, an American woman of French descent. She spent all of her childhood in St. Louis, up until the age of 18 at which she became engaged to her future husband, Oscar Chopin. She was said to be very personable, fitting in with both the Irish and French sects, and was easily likeable. During her childhood she experienced much sorrow, as her father and grandmother (whom she held a close relationship with) both passed away while she was young. She also had to endure of the pressures of an entire city divided by the Civil War, in which her half brother was killed. These tragedies however helped influence her future writing and feminist ideals, as she was mentored almost exclusively by women throughout her childhood. These feminine mentors included her mother, her grandmother and great
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