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FashionValet (FV) is Malaysia’s first multi-label fashion company that provides women access to the best Southeast Asian designers and designs through its ecommerce website and retail stores. With over 500 designers under its belt and four privately owned labels, FV has positioned itself as one of the largest online fashion players in the regional market. In 2015, the company launched its own clothing line, as well two retail stores in Kuala Lumpur and one in Singapore. With a 2.5x growth in 2016 and a growing presence in four geographies (Malaysia, Indonesia, Singapore, Brunei), FV aims to deliver the best Southeast Asian brands to the world.
The trend to shop online has definitely risen in the past few years in the Asian countries, especially
That is why FashionValet is worth so much more than expected during their investment rounds. Therefore, they believe that they are able to go to even greater heights and they think they are not even close yet to reaching their full potential. Thus, now is not the time to sit happily and relax. It is a time to work diligently. There is so much more that they can do. There are still many markets out there that the have yet to venture into. FashionValet now are focusing on women’s fashion, and of course there are also other types of fashion they can venture into.
Even in 100 years from now, people would still be going to buy clothes. Therefore, FashionValet will remain relevant as long as customers still shop online and fashion designers still trust FashionValet to do a good job of representing them. In the near future, FashionValet hints on more collaboration with celebrities and designers coming up, as well as an expansion to the next Asian country, Thailand. They will use a similar strategy for Indonesia that has been showing good results, especially in terms of brand acquisition. FashionValet will start sourcing for new brands and get to know the Thailand market
This fashion and e-commerce mogul has over 1million followers on Instagram, making her one of the most popular fashion influencers in Malaysia (and probably ASEAN). Fans flock to her Instagram page for daily updates and style cues. Basically, whatever she’s wearing, we got to have it. Her role and influence as the brand ambassador of dUCk Scarves and Fashion valet helped skyrocket the brand’s name even further.
One thing that should be commended is dUCk Scarves’ ability to have their own identity and strong brand. dUCk manages to build a strong relationship with its customers, which ultimately amassed into a huge loyal fan base. Their Instagram page is curated by a first-person persona mysteriously known as ‘D’, which many believe to be Vivy Yusof, although she has previously denied it. dUCk Scarves’ creativity and unique branding drove thousands of Malaysians to develop an obsession that they didn't knew they had. Other than that, FashionValet has shown support for their customers by always being approachable, in a personal manner. From the CEO to the salesperson, you can see the humanity behind the brand, not just a corporate image. All the emails with FashionValet’s customer service have felt like a conversation with a friend, where the customers can express their issues and enthusiasm. FashionValet creates a lifestyle of convenience by simplifying the customers’ shopping experience with a fresh new look and a dedicated
The other problem people face with many other online clothing retailers is the inconvenience caused if they need to return a product. With our service, the customer does not pay the price for the product and has considerable amount of time to come to a decision as to whether or not to buy the product. This removes any remaining doubt in the customer’s mind and increases customer confidence levels.
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
Challenges the company may face are the risk of being eliminated by more experienced, better marketed competitors, low demand for its merchandise, and expensive marketing and distribution. Known that Signet Group, Tiffany & Company, and Zales Corporation occupy the majority of the American market, Foxy Originals must establish its brand on the strength of its superior designs and lower price tags. Various Canadian customers have supported Foxy Originals due to their pride in Canadian products. But the US market purchase products exclusively according to fashion trends. In addition to the challenge, initial market examination suggests 50% of Foxy Originals’ designs do not charm to American consumers. Half the stock’s inadequate appeal, marketing and distribution budgets related with forming the brand, obtaining shelf space, reaching-out to buyers, and attaining market share could prove too much for Foxy Originals to manage and succeed
Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s mindset. Strong brand image builds confidence and reliability towards Topman’s product. In a nutshell, expending Topman’s market in Vietnam has a strong potential to gain sustainable profit.
The real success beyond LV is about segmenting its unique products. According to the “Louis Vuitton and the diamond model” figure 16 the importance of the products are displayed in a diamond figure. This categorization approach about LV’s products not only segment its unique products but also is an example of how a globally well known successful brand achieve its mission in the luxury market.According to the figure 17 above, the potential contribution of the Asian consumers to the fashion leather goods category provided a different age for the brand (LVMH 2012 a: 11). It is important to highlight that Asia as a geographic region has the potential to support the growth of the revenues of the brand. Moreover, Japan is a unique country other than Asia because Japan makes 3.107 M € revenue by itself except from Asia which makes 7,895 M € revenue LVMH (2013d).According to the figure 18 above, the company shares for the the bags and luggage categories retail value is in an increasing trend according to the years between 2008-2012. This shows that there is still a demand potential for the products in this category despite the increase of prices on early basis. (Euromonitor International 2013 e).According to the figure 19 above, it is important for Louis Vuitton to be in a growing trend approximately every year. On the otherhand, it’s growing trend will help to realize it’s own paticular position compared to the luxury sector. (Interbrand 2013c).The revenue by business group growth percentages are different for 2011and 2012 compared to H1 2012 AND H1 2013 for LVMH group.Especially for “fashion leather goods” the 2011 and 2012 was more profitable compared to 2012 to 2013. What is common among the business categories is that the most re...
They effectively advertise their brand, quality, style and elite products, creating a useful image of confidence, sexiness and desire to its consumers, enticing both the female and male market segment. Knowing the exact approach it needs for the purpose of increasing sales and dominating its market. Victoria’s Secret is cleverly using its marketing tactics to keep its consumers engaged with the company and its products. Not all of the same products are offered in each outlet which will require its consumers to visit the store, review the catalog, interact on its social media and visit its website to stay on top of sales and
The business model that sets Zara apart from other clothing retailers is how rapidly the company changes stocks and releases new product lineups. The company averages 12-16 collections annually which equates to more than one lineup a month. Due to stock being limited and the rapid production Zara brings forth, their items are viewed as exclusive promoting further business. Their customers are happy knowing that their specific article of clothing is more “rare” due to only having an average of a two-week window to purchase the clothing. The company specifically targets current trends and has them in the store within 30 days. This maintains the brand’s uniqueness and relativity in fashion.
One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the giant clothing empire known as Polo Ralph Lauren. The success of his designer ties caught fire quickly, retail giant Bloomingdales was the first company to endorse Ralph Lauren’s ties, but that ended quickly, when Lauren refused to narrow his ties, and stuck to his product line. Lauren’s success in the designer clothes business was unusual for someone who studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today.
The superiority of craftsmanship and skill helps enhance the creativity of being the world’s leading avant-garde fashion icons. Louis Vuitton also takes satisfaction in providing the best quality by producing the most exquisite materials, being detail-oriented, having a disposal of defective goods, good promotional strategies and a strong brand reputation and image. The brand itself is one of the largest, elite brands globally (Louis Vuitton-History, 2015).
and renowned image. By choosing popular brands that have made their mark in street fashion and
Fashion is an integrated part of people’s lives from a long time ago, both for men and women. Fashion has been developing over years and changing in such a short time in each period. The changing of fashion often create a new trend or recreate an old trend to be a new trend once again. People tend to fit their style constantly with the changing of the trend. However, fashion is a rapid industry which means people have to be very responsive to the newest and up to date trend and keep their eyes on it. To be able to do so, people must understand the fashion clothing and material which is related to trend. Also, people must have a good understanding of key elements in the clothing including the ability to focus on the
I know how she climbed the mountain of success in business and in marketing. And I am impressed with her dedication towards work to start clothing store back in capital city of Nepal. EXECUTIVE SUMMARY: The whole day is running towards fashion and clothing stores business day by day is climbing high. And Nepal is one the country where fashion means a lot, especially in Kathmandu city.
From 2005 the textile segment has been made up of 2 companies, transforming raw materials into fabrics, from spinning to finishing and ennobling. Handicraft product quality and technological research development characterize this business segment which works with internationally recognized names of the apparel and fashion industry.
The Merchandising Society is the largest club on F.I.T.’s campus. It provides the opportunity for its members to enhance their college experience at the Fashion Institute of Technology. Its members are dedicated to gaining exposure to the fashion industry first-hand through running a business, visiting companies worldwide, and volunteering services to the community.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.