Market Segmentation:

Market can divide in to 3 such as individuals, families and tourists, individuals mainly businessman and students and workers .laubeck is residential area so there large number family all so. luebeck old historic city there are tremendous flow of tourist all so .families make the majority of business at dinner time . Individuals making up majority business on breakfast lunch time. viyoga is unique vegetarian theme stands in casual niche market in restaurant industry .There are very limited competition in the market against Viyoga because of the uniqueness and differentiation of the product .
Market Segmentation
Market segmentation is process dived market in to different groups of buyers those who has different needs, characteristic, behaviour those have required different product. There are four different types of variable use for the segmentation; these are demographic, geographic, psychographic behavioural and variables. Demographic variables are consumers divided in two different segments such as age, material status, family size, income, occupation, education level etc. Second one is geographic, consumers divided into different segments of geographical units such as nation regions, states and cites, etc. third one is psychographic variables consumers divided into different segments based on their lifestyle social classes and personality etc. fourth and last one is behavioural variable which is consumers are divided into different segments based on attitude, knowledge,response of the product and service
In the case of Viyoga restaurant market segmentation based on psychographic, demographic, behavioural variables .which includes families, individuals, students and office workers and tourist.

Target market
Target ma...

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Caffe Affenbrot (vegan _friendly, lacto ,ovo, fast food)
After analysing competitor business found that none of them provide the similar kind of product like ayur yoga .all competitors are provide same vegan or vegetarian product but Ayur yoga is only Indian ayurvedic vegetarian restaurant in luebeck .Ayur yoga has several competitive advnage first one is the location best possible location lake view. Second one is verity of the product .Third one the value and quality and transparency of the product and allso owner is Indian chef with knowledge ayurvedic cooking who can create new item as per the customer preference it will give the flexibility of the business meet the customer expectation .owners hospitality experience help to recruit the highly skilled chefs in india it ensure and enhance the quality ,uniqueness of the product .it cut down the