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Strategies for business strategy level
PURPOSES OF BUSINESS strategy
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Market Fair: A Business Experience Market fair has been a wonderful learning experience that has allowed me to really get a feel of the business process. Collaborating with my group members we were able to overcome many obstacles and build our business from scratch. From the very beginning we were brainstorming ideas, each member pitched in their concepts for our stand. We came to a conclusion after analyzing our target audience, affordability as well as practicality. Using our chosen concept of Mac and Cheese, we created our company name as well as logo and slogan to go with our brand. Using the taste test project to our advantage, we critiqued the recipe we used and adjusted it accordingly. Furthermore, we conducted a market research survey …show more content…
We went through a lengthy process to come up with and execute our concept which gave us an idea of how it is like in the real world. For instance, starting up a restaurant, or pitching a product idea. We obtained crucial knowledge about the planning of expenses for a business. This gave us an idea of the various factors and details involved when selling a product such as aesthetics, quality, and preparation. Even though this gave us useful insight, it may undermine the true extent of business. We went through many of the major steps, but there are also many more problems that we may encounter we we start areal business. However for a Grade 10 course, it gave us the right idea of the pressures and stresses when starting up a business. Overall, Market Fair has been an effective learning experience that incorporates the fundamental aspects of starting up a …show more content…
First of all, we realized the importance of making the food live. This became an issue on the first day when people did not see us making the food, they automatically assumed that our stand was not ready yet. Also, we understood why the visual appeal of the dish contributed greatly to a customers decision to purchase your product. Therefore, the two main things our group would have done differently is having our product made live and look aesthetically pleasing to our
The current issues that have been created by the market have trapped our political system in a never-ending cycle that has no solution but remains salient. There is constant argument as to the right way to handle the market, the appropriate regulatory measures, and what steps should be taken to protect those that fail to be competitive in the market. As the ideological spectrum splits on the issue and refuses to come to a meaningful compromise, it gets trapped in the policy cycle and in turn traps the cycle. Other issues fail to be handled as officials drag the market into every issue area and forum as a tool to direct and control the discussion. Charles Lindblom sees this as an issue that any society that allows the market to control government will face from the outset of his work.
Product: The company produces a physical good – Cookies/Crackers. In doing this, the company became diversified by the use of several product lines, not just one line of cookie or cracker. Also, in acquiring other businesses, the company thought it best to keep the originating firm’s brand name vice-carrying its name on the new product (i.e., Sunshine company). In thins regard, Sunshine’s Cheeze-It cracker line would not risk losing customers who are accustomed to that logo on the product or the name being used in association with the product.
Currently, the company lacks of focus as it has a diverse product line with too many varieties of cheese products. With so many products it cannot be sure to decide as to which market segment to target in order to take the advantage of the growing market.
Analyze the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful?
We have come to the phase that allows Team A to apply the research tools and implement a market research plan. Team A will review various marketing research tools that are available for researchers to use such as secondary research, secondary on-line research, exploratory research, nondirective interviews, and the Likert scale. Our secondary research is showing that consumers are demanding healthier menu options. This market research implementation plan will develop several market research tools; including questionnaires’ and the Likert scale to verify if McDonald’s consumers genuinely want and will purchase healthier menu items.
Marketing and Branding is essential to survival. The possibility of food specials will need to be explored, as well as discounts for students, the elderly, and veterans. The ability...
When an individual decides to venture out on their own and become an entrepreneur they are taking a huge risk, one of the tools that can make the difference between being successful or failing is the Business Model Canvas (BMC). Osterwalder invented the BMC because he believed that a company’s first business plan always failed the minute it reached the customers, leaving the owners discouraged and deflated and feeling that they had wasted time, energy and money; so he wanted to create a more flexible business plan that owners can edit and make the changes needed to reach the customers needs "One Tool Startups Need to Brainstorm, Test and Win | First Round Review," n.d.). The canvas consists of nine elements or building blocks that create a visual template spelling out the business’s value proposition, infrastructure, customers and the finances (White, 2012). Breaking down the key elements that are vital to taking customers needs, wants or problems into a fruitful company
First of all, in order to get into further details of the tools used to discover and develop the valuable entrepreneurial opportunities for our product, I would like to address the actual product that my group are pitching. Our group came up with the idea of multi-function restaurant table tablets, compromising menus, payments and entertainments into an all-in-one system. The development of our idea start off from the customer experience mapping that we have conducted with some customers. Our group have brainstormed a few different ideas, but we have settled on this final idea. Reason being, we have learned from the course that a good business model yields value propositions that are compelling to customers, by creating a sustainable advantage and delivering significant value and effectively transforms payment received into profits (Teece, 2010, pp. 174). Therefore, with the valuable insights we have gained from what we have learned, our group then believed that our produ...
In order to ensure the success of a brand the company must put lots of planning and thought into the brands elements. The three brands I have chosen to examine in this branding exercise are Apple, Coca-Cola, and Target because they demonstrate many of the criteria used to evaluate brand success.
The ideation process constitutes of several steps, which include defining the objectives, formulating tasks, generating ideas, developing concepts, and results evaluation. To begin with, generation of ideas is carried out to help in pro...
9. Brendan O’Neill. 2007. How fair is Fairtrade?. BBC News, Magazine, [Internet] 7 March 2007. Available at: http://news.bbc.co.uk/1/hi/magazine/6426417.stm [Accessed 27 February 2011].
In retrospect to my high school career, I believe that it has been the most significant learning experience of my life. This is because it was the place where, along with my household, I matured from a kid to a borderline-adult through a variety of life experiences. With that said, one of my defining traits is my business-oriented mindset, and that is the result of my studies in an IB Business course throughout the 11th/12th grades. This course holds a special significance to me as it helped me truly understand how the world works in a business sense: “why do companies choose to market their goods in a certain manner? How are consumers directly affected by corporate decisions?”
Understanding a business is imperative for the realization of goals. By facilitating the communication of goals and serving the front line employees to achieve their goal, the production of a corporation will reach its
This report/reflective journal has been prepared as a reflective work of my group in Marketing Management course. The main purpose of this reflective journal is to redirect how I and my team mates worked while undertaking the module. The main point of writing this Reflective journal is to include my actual thoughts and reaction during this module. This reflective journal is personal learning experiences. I have been asked by the university of faculty sciences to write a individual reflective journal on thinking about a business plan that should consist of my critical way of thinking in an analytic way.
In the beginning lectures, I had no idea that brainstorming and conceptualizing an idea was part of an elaborate process to generate good product ideas. Great inspiration and a creative idea require deep thinking. I have learned that opportunity identification involves looking into the problems first rather than diving headfirst into the solution. Identifying and analyzing customer’s needs, market size, sustainability and scalability allows easy identification of low and high potential concepts. As stated in the article by Tim Brown (Brown, 2008), human-centric approach of innovation should be part of the design process as it gives insights into the life of an everyday person.