Malta Tourism Authority

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In every tourism policy, one can find different issues and challenges that a particular country is facing or has to face as a destination which is trying to manage and compete with other countries all over the word especially those who offer basically the same product to the tourists. A tourism policy shows a number of policy responses and a number of aims and tasks which the government of that particular destination is committed to do in a stipulated number of years.
In Malta, the government together with the Malta Tourism Authority (MTA) published two tourism policies. These were focused one from year 2007 to 2011 and the other one from 2012 to the present date till year 2016. In both tourism policies there are a number of objectives that needed and still need to be reached. These two tourism policies help the government to focus directly on these objectives and reach the goals in the stipulated time frame.
In the 2007-2011 tourism policy, there were eleven main objectives which were needed to be reached to give to Malta a competitive advantage over other destinations. One of the main objectives was to manage tourism in the Maltese Islands on the principles of sustainability. This term became important in most of the countries; especially those who attract are dependent mainly on the tourism industry. This is because it is vital to preserve what a particular destination has to offer for future generation which also needs something to offer to new tourists. To do so, Malta took different measures to be sustainable. One of these was the reform in the public transport system. An efficient transport system is important because it helps regulate the number of cars using the roads and this reduces the level of emission which leads to ...

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...s better than the other because every destination adopts their policies on the situations the country or destination is facing. The only conclusion can be made on the Maltese ones since one can compare and contrast the variety of objectives to be reached which in the case of the 2012-2016 tourism policy the objectives are based on the 2007-2011 ones which for the Maltese Islands this tourism policy was a pillar and helped the tourism industry in Malta to evolve in a sustainable way and gave more importance to the Maltese tourism products and what really make this destination unique.

Works Cited

Tourism policy for the Maltese Islands 2007-2011
Tourism policy for the Maltese Islands 2012-2016
Spain - National Tourism Plan 2012-2015 http://www.eco-gozo.com/index.php?lang=en http://www.independent.com.mt/articles/2011-08-28/news/malta-and-sustainable-tourism-297817/

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