Malcolm Gladwell's Blink

Summary
My book is Malcolm Gladwell’s book called Blink: The Power of Thinking Without Thinking. Mr. Gladwell uses a lot of real life scenarios that are backed up by neurological research. The overall premise of the book is how we make unconscious decisions without being cognizant of why we are doing it. For example, you are at a clothing department store and you walk up and see some sneakers. The 1-2 seconds that it takes for someone to decide if he or she would’ve purchased the shoes is what this book is about. A more personal example will be is when students are taking an exam. Studies have shown that when people change their first response of a test to another answer, the probability of getting it wrong is pretty high. Generally, professors will tell students if they are unsure about a test answer and your first instinct was a particular answer then they should stick to that answer and not change it because more than likely it will be correct. Mr. Gladwell never uses the word instinct in his

Pinder (2008), writes that social-cognitive theory is when people’s knowledge derives from observing other people while they are interacting with each other and the experiences he/she goes through in life. For example, someone is observing someone how they react in a particular situation and what happens after that person reacted, with this information the person will remember what happened in its entirety and will use this to make decisions on future behaviors. This theory is applied in all of Gladwell’s book, for example, in chapter one you have Mr. Gottman who can find out , by observing, if a couple will be together after 15 years. All the concepts listed in Gladwell’s book from, thin-slicing, micro-expressions, priming, central location test and implicit association test can be attached in some way to social-cognitive