In Malcolm Gladwell’s article, Small Change, Malcolm Gladwell prophesied how Social Media would change how everyday people received news and how they would act in the political environment. While many believe that Social Media allows people to be more involved in social activism and have their voices heard, Gladwell dissents, believing in the opposing view that Social Media separates people from on-going events, and that people cannot be really involved in issues by simply “retweeting” or “reposting” articles of information.
In the introduction of Gladwell’s article, Gladwell begins with the story of the Greensboro Sit-ins, and how the event went from just four students to over 600 fellow students, to spreading and comprising of many students
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across the country through both the news and word of mouth. This is how Gladwell believes change should be facilitated, due to the fact that these Sit-ins united people emotionally. While Gladwell critizes social media he does mention events where Social Media did help coordinate protests like in Moldova and Tehran. Of those however, Gladwell points out the issues that were present in both of these cases, such as the minimal impact the protests had, or the support from people in the West who were not involved in Iranian politics at all. This formed the basis for Gladwell’s argument, that social media artificially removes people from events, and can actually make activism harder to conduct. One of the things that Gladwell emphasis is that social movements such as the Civil Rights Movement had a physical and emotional element that brought people into the fight.
Gladwell writes that “Activism that challenges the status quo - that attacks deeply rooted problems- is not for the faint of heart”. According to Gladwell, Social Media is ineffective because the physical and emotional elements that bring people together in social conflicts are not present in various think pieces on Social Media sites. People are less likely to care about an issue they are not connected with, and are more likely to forget about it later on. Social Media is built around mostly weak ties with distant friends, and its strength lies in being able to disseminate a multitude of information that could not be received with a tight-knit friend group. This problem helps to learn about an issue, but doesn’t help unite people around it. One of the biggest examples of social media only informing about an issue was Kony 2012 where the video received millions of views, but had no real influence of stopping the heinous deeds of Joseph …show more content…
Kony. Overall, Gladwell makes twos points regarding Social Media, which are Social Media helps distribute information along personal contacts, but ultimately fails to get people involved emotionally or to take action in social activism.
The biggest issue with Gladwell’s article is its age. When this article was written in 2010, Social Media was still being developed and accepted, and so most of the discussions about the effects Social Media were speculation. Ultimately I agree with Gladwell, due to the fact we live in a headline society. The main reasons I agree with Gladwell is due to the fact that many movements that originated from Social Media such as Black Lives Matter or the debate on Police Brutality have just vanished from sites such as twitter and Facebook. Additionally, I agree with Gladwell, since Trump was elected even though there were numerous Social Media campaigns and posts that gathered various amounts of retweets, favorites, and views that targeted his presidency. Additionally, due to social media stating Trump had no chance of winning it led to many people not even voting proving Gladwell correct on how Social Media leads to reduced social
activism. The effects of Social Media has on the public has not gone unnoticed by Political parties and candidates. Politicians have drastically been increasing their usage of Social media to connect with supporters, and address issues. Many politicians like to participate in AMAs or “Ask Me Anything” events on Social Media to be more transparent with voters. Additionally many politicians have twitter accounts that allow them to give insight on their thoughts and lives to voters. One big example being Donald Trump who has over 28.1 million followers that he has direct contact to. Parties like to use Facebook and Twitter in order to spread advertisements and news regarding elections and other important events, which is one of the reasons that the Obama campaign was so successful in 2008. In retrospect, Social Media has had a profound effect on how we interpret both world and local events. Gladwell’s problems fear was that Social Media would destroy Social Activism, but it has mostly shaped how we participate in discussions today. While actions like the Greensboro sit-ins still happen today. Social Media serves as a more civil place to discuss issues and figure out ways to solve these problems.
Gladwell’s essay discusses the developments of the social media and how it has changed social activism.”The platform of social media is based on weak ties”(Gladwell, page 174). He discusses how the Civil Rights Movement was based on strong ties among people who knew each other.People would rise up and join the revolution if they saw their friends, peers or neighbors in the news or newspapers. There is not much of a risk
Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the presence of a hierarchical organizations. In contrast, Gladwell characterizes the social networks as an interwoven web of "weak ties" that is inherently devoid of a hierarchy. Gladwell’s prerequisites for social movement are firmly based in strong body of sociological evidence, but his views regarding the nature of online social networks are laughably lacking in foresight and obstructed by a misleadingly selective body of evidence.
"Greensboro Sit-In and the Sit-In Movement." History. A&E Television Networks, LLC. Web. 7 Dec. 2013. .
Perez, Sarah. "Tipping Point Author Malcolm Gladwell Says Facebook, Twitter Won't Lead to Social Change." ReadWrite.com. ReadWrite, 4 Oct. 2010. Web. 27 Feb. 2014.
Gladwell discusses the difference of how people protest or raise support in today’s society compared to how people did this before Facebook or the internet. He begins his article by telling a story about a sit-in in 1960 and how it escalated to involve the entire community. He often goes back to this story to show how it was different than what people do in today’s society. He goes into how all of the people knew each other and how they started the sit-in. They all knew each other from college or high school and planned the entire protest in one of their rooms and then went out to do it. He then says the reason why everyone participated in the sit-ins was because they were good friends and they inspired more people because the people that joined in went to the
Malcom Gladwell, is an author of numerous New York Times Best Sellers, who uses several techniques in his writing to clarify and support his argument. Gladwell’s techniques are using stories to appeal to the reader’s emotions. Using scientific facts and research to logically strengthen his argument. Also, writing about controversial issues to establish credibility with the readers. These techniques are found in “Offensive Play”, “Small Change”, and “Harlan, Kentucky”, works by Gladwell.
People may depict “The Change” by Tony Hoagland as a racist poem due to the authors’ choice of words he used to describe Serena Williams. Words like “big black girl” (line 10), and calling Serena “Vondella Aphrodite” as if “black” people have ridiculous or “outrageous” names as Tony Hoagland puts it (line 12). This poem has nothing to do with racism and every to do with culture, human nature, and the media. As humans of different backgrounds and cultures, we tend to root for our own kind. A great example would be the Olympics where people living in the United States of America like rooting for their nationality or race even if they are nowhere near their country. For instance, a European in the United States would
Gladwell says that the difference between these two eras is that activism is less accountable. Back then, movements and causes spread like wildfire, and people who join feel personally involved in the furthering of their cause. With the internet, people spread the accountability among their fellow activists. For instance, there is no accountability if they don’t show up to a rally or protest. The lack of effort that results in more people joining a cause, could be called could be called “teamwork effect,” which Gladwell holds in high disregard. However at the same time of this “teamwork effect,” there are more people informed about movements than before. People who may never have been aware of a movement’s cause can now be made aware. During the 1960s people did not have the same access to information as they do today. This alone leads to more support and awareness which negates any concerns Gladwell has about social media accountability. Now there are more people, and also more power in current movements than there is in the
Gladwell strongly believes that activism was viewed in a much different way before technology took over the world. In the 1960’s protests, and boycotts spread rapidly but usually only among friends. Today, information spreads to thousands of people in seconds due to social media. Gladwell believes traditional activism formed strong-ties whereas today 's movements and protests form weak-ties because of social media. People are motivated when they have close friends with them in a movement, not just through a text message. As Gladwell states, “where activists were once defined by their causes, they are now defined by their tools.” (Gladwell 408) Gladwell believes these tools can’t really help a social activism movement, but he does acknowledge the speed of social media networks. But, without news and social media how will the information spread? Anything placed on the internet can be broadcasted to a large audience within seconds. Gladwell writes: “Social networks are effective at increasing participation—by lessening the level of motivation that participation requires.” (Gladwell 408) Gladwell makes a good point but how will the motivation ever be there without people receiving information? Nevertheless social media has many flaws, but with other tools
If the founding fathers didn’t stand up for the things they believed in we would have never separated from Britain and established our own country. However, today it seems like retweeting a cause you believe in or watching the new makes people think they are politically active or active in a cause. For example, “These days, however, most Americans think that just sending out a tweet or a social media post counts as advocacy” (Schwartz 1). When in reality they never had to leave the comfort of there home to make this stand. But, studies do also show that the more active people on social media for a cause may actually be more likely to get involved with the cause even farther and take action. “ But while calling yourself an activist for sending out a supportive tweet seems a little lazy, there are indications in the study that social media posts do translate to more involved behavior”(Schwartz 1). Depending on perspectives mass media can either hurt or help people will to stand up for their
Technology has had a negative impact on this generation- we have lost and forgotten many things because of it. In Malcolm Gladwell’s “Small Change: Why the Revolution Will Not Be Tweeted”, he discusses the difference between social media activism and “real” activism and the loss of human connection that he has identified. He believes that with social media activism, we lack the connections a community should have because we don’t get together in person- we are satisfied with being connected through technology. He also thinks that as time goes on, we will only get worse when referring to the ideas that we are delusional because the issues we fight about (such as getting phones taken away) aren’t as important as we think.
While many people throughout the world see social media as a trendy new application in the service of personal amusement, the political upheavals in the Arab world have shown how it can change the dynamics of modern day activism. The Arab Spring Uprising interlaced social unrest with a technological revolution. Blogs, news websites, twitter feeds, and political list servers became avenues for communication, information flow and solidarity. Being capable of sharing an immense amount of uncensored information through social media sites has contributed to the success of many Arab Spring activists. Social media played a role in facilitating the events of the Arab Spring, but the main issues are rooted in a broader set of economic, political, and social factors. This paper will examine how social media impacted the Arab Spring Uprising. Specifically, I will look at how social media introduced a novel resource that helped to created internet activist communities, changed the dynamics of social mobilization and revolutionized interactions between protesters and the rest of the world.
Social media has affected people negatively because people depend on social media more than their brain .Which does not bring any benefit to them .Our society has come from being very social to antisocial over the years. Many people don 't interact with each other anymore .We search, post ,tweet and snap not even knowing who we are sharing are information with . In his article “Mind Over Mass Media ,” Steven Pinker writes about the amount of knowledge and power social media is taking away from our brains .College students and high school students are likely to use social media to do their work assignments.Social Media is slowing taking the place of boosk and many other ways people learn. Therefore, I agree that social media is taking the
This summer if you were on social media you heard about the ALS Ice Bucket Challenge. The concept was simple, just film yourself dumping a bucket of ice water over your head, challenge your friends to do the same, and donate ten dollars to the ALS Association. Opt out and donate one hundred dollars (Madison). Many Americans did not know what ALS was and by putting this challenge on social media has brought tons awareness to this devastating disease. Activism used to be taking action to bring social change, people in the 1960s used to gather in front of community centers and protest and or speak about their issue or cause. Now even though people still gather together it is much easier to use the internet. Hundreds of social media applications
Since its creation, social media has caused considerable changes in society. It allows people to connect, create, and learn. Since social media allows people from all over the world to connect, it allows people to share different ideas and promote important causes; social media has become a platform for activism. By sharing, liking, and tweeting all people have become activist for all sorts of causes. In recent years, scholars compared activism of this type to the activism that has occurred during the Civil Rights Movement. Recent debate has quite different views regarding activism through social media as an influential factor in publicizing causes. According to Malcolm Gladwell, social media may aid people in becoming aware of certain issues, but activism through social media does not solve any of the problems they try to fix. He also argues that social media create weak ties between people. I am of two minds regarding Gladwell’s claim regarding social media activism and the ties it creates. On the one hand, activism