Malcolm Gladwell Small Change Summary

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In Malcolm Gladwell’s article, Small Change, Malcolm Gladwell prophesied how Social Media would change how everyday people received news and how they would act in the political environment. While many believe that Social Media allows people to be more involved in social activism and have their voices heard, Gladwell dissents, believing in the opposing view that Social Media separates people from on-going events, and that people cannot be really involved in issues by simply “retweeting” or “reposting” articles of information.
In the introduction of Gladwell’s article, Gladwell begins with the story of the Greensboro Sit-ins, and how the event went from just four students to over 600 fellow students, to spreading and comprising of many students …show more content…

Gladwell writes that “Activism that challenges the status quo - that attacks deeply rooted problems- is not for the faint of heart”. According to Gladwell, Social Media is ineffective because the physical and emotional elements that bring people together in social conflicts are not present in various think pieces on Social Media sites. People are less likely to care about an issue they are not connected with, and are more likely to forget about it later on. Social Media is built around mostly weak ties with distant friends, and its strength lies in being able to disseminate a multitude of information that could not be received with a tight-knit friend group. This problem helps to learn about an issue, but doesn’t help unite people around it. One of the biggest examples of social media only informing about an issue was Kony 2012 where the video received millions of views, but had no real influence of stopping the heinous deeds of Joseph …show more content…

The biggest issue with Gladwell’s article is its age. When this article was written in 2010, Social Media was still being developed and accepted, and so most of the discussions about the effects Social Media were speculation. Ultimately I agree with Gladwell, due to the fact we live in a headline society. The main reasons I agree with Gladwell is due to the fact that many movements that originated from Social Media such as Black Lives Matter or the debate on Police Brutality have just vanished from sites such as twitter and Facebook. Additionally, I agree with Gladwell, since Trump was elected even though there were numerous Social Media campaigns and posts that gathered various amounts of retweets, favorites, and views that targeted his presidency. Additionally, due to social media stating Trump had no chance of winning it led to many people not even voting proving Gladwell correct on how Social Media leads to reduced social

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