Makeup Industry In The 1910s

The History of Makeup; 1910s – Early 2000s

Introduction

The history of makeup has evolved drastically overtime from the 1910s up until now. Makeup was first used only by the upper-class women but with the rapid increase in technology, makeup industries became revolutionized. This allowed makeup to be accessible and affordable for everyone. As makeup revolutionized, so did the cosmetic products. Makeup industries could mass produce their makeup products and were able to create a wide variety of cosmetics. Makeup overtime went from being very conservative to being bright and bold. Makeup was first used by women for empowerment and self-expression but it is now used for aesthetic reasons and other reasons such as; the film industry, special effects and much more.

1910s

The start of the 1910s was the beginning of the Edwardian Makeup era. The upper-class women of the 1910s were the women who owned makeup. These women wanted a very pale look to their complexion. Women used to use lemon juice to lighten their skin and used it in their toners. The upper-class women used to stay out of the sun because if you were seen with a darker complexion, you were poor.

The outcome of Edwardian makeup was to be as youthful as possible and to wear your makeup in such a way that it didn’t look like you were wearing any makeup. Edwardian women loved to wear creams and to perform facials daily with natural substances to make their skin look more youthful. In 1909, there were cosmetic counters for women to test makeup before having to buy it and this was the first time this was allowed. During the 1910s the iconic look consisted of very pale skin, red lips and red cheeks and as well as very thin drawn on eyebrows that extended down the side of the face to the temple